# Geniee, Inc.: business model and financials

> Latest period: FY ending Mar 2026, consolidated, IFRS
> Unit: JPY millions
> Sources: 有価証券報告書－第16期(2025/04/01－2026/03/31) (S100YNBB)
> Page: https://vizora.meequs.com/en/company/geniee
> Retrieved: 2026-09-30T20:18:05.005Z

## Company

Geniee, founded in 2010, is a company in Software & SaaS listed on TSE Growth. It has 816 employees (consolidated).

| Field | Value |
| --- | ---: |
| Legal name | Geniee, Inc. |
| Ticker | 6562 |
| Stock price | View on Yahoo Finance (https://finance.yahoo.co.jp/quote/6562.T) |
| Listing | TSE Growth |
| Head office | 東京都新宿区西新宿六丁目8番1号 |
| Representative (per filing) | 代表取締役社長 工藤 智昭 |
| Founded | Apr 2010 |
| Share capital | ¥100M |
| Employees (consolidated) | 816 |
| Average salary (parent only) | ¥6.8M |
| Fiscal year end | March |
| Website | geniee.co.jp (https://geniee.co.jp/) |
| Corporate number | 7010401087406 |
| EDINET | E33615 |
| Industries (Vizora) | Software & SaaS, PR & IR Services, Advertising |

> Profile source: annual securities report (S100YNBB, filed 2026-06-30). As of filing

## Five-axis industry profile

Primary industry: Advertising (2026-03-31)

| Axis | Industry percentile | Peers |
| --- | ---: | ---: |
| Revenue growth | 21.9 | 57 |
| Profitability | 83.1 | 86 |
| Cash conversion | 71.3 | 75 |
| Efficiency | 8.7 | 86 |

Each axis is shown independently. Missing values are labeled unavailable; no combined score is calculated. Industry rank is not an investment recommendation.

## Key points (generated from figures)

- About 41% of Geniee's sales come from Ad platform, with SaaS business and Digital PR making up much of the rest.
- Out of every ¥100 of sales, about ¥12 is left as operating profit.
- Revenue changed +18.2% from the prior year, operating profit -39.1%.

## Company structure

- Segment revenue mix: Ad platform 40.5%、SaaS business 33.2%、Digital PR 26.2%
- Revenue → net income: ¥13376857000 → ¥981690000
- Net income → operating cash flow: ¥981690000 → ¥1861034000（difference ¥879344000）
- Main uses of operating cash flow: CapEx ¥1486517000 / dividends ¥120000000 / buybacks —
- Change in cash: ¥108355000
Segment shares use total reported segment revenue, which may include inter-segment sales. The cash bridge is operating cash flow minus net income and combines non-cash items and working-capital effects.

## Key figures at a glance

| Metric | Value | Note |
| --- | ---: | ---: |
| Revenue | ¥13.4B |  |
| Operating income | ¥1.54B | Margin 11.5% |
| Net income | ¥866.3M | Margin 6.5% |
| Free cash flow | ¥374.5M |  |
| Largest business | Ad platform | of segment revenue 40.5% |
| Employees (consolidated) | 816 |  |
| EPS | ¥61.28 |  |
| Diluted EPS | ¥61.26 |  |
| Book value per share | ¥-65.42 |  |
| Equity ratio | 36.0% | Derived from disclosed figures |
| Shares outstanding | 18,056,400 |  |
| Treasury shares | 5,630,400 |  |
| Shareholders | 3,329 |  |
| Average salary (parent only) | ¥6.8M | Filing company only |
| Cash ratio | 10.8% | Cash ÷ revenue 22.2% |
| Vs. industry median margin | +5.8 pp | Advertising |
| ROE | 9.8% | Derived from disclosed figures |
| ROA | 3.4% | Derived from disclosed figures |

## Notable figures

- FY2026, operating cash flow is 2.1× net income
- FY2026, one segment accounts for 64% of positive segment profit
- FY2026, segment profit share differs by 23 points

