# Hit Co., Ltd.: business model and financials

> Latest period: FY ending Jun 2026, consolidated, J-GAAP
> Unit: JPY millions
> Sources: 有価証券報告書－第36期(2025/07/01－2026/06/30) (S100Z3FH)
> Page: https://vizora.meequs.com/en/company/hit
> Retrieved: 2026-09-30T22:17:15.414Z

## Company

Hit, founded in 1991, is a company in Advertising listed on TSE Growth. It has 108 employees (consolidated).

| Field | Value |
| --- | ---: |
| Legal name | Hit Co., Ltd. |
| Ticker | 378A |
| Stock price | View on Yahoo Finance (https://finance.yahoo.co.jp/quote/378A.T) |
| Listing | TSE Growth |
| Head office | 東京都中央区銀座六丁目17番1号 |
| Representative (per filing) | 代表取締役社長 深井 英樹 |
| Founded | Feb 1991 |
| Share capital | ¥778.9M |
| Employees (consolidated) | 108 |
| Average salary (parent only) | ¥6.5M |
| Fiscal year end | June |
| Website | www.hit-ad.co.jp (https://www.hit-ad.co.jp/) |
| Corporate number | 7010001055143 |
| EDINET | E40715 |
| Industries (Vizora) | Advertising |

> Profile source: annual securities report (S100Z3FH, filed 2026-09-24). As of filing

## Five-axis industry profile

Primary industry: Advertising (2026-06-30)

| Axis | Industry percentile | Peers |
| --- | ---: | ---: |
| Revenue growth | 67.5 | 57 |
| Profitability | 98.3 | 86 |
| Cash conversion | 47.3 | 75 |
| Efficiency | 19.2 | 86 |

Each axis is shown independently. Missing values are labeled unavailable; no combined score is calculated. Industry rank is not an investment recommendation.

## Key points (generated from figures)

- Hit brought in ¥5.16B in revenue.
- Out of every ¥100 of sales, about ¥28 is left as operating profit.
- Revenue changed +16.7% from the prior year, operating profit +3.4%.

## Company structure

- Segment revenue mix: Segment revenue breakdown is not disclosed
- Revenue → net income: ¥5159325000 → ¥984167000
- Net income → operating cash flow: ¥984167000 → ¥1220970000（difference ¥236803000）
- Main uses of operating cash flow: CapEx ¥261401000 / dividends ¥97300000 / buybacks —
- Change in cash: ¥271539000
Segment shares use total reported segment revenue, which may include inter-segment sales. The cash bridge is operating cash flow minus net income and combines non-cash items and working-capital effects.

## Key figures at a glance

| Metric | Value | Note |
| --- | ---: | ---: |
| Revenue | ¥5.16B |  |
| Operating income | ¥1.43B | Margin 27.8% |
| Net income | ¥984.2M | Margin 19.1% |
| Free cash flow | ¥959.6M |  |
| Employees (consolidated) | 108 |  |
| EPS | ¥69.98 |  |
| Diluted EPS | ¥68.67 |  |
| Book value per share | ¥401.5 |  |
| Equity ratio | 68.1% |  |
| Shares outstanding | 7,136,600 |  |
| Shareholders | 1,629 |  |
| Average salary (parent only) | ¥6.5M | Filing company only |
| Cash ratio | 33.5% | Cash ÷ revenue 55.0% |
| Vs. industry median margin | +22.1 pp | Advertising |
| ROE | 21.6% | Derived from disclosed figures |
| ROA | 13.2% | Derived from disclosed figures |

## Notable figures

- FY2026, operating income keeps 28 per ¥100 of revenue
- FY2026, cash is 33% of total assets

## What changed in 2 years

| Metric | FY ending Jun 2024 | FY ending Jun 2026 | Change |
| --- | ---: | ---: | ---: |
| Revenue | ¥4122330000 | ¥5159325000 | +25.2% |
| Operating income | ¥1397145000 | ¥1433564000 | +2.6% |
| Operating margin | 33.9% | 27.8% | -6.1 pp |
| Employees | 83 people | 108 people | +30.1% |
| Cash and equivalents | ¥2852057000 | ¥2839566000 | -0.4% |

### Change in segment revenue mix

Span: FY ending Jun 2024 → FY ending Jun 2026. Stable segment keys are connected; unmatched shares are marked as new or reorganized. Shares use total segment revenue.

