# All About,Inc.: business model and financials

> Latest period: FY ending Mar 2026, consolidated, J-GAAP
> Unit: JPY millions
> Sources: 有価証券報告書－第34期(2025/04/01－2026/03/31) (S100YFW5)
> Page: https://vizora.meequs.com/en/company/all-about
> Retrieved: 2026-09-30T22:08:14.601Z

## Company

All About, founded in 2011, is a company in Internet Services & Apps listed on TSE Standard. It has 296 employees (consolidated).

| Field | Value |
| --- | ---: |
| Legal name | All About,Inc. |
| Ticker | 2454 |
| Stock price | View on Yahoo Finance (https://finance.yahoo.co.jp/quote/2454.T) |
| Listing | TSE Standard |
| Head office | 東京都渋谷区恵比寿南一丁目15番1号 |
| Representative (per filing) | 代表取締役社長 江幡 哲也 |
| Founded | Apr 2011 |
| Share capital | ¥1.34B |
| Employees (consolidated) | 296 |
| Average salary (parent only) | ¥5.5M |
| Fiscal year end | March |
| Website | corp.allabout.co.jp (https://corp.allabout.co.jp/) |
| Corporate number | 7011001034665 |
| EDINET | E05514 |
| Industries (Vizora) | Internet Services & Apps, E-commerce, Advertising |

> Profile source: annual securities report (S100YFW5, filed 2026-06-23). As of filing

## Five-axis industry profile

Primary industry: E-commerce (2026-03-31)

| Axis | Industry percentile | Peers |
| --- | ---: | ---: |
| Revenue growth | 6 | 25 |
| Profitability | 19.1 | 34 |
| Efficiency | 75 | 34 |

Each axis is shown independently. Missing values are labeled unavailable; no combined score is calculated. Industry rank is not an investment recommendation.

## Key points (generated from figures)

- About 85% of All About's sales come from Consumer service, with Marketing solution and Other making up much of the rest.
- It lost about ¥1 for every ¥100 of sales at the operating level.
- Revenue changed -3.1% from the prior year, operating profit -1101.8%.

## Key figures at a glance

| Metric | Value | Note |
| --- | ---: | ---: |
| Revenue | ¥15.5B |  |
| Operating income | -¥108.2M | Margin -0.7% |
| Net income | -¥473.2M | Margin -3.1% |
| Free cash flow | -¥628.6M |  |
| Largest business | Consumer service | of segment revenue 85.2% |
| Employees (consolidated) | 296 |  |
| EPS | ¥-32.07 |  |
| Book value per share | ¥125.65 |  |
| Equity ratio | 50.6% |  |
| Shares outstanding | 14,223,916 |  |
| Treasury shares | 134,200 |  |
| Shareholders | 3,675 |  |
| Average salary (parent only) | ¥5.5M | Filing company only |
| Cash ratio | 6.9% | Cash ÷ revenue 3.2% |
| Vs. industry median margin | -5.6 pp | E-commerce |
| ROA | -6.1% | Derived from disclosed figures |

## Notable figures

- FY2026, one segment accounts for 96% of positive segment profit

## What changed in 5 years

| Metric | FY ending Mar 2021 | FY ending Mar 2026 | Change |
| --- | ---: | ---: | ---: |
| Revenue | ¥17283200000 | ¥15464465000 | -10.5% |
| Operating income | ¥909828000 | ¥-108192000 | -111.9% |
| Operating margin | 5.3% | -0.7% | -6 pp |
| Employees | 267 people | 296 people | +10.9% |
| Cash and equivalents | ¥2712475000 | ¥489537000 | -82.0% |

### Change in segment revenue mix

Span: FY ending Mar 2021 → FY ending Mar 2026. Stable segment keys are connected; unmatched shares are marked as new or reorganized. Shares use total segment revenue.

| Flow | Revenue share |
| --- | ---: |
| マーケティングソリューション → 事業再編・廃止 | 20.8% |
| コンシューマサービス → 事業再編・廃止 | 79.2% |
| 新設・再編 → マーケティングソリューション | 13.9% |
| 新設・再編 → コンシューマサービス | 85.2% |
| 新設・再編 → その他 | 0.9% |

Segment revenue source references: 5 (derived)

## Business growth × margin

X-axis: segment revenue CAGR. Y-axis: latest operating margin. Bubble size: latest revenue. CAGR requires at least two comparable years.

| Segment | CAGR span | Revenue CAGR | Latest revenue | Operating margin | Source refs |
| --- | ---: | ---: | ---: | ---: | ---: |
| Consumer service | 4 years | +0.2% | ¥13175351000 | 2.8% | 2 |
| Marketing solution | 4 years | -2.0% | ¥2154848000 | -0.6% | 2 |
| Other | — | — | ¥134265000 | 10.3% | 2 |