## What changed in 5 years

| Metric | FY ending Mar 2021 | FY ending Mar 2026 | Change |
| --- | ---: | ---: | ---: |
| Revenue | ¥14061504000 | ¥13376857000 | -4.9% |
| Operating income | ¥195674000 | ¥1535859000 | +684.9% |
| Operating margin | 1.4% | 11.5% | +10.1 pp |
| Employees | 307 people | 816 people | +165.8% |
| Cash and equivalents | ¥1091864000 | ¥2969576000 | +172.0% |

### Change in segment revenue mix

Span: FY ending Mar 2021 → FY ending Mar 2026. Stable segment keys are connected; unmatched shares are marked as new or reorganized. Shares use total segment revenue.

| Flow | Revenue share |
| --- | ---: |
| 広告プラットフォーム事業 → 事業再編・廃止 | 84.7% |
| マーケティングSaaS事業 → 事業再編・廃止 | 4.8% |
| 海外事業 → 事業再編・廃止 | 10.6% |
| 新設・再編 → 広告プラットフォーム事業 | 40.5% |
| 新設・再編 → デジタルPR事業 | 26.2% |
| 新設・再編 → マーケティングSaaS事業 | 33.2% |

Segment revenue source references: 6 (derived)

## Business growth × margin

X-axis: segment revenue CAGR. Y-axis: latest operating margin. Bubble size: latest revenue. CAGR requires at least two comparable years.

| Segment | CAGR span | Revenue CAGR | Latest revenue | Operating margin | Source refs |
| --- | ---: | ---: | ---: | ---: | ---: |
| Ad platform | 4 years | -16.6% | ¥5423707000 | 45.5% | 2 |
| SaaS business | 4 years | +41.2% | ¥4443658000 | 19.2% | 2 |
| Digital PR | — | — | ¥3509492000 | 15.4% | 2 |

## Income statement（FY ending Mar 2026, consolidated, IFRS）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Revenue | 13,377 | 100.0% | S100YNBB |
| Cost of revenue | 3,601 | 26.9% | S100YNBB |
| Gross profit | 9,776 | 73.1% | S100YNBB |
| SG&A | 8,321 | 62.2% | S100YNBB |
| Operating income | 1,536 | 11.5% | S100YNBB |
| Pretax income | 1,332 | 10.0% | S100YNBB |
| Income tax | 350 | 2.6% | S100YNBB |
| Net income | 982 | 7.3% | S100YNBB |
| Net income attributable to owners | 866 | 6.5% | S100YNBB |

## Per ¥100 of revenue（FY ending Mar 2026）

| Part | JPY |
| --- | ---: |
| Cost of revenue | 27 |
| SG&A | 62 |
| Other operating | -1 |
| Operating income | 12 |
| (Ref.) Net income | 6 |

### Margin funnel

Gross margin 73.1% → Operating margin 11.5% → Net margin 6.5%
Derived from reported figures (DERIVED).

## Revenue and profit pattern

Pattern: Revenue up, profit down
Revenue growth: +18.2%; Core profit growth: -39.1%
Growth quality: revenue-led
Operating leverage (core profit growth ÷ revenue growth): -2.15×
Calculated from comparable annual consolidated filings.

## Year over year（FY ending Mar 2025 → FY ending Mar 2026、JPY mn）

| Metric | Prior | Current | Change | % change |
| --- | ---: | ---: | ---: | ---: |
| Revenue | 11,322 | 13,377 | 2,055 | +18.2% |
| Gross profit | 8,807 | 9,776 | 969 | +11.0% |
| Operating income | 2,521 | 1,536 | -985 | -39.1% |
| Net income attributable to owners | 1,951 | 866 | -1,084 | -55.6% |
| Operating cash flow | 2,231 | 1,861 | -370 | -16.6% |
| Free cash flow | 903 | 375 | -528 | -58.5% |