## Income statement（FY ending Jun 2026, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Revenue | 5,159 | 100.0% | S100Z3FH |
| Cost of revenue | 2,143 | 41.5% | S100Z3FH |
| Gross profit | 3,016 | 58.5% | S100Z3FH |
| SG&A | 1,582 | 30.7% | S100Z3FH |
| Operating income | 1,434 | 27.8% | S100Z3FH |
| Ordinary income | 1,437 | 27.9% | S100Z3FH |
| Pretax income | 1,425 | 27.6% | S100Z3FH |
| Income tax | 441 | 8.5% | S100Z3FH |
| Net income | 984 | 19.1% | S100Z3FH |
| Net income attributable to owners | 984 | 19.1% | S100Z3FH |

## Per ¥100 of revenue（FY ending Jun 2026）

| Part | JPY |
| --- | ---: |
| Cost of revenue | 41 |
| SG&A | 31 |
| Operating income | 28 |
| (Ref.) Net income | 19 |

### Margin funnel

Gross margin 58.5% → Operating margin 27.8% → Net margin 19.1%
Derived from reported figures (DERIVED).

## Revenue and profit pattern

Pattern: Revenue and profit up
Revenue growth: +16.7%; Core profit growth: +3.4%
Growth quality: revenue-led
Operating leverage (core profit growth ÷ revenue growth): 0.20×
Calculated from comparable annual consolidated filings.

## Year over year（FY ending Jun 2025 → FY ending Jun 2026、JPY mn）

| Metric | Prior | Current | Change | % change |
| --- | ---: | ---: | ---: | ---: |
| Revenue | 4,419 | 5,159 | 740 | +16.7% |
| Gross profit | 2,750 | 3,016 | 266 | +9.7% |
| Operating income | 1,387 | 1,434 | 47 | +3.4% |
| Net income attributable to owners | 905 | 984 | 79 | +8.7% |
| Operating cash flow | 1,144 | 1,221 | 77 | +6.8% |
| Free cash flow | 1,014 | 960 | -55 | -5.4% |

## History（JPY mn）

| Period | Revenue | Op. income | Op. margin | Net income | Op. CF | FCF | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| FY ending Jun 2024 | 4,122 | 1,397 | 33.9% | 936 | 1,514 | 595 | S100WQTA |
| FY ending Jun 2025 | 4,419 | 1,387 | 31.4% | 905 | 1,144 | 1,014 | S100Z3FH |
| FY ending Jun 2026 | 5,159 | 1,434 | 27.8% | 984 | 1,221 | 960 | S100Z3FH |

## People and productivity（FY ending Jun 2026, consolidated, J-GAAP）

| Metric | Value |
| --- | ---: |
| Revenue per employee (consolidated) | ¥47.8M |
| Operating income per employee (consolidated) | ¥13.3M |
| Net income per employee (consolidated) | ¥9.1M |

Employees, revenue and profit are consolidated. Average annual salary is a separate parent-company figure. Calculated from disclosed figures (DERIVED).

| History | FY ending Jun 2024 | FY ending Jun 2025 | FY ending Jun 2026 |
| --- | ---: | ---: | ---: |
| Employees (consolidated) | 83 | 89 | 108 |
| Average salary (parent company) | — | ¥6.2M | ¥6.5M |
| Average age (parent company) | — | 35.1 years | 35.2 years |
| Average tenure (parent company) | — | 4.8 years | 5.7 years |

Year over year: Employees (consolidated) +21.3% · Revenue (consolidated) +16.7%

## Revenue by geography

No geographic revenue breakdown was disclosed.