## Income statement（FY ending Mar 2026, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Revenue | 15,464 | 100.0% | S100YFW5 |
| Cost of revenue | 5,729 | 37.0% | S100YFW5 |
| Gross profit | 9,735 | 63.0% | S100YFW5 |
| SG&A | 9,843 | 63.7% | S100YFW5 |
| Operating income | -108 | -0.7% | S100YFW5 |
| Ordinary income | -110 | -0.7% | S100YFW5 |
| Pretax income | -185 | -1.2% | S100YFW5 |
| Income tax | 263 | 1.7% | S100YFW5 |
| Net income | -448 | -2.9% | S100YFW5 |
| Net income attributable to owners | -473 | -3.1% | S100YFW5 |

## Per ¥100 of revenue（FY ending Mar 2026）

| Part | JPY |
| --- | ---: |
| Cost of revenue | 37 |
| SG&A | 64 |
| Operating income | -1 |
| (Ref.) Net income | -3 |

### Margin funnel

Gross margin 63.0% → Operating margin -0.7% → Net margin -3.1%
Derived from reported figures (DERIVED).

## Revenue and profit pattern

Pattern: Turned to a loss
Calculated from comparable annual consolidated filings.

## Year over year（FY ending Mar 2025 → FY ending Mar 2026、JPY mn）

| Metric | Prior | Current | Change | % change |
| --- | ---: | ---: | ---: | ---: |
| Revenue | 15,954 | 15,464 | -490 | -3.1% |
| Gross profit | 9,612 | 9,735 | 124 | +1.3% |
| Operating income | 11 | -108 | -119 | -1101.8% |
| Net income attributable to owners | -39 | -473 | -434 | — |
| Operating cash flow | 249 | 74 | -175 | -70.2% |
| Free cash flow | -100 | -629 | -528 | — |

## History（JPY mn）

| Period | Revenue | Op. income | Op. margin | Net income | Op. CF | FCF | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| FY ending Mar 2020 | 15,605 | 431 | 2.8% | 200 | 935 | 709 | S100LPP3 |
| FY ending Mar 2021 | 17,283 | 910 | 5.3% | 500 | 808 | 370 | S100OLHM |
| FY ending Mar 2022 | 15,396 | 658 | 4.3% | 344 | 542 | 20 | S100R6R5 |
| FY ending Mar 2023 | 16,918 | 6 | 0.0% | -83 | 144 | -514 | S100TT67 |
| FY ending Mar 2024 | 15,703 | -461 | -2.9% | -456 | 340 | 41 | S100W3YX |
| FY ending Mar 2025 | 15,954 | 11 | 0.1% | -39 | 249 | -100 | S100YFW5 |
| FY ending Mar 2026 | 15,464 | -108 | -0.7% | -473 | 74 | -629 | S100YFW5 |

## People and productivity（FY ending Mar 2026, consolidated, J-GAAP）

| Metric | Value |
| --- | ---: |
| Revenue per employee (consolidated) | ¥52.2M |
| Operating income per employee (consolidated) | -¥365.5K |
| Net income per employee (consolidated) | -¥1.6M |

Employees, revenue and profit are consolidated. Average annual salary is a separate parent-company figure. Calculated from disclosed figures (DERIVED).

| History | FY ending Mar 2022 | FY ending Mar 2023 | FY ending Mar 2024 | FY ending Mar 2025 | FY ending Mar 2026 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Employees (consolidated) | 272 | 294 | 290 | 280 | 296 |
| Average salary (parent company) | ¥5M | ¥5.2M | ¥5.5M | ¥5.5M | ¥5.5M |
| Average age (parent company) | 36.1 years | 37.1 years | 36.6 years | 35.9 years | 35.8 years |
| Average tenure (parent company) | 5.7 years | 6.0 years | 6.2 years | 5.9 years | 5.7 years |

Year over year: Employees (consolidated) +5.7% · Revenue (consolidated) -3.1%

## Segments（FY ending Mar 2026, consolidated, J-GAAP、JPY mn）

| Segment | Revenue | Share | Op. income | Op. margin |
| --- | ---: | ---: | ---: | ---: |
| Marketing solution | 2,155 | 13.9% | -13 | -0.6% |
| Consumer service | 13,175 | 85.2% | 363 | 2.8% |
| Other | 134 | 0.9% | 14 | 10.3% |