## History（JPY mn）

| Period | Revenue | Op. income | Op. margin | Net income | Op. CF | FCF | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| FY ending Mar 2020 | 14,348 | -91 | -0.6% | -179 | 73 | -272 | S100LW0R |
| FY ending Mar 2021 | 14,062 | 196 | 1.4% | 102 | 431 | -164 | S100OJAM |
| FY ending Mar 2022 | 14,399 | 588 | 4.1% | 501 | 1,236 | 560 | S100RB3P |
| FY ending Mar 2023 | 6,455 | — | — | 2,115 | 1,389 | — | S100YNBB |
| FY ending Mar 2024 | 8,013 | 1,539 | 19.2% | 1,032 | 1,140 | 280 | S100W8X4 |
| FY ending Mar 2025 | 11,322 | 2,521 | 22.3% | 1,951 | 2,231 | 903 | S100YNBB |
| FY ending Mar 2026 | 13,377 | 1,536 | 11.5% | 866 | 1,861 | 375 | S100YNBB |

## People and productivity（FY ending Mar 2026, consolidated, IFRS）

| Metric | Value |
| --- | ---: |
| Revenue per employee (consolidated) | ¥16.4M |
| Operating income per employee (consolidated) | ¥1.9M |
| Net income per employee (consolidated) | ¥1.1M |

Employees, revenue and profit are consolidated. Average annual salary is a separate parent-company figure. Calculated from disclosed figures (DERIVED).

| History | FY ending Mar 2022 | FY ending Mar 2023 | FY ending Mar 2024 | FY ending Mar 2025 | FY ending Mar 2026 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Employees (consolidated) | 346 | 566 | 617 | 877 | 816 |
| Average salary (parent company) | ¥6.6M | — | ¥6.5M | ¥6.5M | ¥6.8M |
| Average age (parent company) | 34.5 years | — | 31.4 years | 32.0 years | 32.9 years |
| Average tenure (parent company) | 2.8 years | — | 2.7 years | 2.6 years | 2.9 years |

Year over year: Employees (consolidated) -7.0% · Revenue (consolidated) +18.2%

## Segments（FY ending Mar 2026, consolidated, IFRS、JPY mn）

| Segment | Revenue | Share | Op. income | Op. margin |
| --- | ---: | ---: | ---: | ---: |
| Ad platform | 5,424 | 40.5% | 2,468 | 45.5% |
| Digital PR | 3,509 | 26.2% | 540 | 15.4% |
| SaaS business | 4,444 | 33.2% | 853 | 19.2% |

### segmentMix — Revenue and profit mix

Calculated from disclosed figures (DERIVED). Shares use total segment revenue and total positive segment profit respectively. Difference = profit share − revenue share (pt). Inter-segment sales may prevent reconciliation to company revenue.

| Segment | Revenue share | Profit share | Difference (pt) | Margin |
| --- | ---: | ---: | ---: | ---: |
| Ad platform | 40.5% | 63.9% | 23.4 | 45.5% |
| Digital PR | 26.2% | 14.0% | -12.2 | 15.4% |
| SaaS business | 33.2% | 22.1% | -11.1 | 19.2% |

Segment → industry: SaaS business → Software & SaaS / Digital PR → PR & IR Services / Ad platform → Advertising

## Revenue by geography

No geographic revenue breakdown was disclosed.

## Cash flow（FY ending Mar 2026, consolidated, IFRS）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Operating cash flow | 1,861 | 13.9% | S100YNBB |
| Capital expenditure | 1,487 | 11.1% | S100YNBB |
| Free cash flow | 375 | 2.8% | 算出 |
| Investing cash flow | -2,396 | -17.9% | S100YNBB |
| Financing cash flow | 605 | 4.5% | S100YNBB |
| Dividends paid | 120 | 0.9% | S100YNBB |
| Change in cash | 108 | 0.8% | S100YNBB |
| Cash and equivalents | 2,970 | 22.2% | S100YNBB |

## Balance sheet

Figures are as of each fiscal year end. Derived values are marked as such in the source column. Lease liabilities are excluded from interest-bearing debt.