## Cash flow（FY ending Jun 2026, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Operating cash flow | 1,221 | 23.7% | S100Z3FH |
| Capital expenditure | 261 | 5.1% | S100Z3FH |
| Free cash flow | 960 | 18.6% | 算出 |
| Investing cash flow | -1,744 | -33.8% | S100Z3FH |
| Financing cash flow | 786 | 15.2% | S100Z3FH |
| Dividends paid | 97 | 1.9% | S100Z3FH |
| Change in cash | 272 | 5.3% | S100Z3FH |
| Cash and equivalents | 2,840 | 55.0% | S100Z3FH |

## Balance sheet

Figures are as of each fiscal year end. Derived values are marked as such in the source column. Lease liabilities are excluded from interest-bearing debt.

| Metric | FY ending Jun 2024 | FY ending Jun 2025 | FY ending Jun 2026 | Source |
| --- | ---: | ---: | ---: | ---: |
| Cash and equivalents | 2,852 | 2,568 | 2,840 | S100Z3FH |
| Total assets | 6,306 | 6,461 | 8,485 | S100WQTA, S100Z3FH |
| Net assets | 2,587 | 3,391 | 5,781 | S100Z3FH |
| Share capital | 30 | 30 | 779 | S100WQTA, S100Z3FH |
| Property, plant and equipment | 2,100 | 1,970 | 2,037 | S100WQTA, S100Z3FH |
| Intangible assets excluding goodwill | 15 | 8 | 48 | S100WQTA, S100Z3FH |
| Investment securities | 0 | — | — | S100WQTA |
| Current assets | 3,804 | 4,118 | 5,963 | S100WQTA, S100Z3FH |
| Current liabilities | 1,782 | 1,702 | 1,671 | S100WQTA, S100Z3FH |
| Trade payables | 128 | 113 | — | S100WQTA |
| Short-term borrowings | 80 | 50 | — | S100WQTA, S100Z3FH |
| Long-term borrowings | 1,324 | 838 | 437 | S100WQTA, S100Z3FH |
| Bonds | 134 | 54 | — | S100WQTA, S100Z3FH |
| Interest-bearing debt | 1,538 | 942 | — | 算出 |
| Total liabilities | 3,719 | 3,070 | 2,704 | S100WQTA, S100Z3FH |
| Equity attributable to owners of parent | 2,551 | 3,358 | 5,744 | S100WQTA, S100Z3FH |
| Retained earnings | 2,499 | 3,306 | 4,193 | S100WQTA, S100Z3FH |

### Assets and funding mix

| Assets | Share | Source |
| --- | ---: | ---: |
| Cash | 33% | S100Z3FH |
| Property, plant and equipment | 24% | S100Z3FH |
| Intangibles and goodwill | 1% | S100Z3FH |
| Other assets | 42% | S100Z3FH |

| Funding source | Share | Source |
| --- | ---: | ---: |
| Other liabilities | 32% | S100Z3FH |
| Equity | 68% | S100Z3FH |

### Balance sheet history

| Metric | FY ending Jun 2024 | FY ending Jun 2025 | FY ending Jun 2026 |
| --- | ---: | ---: | ---: |
| Total assets | 6,306 | 6,461 | 8,485 |
| Equity | 2,587 | 3,391 | 5,781 |
| Interest-bearing debt | 1,538 | 942 | — |
| Cash | 2,852 | 2,568 | 2,840 |

## Asset intensity and goodwill

Ratios are derived from reported values. Goodwill is used only when separately reported, never inferred from combined intangible assets.

| Metric | Value | Sources |
| --- | ---: | ---: |
| Asset intensity (fixed assets ÷ revenue) | 39.5% | S100Z3FH |
| Fixed assets ÷ total assets | 24.0% | S100Z3FH |
| Goodwill ÷ parent equity | — | —, S100Z3FH |