### segmentMix — Revenue and profit mix

Calculated from disclosed figures (DERIVED). Shares use total segment revenue and total positive segment profit respectively. Difference = profit share − revenue share (pt). Inter-segment sales may prevent reconciliation to company revenue.

| Segment | Revenue share | Profit share | Difference (pt) | Margin |
| --- | ---: | ---: | ---: | ---: |
| Marketing solution | 13.9% | — | — | -0.6% |
| Consumer service | 85.2% | 96.3% | 11.1 | 2.8% |
| Other | 0.9% | 3.7% | 2.8 | 10.3% |

Loss-making segment (excluded from profit shares): Marketing solution -13 JPY mn

Segment → industry: Marketing solution → Internet Services & Apps / Consumer service → E-commerce / Marketing solution → Advertising

## Revenue by geography

No geographic revenue breakdown was disclosed.

## Cash flow（FY ending Mar 2026, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Operating cash flow | 74 | 0.5% | S100YFW5 |
| Capital expenditure | 703 | 4.5% | S100YFW5 |
| Free cash flow | -629 | -4.1% | 算出 |
| Investing cash flow | -1,174 | -7.6% | S100YFW5 |
| Financing cash flow | -43 | -0.3% | S100YFW5 |
| Dividends paid | 42 | 0.3% | S100YFW5 |
| Change in cash | -1,143 | -7.4% | S100YFW5 |
| Cash and equivalents | 490 | 3.2% | S100YFW5 |

## Balance sheet

Figures are as of each fiscal year end. Derived values are marked as such in the source column. Lease liabilities are excluded from interest-bearing debt.

| Metric | FY ending Mar 2022 | FY ending Mar 2023 | FY ending Mar 2024 | FY ending Mar 2025 | FY ending Mar 2026 | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Cash and equivalents | 2,698 | 1,901 | 1,875 | 1,633 | 490 | S100TT67, S100W3YX, S100YFW5 |
| Total assets | 7,935 | 8,073 | 8,175 | 8,411 | 7,061 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Net assets | 4,988 | 4,859 | 4,471 | 4,447 | 3,991 | S100TT67, S100W3YX, S100YFW5 |
| Share capital | 1,285 | 1,289 | 1,319 | 1,319 | 1,340 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Property, plant and equipment | 286 | 262 | 262 | 239 | 257 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Intangible assets excluding goodwill | 756 | 1,087 | 976 | 942 | 1,526 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Goodwill | 10 | 7 | 4 | 1 | 293 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Investment securities | 207 | 400 | 469 | 559 | 623 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Current assets | 6,223 | 5,879 | 5,777 | 5,999 | 4,167 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Current liabilities | 2,829 | 3,093 | 3,556 | 3,878 | 2,974 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Total liabilities | 2,947 | 3,214 | 3,705 | 3,964 | 3,070 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Non-controlling interests | 375 | 379 | 378 | 392 | 417 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Equity attributable to owners of parent | 4,604 | 4,475 | 4,084 | 4,046 | 3,574 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Retained earnings | 1,671 | 1,493 | 1,037 | 998 | 525 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |
| Treasury stock | -582 | -461 | -321 | -168 | -168 | S100R6R5, S100TT67, S100W3YX, S100YFW5 |

### Assets and funding mix

| Assets | Share | Source |
| --- | ---: | ---: |
| Cash | 7% | S100YFW5 |
| Property, plant and equipment | 3% | S100YFW5 |
| Intangibles and goodwill | 26% | S100YFW5 |
| Investment securities | 9% | S100YFW5 |
| Other assets | 55% | S100YFW5 |

| Funding source | Share | Source |
| --- | ---: | ---: |
| Other liabilities | 43% | S100YFW5 |
| Equity | 57% | S100YFW5 |
| Other liabilities | 0% | S100YFW5 |

### Balance sheet history

| Metric | FY ending Mar 2022 | FY ending Mar 2023 | FY ending Mar 2024 | FY ending Mar 2025 | FY ending Mar 2026 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Total assets | 7,935 | 8,073 | 8,175 | 8,411 | 7,061 |
| Equity | 4,988 | 4,859 | 4,471 | 4,447 | 3,991 |
| Interest-bearing debt | — | — | — | — | — |
| Cash | 2,698 | 1,901 | 1,875 | 1,633 | 490 |

## Asset intensity and goodwill

Ratios are derived from reported values. Goodwill is used only when separately reported, never inferred from combined intangible assets.

| Metric | Value | Sources |
| --- | ---: | ---: |
| Asset intensity (fixed assets ÷ revenue) | 1.7% | S100YFW5 |
| Fixed assets ÷ total assets | 3.6% | S100YFW5 |
| Goodwill ÷ parent equity | 8.2% | S100YFW5 |

Goodwill over 4 years: 10 → 293 JPY; total investing cash flow: -3,329 JPY. This does not imply causation.