| Metric | FY ending Mar 2022 | FY ending Mar 2023 | FY ending Mar 2024 | FY ending Mar 2025 | FY ending Mar 2026 | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Cash and equivalents | 1,477 | 2,876 | 2,494 | 2,861 | 2,970 | S100U1IU, S100YNBB |
| Total assets | 7,659 | 17,780 | 19,197 | 23,930 | 27,377 | S100RB3P, S100YNBB, S100W8X4 |
| Net assets | 2,884 | 4,429 | 7,290 | 8,749 | 10,837 | S100U1IU, S100YNBB |
| Share capital | 1,550 | — | 1,553 | 100 | 100 | S100RB3P, S100W8X4, S100YNBB |
| Property, plant and equipment | 356 | — | 446 | 689 | 693 | S100RB3P, S100W8X4, S100YNBB |
| Intangible assets excluding goodwill | 2,602 | — | — | — | — | S100OJAM |
| Goodwill | 1,530 | — | 10,444 | 10,958 | 12,227 | S100RB3P, S100W8X4, S100YNBB |
| Investment securities | 148 | — | — | — | — | S100OJAM |
| Current assets | 3,802 | — | 5,944 | 7,887 | 9,348 | S100RB3P, S100W8X4, S100YNBB |
| Current liabilities | 3,489 | — | — | — | — | S100OJAM |
| Short-term borrowings | 822 | — | — | — | — | S100OJAM |
| Long-term borrowings | 889 | — | — | — | — | S100OJAM |
| Total liabilities | 4,775 | — | 11,907 | 15,181 | 16,540 | S100RB3P, S100W8X4, S100YNBB |
| Non-controlling interests | 8 | — | — | — | — | S100OJAM |
| Equity attributable to owners of parent | 2,842 | — | 7,248 | 7,884 | 9,854 | S100RB3P, S100W8X4, S100YNBB |
| Retained earnings | 430 | — | 3,577 | 5,421 | 6,167 | S100RB3P, S100W8X4, S100YNBB |
| Treasury stock | -300 | — | -402 | -5,328 | -5,224 | S100RB3P, S100W8X4, S100YNBB |

### Assets and funding mix

| Assets | Share | Source |
| --- | ---: | ---: |
| Cash | 11% | S100YNBB |
| Property, plant and equipment | 2% | S100YNBB |
| Intangibles and goodwill | 45% | — |
| Other assets | 42% | S100YNBB |

| Funding source | Share | Source |
| --- | ---: | ---: |
| Other liabilities | 60% | S100YNBB |
| Equity | 40% | S100YNBB |
| Other liabilities | 0% | S100YNBB |

### Balance sheet history

| Metric | FY ending Mar 2022 | FY ending Mar 2023 | FY ending Mar 2024 | FY ending Mar 2025 | FY ending Mar 2026 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Total assets | 7,659 | 17,780 | 19,197 | 23,930 | 27,377 |
| Equity | 2,884 | 4,429 | 7,290 | 8,749 | 10,837 |
| Interest-bearing debt | — | — | — | — | — |
| Cash | 1,477 | 2,876 | 2,494 | 2,861 | 2,970 |

## Asset intensity and goodwill

Ratios are derived from reported values. Goodwill is used only when separately reported, never inferred from combined intangible assets.

| Metric | Value | Sources |
| --- | ---: | ---: |
| Asset intensity (fixed assets ÷ revenue) | 5.2% | S100YNBB |
| Fixed assets ÷ total assets | 2.5% | S100YNBB |
| Goodwill ÷ parent equity | 124.1% | S100YNBB |

Goodwill over 4 years: 1,530 → 12,227 JPY; total investing cash flow: -11,543 JPY. This does not imply causation.