### Cash quality

Net cash = cash − interest-bearing debt. Net debt ratio = (interest-bearing debt − cash) ÷ positive operating cash flow. Omit when debt components are incomplete; other ratios are derived from reported figures.

| Metric | Value |
| --- | ---: |
| Cash ratio (cash ÷ total assets) | 33.5% |
| Cash ÷ revenue | 55.0% |
| Net cash (cash − interest-bearing debt) | — |
| Net debt ÷ operating cash flow | — |
| Cash conversion (operating CF ÷ operating income) | 85.2% |
| Cash vs. profit gap | 237 JPY mn (of net income 24.1%) |
| Shareholder returns / net income | — |
| Shareholder returns / FCF | — |
| Shareholder payments — dividends / net income | 9.9% |
| Shareholder payments — dividends / FCF | 10.1% |
| CapEx intensity (capex ÷ revenue) | 5.1% |
| Investing CF relative to operating CF | 142.9% |

## ROA and ROE

ROE is decomposed into net margin × asset turnover × financial leverage. Leverage can raise ROE, so the ratio alone does not assess a company's condition. Ending balances are used without a prior year; total equity approximates parent equity when unavailable.

| Period | Net margin | Asset turnover | ROA | Financial leverage | ROE | Sources |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| 2024 | 22.7% | 0.65× | 14.8% | 2.47× | 36.7% | S100WQTA |
| 2025 | 20.5% | 0.69× | 14.2% | 2.16× | 30.6% | S100Z3FH |
| 2026 | 19.1% | 0.69× | 13.2% | 1.64× | 21.6% | S100Z3FH |

## Ownership

| Counterparty | Relation | Ratio | As of |
| --- | ---: | ---: | ---: |
| 松丸 敦之 | Major shareholder | 37.2% | 2026-06-30 |
| 株式会社ボンド・ホールディングス | Major shareholder | 17.4% | 2026-06-30 |
| 深井 英樹 | Major shareholder | 9.6% | 2026-06-30 |
| 株式会社日本カストディ銀行（信託口） | Major shareholder | 6.6% | 2026-06-30 |
| 株式会社ＳＢＩ証券 | Major shareholder | 4.2% | 2026-06-30 |
| 片山 晃 | Major shareholder | 3.4% | 2026-06-30 |
| ＤＡＩＷＡ ＣＭ ＳＩＮＧＡＰＯＲＥ ＬＴＤ － ＮＯＭＩＮＥＥ ＭＡＴＳＵＭＡＲＵ ＮＯＢＵＹＵＫＩ | Major shareholder | 2.1% | 2026-06-30 |
| 野村信託銀行株式会社（投信口） | Major shareholder | 2.0% | 2026-06-30 |
| 松丸 さつき | Major shareholder | 1.4% | 2026-06-30 |
| 安田 仁裕 | Major shareholder | 1.3% | 2026-06-30 |

## Sources

| Document | ID | Published | URL |
| --- | ---: | ---: | ---: |
| 有価証券報告書－第36期(2025/07/01－2026/06/30) | S100Z3FH | 2026-09-24 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100Z3FH,, |
| 有価証券報告書－第35期(2024/07/01－2025/06/30) | S100WQTA | 2025-09-25 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100WQTA,, |

## Definitions

- Amounts are in millions of JPY (rounded). The period is stated in each table heading
- Operating margin = operating income ÷ revenue. Net income is attributable to owners of the parent when disclosed
- Free cash flow (FCF) = operating cash flow − capital expenditure
- ¥100 model = breakdown per ¥100 of revenue (rounded so parts sum to 100)
- Segment revenues include inter-segment sales and may not sum to consolidated revenue
- Source IDs are EDINET document IDs (docID). "算出" (derived) means computed from other disclosed values
- All figures are extracted mechanically from filings. AI-written text never generates figures
- Source: company filings submitted to EDINET (Financial Services Agency of Japan). Figures were extracted, edited and processed, and charts and text were created, by Vizora — not by the FSA (used under the Public Data License v1.0).