### Cash quality

Net cash = cash − interest-bearing debt. Net debt ratio = (interest-bearing debt − cash) ÷ positive operating cash flow. Omit when debt components are incomplete; other ratios are derived from reported figures.

| Metric | Value |
| --- | ---: |
| Cash ratio (cash ÷ total assets) | 6.9% |
| Cash ÷ revenue | 3.2% |
| Net cash (cash − interest-bearing debt) | — |
| Net debt ÷ operating cash flow | — |
| Cash conversion (operating CF ÷ operating income) | — |
| Cash vs. profit gap | 547 JPY mn |
| Shareholder returns / net income | — |
| Shareholder returns / FCF | — |
| Shareholder payments — dividends / net income | — |
| Shareholder payments — dividends / FCF | — |
| CapEx intensity (capex ÷ revenue) | 4.5% |
| Investing CF relative to operating CF | 1585.1% |

## ROA and ROE

ROE is decomposed into net margin × asset turnover × financial leverage. Leverage can raise ROE, so the ratio alone does not assess a company's condition. Ending balances are used without a prior year; total equity approximates parent equity when unavailable.

| Period | Net margin | Asset turnover | ROA | Financial leverage | ROE | Sources |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| 2022 | 2.2% | 1.94× | 4.3% | 1.72× | 7.5% | S100R6R5 |
| 2023 | — | —× | -1.0% | —× | — | S100TT67 |
| 2024 | — | —× | -5.6% | —× | — | S100W3YX |
| 2025 | — | —× | -0.5% | —× | — | S100YFW5 |
| 2026 | — | —× | -6.1% | —× | — | S100YFW5 |

## Ownership

| Counterparty | Relation | Ratio | As of |
| --- | ---: | ---: | ---: |
| 日本テレビ放送網株式会社 | Major shareholder | 24.0% | 2026-03-31 |
| 株式会社NTTドコモ | Major shareholder | 14.9% | 2026-03-31 |
| 株式会社リクルートホールディングス | Major shareholder | 7.0% | 2026-03-31 |
| 大日本印刷株式会社 | Major shareholder | 6.1% | 2026-03-31 |
| 山口憲一 | Major shareholder | 4.7% | 2026-03-31 |
| 江幡哲也 | Major shareholder | 2.6% | 2026-03-31 |
| 株式会社日本カストディ銀行(信託口) | Major shareholder | 2.5% | 2026-03-31 |
| 広田証券株式会社 | Major shareholder | 2.1% | 2026-03-31 |
| 小西晧 | Major shareholder | 1.7% | 2026-03-31 |
| 株式会社SBI証券 | Major shareholder | 0.7% | 2026-03-31 |

## Sources

| Document | ID | Published | URL |
| --- | ---: | ---: | ---: |
| 有価証券報告書－第34期(2025/04/01－2026/03/31) | S100YFW5 | 2026-06-23 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100YFW5,, |
| 有価証券報告書－第33期(2024/04/01－2025/03/31) | S100W3YX | 2025-06-24 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100W3YX,, |
| 有価証券報告書－第32期(2023/04/01－2024/03/31) | S100TT67 | 2024-06-26 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100TT67,, |
| 有価証券報告書－第31期(2022/04/01－2023/03/31) | S100R6R5 | 2023-06-28 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100R6R5,, |
| 有価証券報告書－第30期(令和3年4月1日－令和4年3月31日) | S100OLHM | 2022-06-29 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100OLHM,, |
| 有価証券報告書－第29期(令和2年4月1日－令和3年3月31日) | S100LPP3 | 2021-06-25 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100LPP3,, |

## Definitions

- Amounts are in millions of JPY (rounded). The period is stated in each table heading
- Operating margin = operating income ÷ revenue. Net income is attributable to owners of the parent when disclosed
- Free cash flow (FCF) = operating cash flow − capital expenditure
- ¥100 model = breakdown per ¥100 of revenue (rounded so parts sum to 100)
- Segment revenues include inter-segment sales and may not sum to consolidated revenue
- Source IDs are EDINET document IDs (docID). "算出" (derived) means computed from other disclosed values
- All figures are extracted mechanically from filings. AI-written text never generates figures
- Source: company filings submitted to EDINET (Financial Services Agency of Japan). Figures were extracted, edited and processed, and charts and text were created, by Vizora — not by the FSA (used under the Public Data License v1.0).