### Cash quality

Net cash = cash − interest-bearing debt. Net debt ratio = (interest-bearing debt − cash) ÷ positive operating cash flow. Omit when debt components are incomplete; other ratios are derived from reported figures.

| Metric | Value |
| --- | ---: |
| Cash ratio (cash ÷ total assets) | 10.8% |
| Cash ÷ revenue | 22.2% |
| Net cash (cash − interest-bearing debt) | — |
| Net debt ÷ operating cash flow | — |
| Cash conversion (operating CF ÷ operating income) | 121.2% |
| Cash vs. profit gap | 995 JPY mn (of net income 114.8%) |
| Shareholder returns / net income | — |
| Shareholder returns / FCF | — |
| Shareholder payments — dividends / net income | 13.9% |
| Shareholder payments — dividends / FCF | 32.0% |
| CapEx intensity (capex ÷ revenue) | 11.1% |
| Investing CF relative to operating CF | 128.7% |

## ROA and ROE

ROE is decomposed into net margin × asset turnover × financial leverage. Leverage can raise ROE, so the ratio alone does not assess a company's condition. Ending balances are used without a prior year; total equity approximates parent equity when unavailable.

| Period | Net margin | Asset turnover | ROA | Financial leverage | ROE | Sources |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| 2022 | 3.5% | 1.88× | 6.5% | 2.70× | 17.6% | S100RB3P |
| 2023 | 32.8% | 0.51× | 16.6% | 3.48× | 57.8% | S100YNBB |
| 2024 | 12.9% | 0.43× | 5.6% | 2.55× | 14.2% | S100W8X4 |
| 2025 | 17.2% | 0.53× | 9.0% | 2.85× | 25.8% | S100YNBB |
| 2026 | 6.5% | 0.52× | 3.4% | 2.89× | 9.8% | S100YNBB |

## Ownership

| Counterparty | Relation | Ratio | As of |
| --- | ---: | ---: | ---: |
| 株式会社みずほ銀行 | Major shareholder | 44.6% | 2026-03-31 |
| 工藤 智昭 | Major shareholder | 29.2% | 2026-03-31 |
| NICE SATISFY LIMITED | Major shareholder | 1.8% | 2026-03-31 |
| 五味 大輔 | Major shareholder | 1.5% | 2026-03-31 |
| 吉村 卓也 | Major shareholder | 1.5% | 2026-03-31 |
| 株式会社日本カストディ銀行(信託口) | Major shareholder | 0.9% | 2026-03-31 |
| 田中 幸夫 | Major shareholder | 0.8% | 2026-03-31 |
| 野村證券株式会社 | Major shareholder | 0.6% | 2026-03-31 |
| 熊木 丈 | Major shareholder | 0.6% | 2026-03-31 |
| 株式会社プレミアム・キャピタル・マネジメント | Major shareholder | 0.4% | 2026-03-31 |

## Sources

| Document | ID | Published | URL |
| --- | ---: | ---: | ---: |
| 有価証券報告書－第16期(2025/04/01－2026/03/31) | S100YNBB | 2026-06-30 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100YNBB,, |
| 有価証券報告書－第15期(2024/04/01－2025/03/31) | S100W8X4 | 2025-06-27 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100W8X4,, |
| 訂正有価証券報告書－第14期(2023/04/01－2024/03/31) | S100U1IU | 2024-07-12 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100U1IU,, |
| 有価証券報告書－第13期(2022/04/01－2023/03/31) | S100RB3P | 2023-06-30 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100RB3P,, |
| 有価証券報告書－第12期(令和3年4月1日－令和4年3月31日) | S100OJAM | 2022-06-28 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100OJAM,, |
| 有価証券報告書－第11期(令和2年4月1日－令和3年3月31日) | S100LW0R | 2021-06-30 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100LW0R,, |

## Definitions

- Amounts are in millions of JPY (rounded). The period is stated in each table heading
- Operating margin = operating income ÷ revenue. Net income is attributable to owners of the parent when disclosed
- Free cash flow (FCF) = operating cash flow − capital expenditure
- ¥100 model = breakdown per ¥100 of revenue (rounded so parts sum to 100)
- Segment revenues include inter-segment sales and may not sum to consolidated revenue
- Source IDs are EDINET document IDs (docID). "算出" (derived) means computed from other disclosed values
- All figures are extracted mechanically from filings. AI-written text never generates figures
- Source: company filings submitted to EDINET (Financial Services Agency of Japan). Figures were extracted, edited and processed, and charts and text were created, by Vizora — not by the FSA (used under the Public Data License v1.0).