# IID, Inc.: business model and financials

> Latest period: FY ending Jun 2025, consolidated, J-GAAP
> Unit: JPY millions
> Sources: 有価証券報告書－第26期(2024/07/01－2025/06/30) (S100WQQU)
> Page: https://vizora.meequs.com/en/company/iid
> Retrieved: 2026-09-30T21:31:18.926Z

## Company

IID is a company in Internet Services & Apps listed on TSE Growth. It has 230 employees (consolidated).

| Field | Value |
| --- | ---: |
| Legal name | IID,Inc. |
| Ticker | 6038 |
| Stock price | View on Yahoo Finance (https://finance.yahoo.co.jp/quote/6038.T) |
| Listing | TSE Growth |
| Head office | 東京都中野区本町一丁目32番2号 |
| Representative (per filing) | 代表取締役 宮川 洋 |
| Share capital | ¥50M |
| Employees (consolidated) | 230 |
| Average salary (parent only) | ¥5.9M |
| Fiscal year end | June |
| Website | www.iid.co.jp (https://www.iid.co.jp/) |
| Corporate number | 5011201013586 |
| EDINET | E31343 |
| Industries (Vizora) | Internet Services & Apps, E-commerce, Consulting, Advertising |

> Profile source: annual securities report (S100WQQU, filed 2025-09-24). As of filing

## Five-axis industry profile

Primary industry: Advertising (2025-06-30)

| Axis | Industry percentile | Peers |
| --- | ---: | ---: |
| Revenue growth | 36 | 57 |
| Profitability | 65.7 | 86 |
| Cash conversion | 64.7 | 75 |
| Efficiency | 36.6 | 86 |

Each axis is shown independently. Missing values are labeled unavailable; no combined score is calculated. Industry rank is not an investment recommendation.

## Key points (generated from figures)

- About 92% of IID's sales come from Creator platform business, Reportable segments, with Creator solution business, Reportable segments making up much of the rest.
- Out of every ¥100 of sales, about ¥7 is left as operating profit.
- Revenue changed -0.7% from the prior year, operating profit -12.2%.

## Company structure

- Segment revenue mix: Creator platform business, Reportable segments 91.5%、Creator solution business, Reportable segments 8.5%
- Revenue → net income: ¥6084749000 → ¥321274000
- Net income → operating cash flow: ¥321274000 → ¥491106000（difference ¥169832000）
- Main uses of operating cash flow: CapEx ¥37317000 / dividends ¥67220000 / buybacks ¥73249000
- Change in cash: ¥-17256000
Segment shares use total reported segment revenue, which may include inter-segment sales. The cash bridge is operating cash flow minus net income and combines non-cash items and working-capital effects.

## Key figures at a glance

| Metric | Value | Note |
| --- | ---: | ---: |
| Revenue | ¥6.08B |  |
| Operating income | ¥459.9M | Margin 7.6% |
| Net income | ¥308M | Margin 5.1% |
| Free cash flow | ¥453.8M |  |
| Largest business | Creator platform business, Reportable segments | of segment revenue 91.5% |
| Employees (consolidated) | 230 |  |
| EPS | ¥50.35 |  |
| Diluted EPS | ¥50.35 |  |
| Book value per share | ¥870.68 |  |
| Equity ratio | 72.9% |  |
| Shares outstanding | 5,062,600 |  |
| Treasury shares | 199,100 |  |
| Shareholders | 2,911 |  |
| Average salary (parent only) | ¥5.9M | Filing company only |
| Cash ratio | 57.5% | Cash ÷ revenue 59.1% |
| Vs. industry median margin | -0.1 pp | Internet Services & Apps |
| ROE | 7.3% | Derived from disclosed figures |
| ROA | 4.9% | Derived from disclosed figures |

## Notable figures

- FY2025, buybacks were 1.1× dividends
- FY2025, one segment accounts for 96% of positive segment profit
- FY2025, cash is 58% of total assets

## What changed in 5 years

| Metric | FY ending Jun 2020 | FY ending Jun 2025 | Change |
| --- | ---: | ---: | ---: |
| Revenue | ¥5266799000 | ¥6084749000 | +15.5% |
| Operating income | ¥315309000 | ¥459897000 | +45.9% |
| Operating margin | 6.0% | 7.6% | +1.6 pp |
| Employees | 203 people | 230 people | +13.3% |
| Cash and equivalents | ¥2014882000 | ¥3596433000 | +78.5% |

### Change in segment revenue mix

Span: FY ending Jun 2020 → FY ending Jun 2025. Stable segment keys are connected; unmatched shares are marked as new or reorganized. Shares use total segment revenue.

| Flow | Revenue share |
| --- | ---: |
| コンテンツマーケティングプラットフォーム事業 → 事業再編・廃止 | 84.2% |
| コンテンツマーケティングソリューション事業 → 事業再編・廃止 | 15.8% |
| 新設・再編 → クリエイタープラットフォーム事業 | 91.5% |
| 新設・再編 → クリエイターソリューション事業 | 8.5% |

Segment revenue source references: 4 (derived)

## Income statement（FY ending Jun 2025, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Revenue | 6,085 | 100.0% | S100WQQU |
| Cost of revenue | 3,329 | 54.7% | S100WQQU |
| Gross profit | 2,756 | 45.3% | S100WQQU |
| SG&A | 2,296 | 37.7% | S100WQQU |
| Operating income | 460 | 7.6% | S100WQQU |
| Ordinary income | 454 | 7.5% | S100WQQU |
| Pretax income | 531 | 8.7% | S100WQQU |
| Income tax | 209 | 3.4% | S100WQQU |
| Net income | 321 | 5.3% | S100WQQU |
| Net income attributable to owners | 308 | 5.1% | S100WQQU |

## Per ¥100 of revenue（FY ending Jun 2025）

| Part | JPY |
| --- | ---: |
| Cost of revenue | 55 |
| SG&A | 38 |
| Operating income | 7 |
| (Ref.) Net income | 5 |

### Margin funnel

Gross margin 45.3% → Operating margin 7.6% → Net margin 5.1%
Derived from reported figures (DERIVED).

## Revenue and profit pattern

Pattern: Revenue and profit down
Revenue growth: -0.7%; Core profit growth: -12.2%
Operating leverage (core profit growth ÷ revenue growth): 18.51×
Calculated from comparable annual consolidated filings.

## Year over year（FY ending Jun 2024 → FY ending Jun 2025、JPY mn）

| Metric | Prior | Current | Change | % change |
| --- | ---: | ---: | ---: | ---: |
| Revenue | 6,125 | 6,085 | -40 | -0.7% |
| Gross profit | 2,749 | 2,756 | 7 | +0.2% |
| Operating income | 524 | 460 | -64 | -12.2% |
| Net income attributable to owners | 163 | 308 | 145 | +88.8% |
| Operating cash flow | 827 | 491 | -336 | -40.6% |
| Free cash flow | 751 | 454 | -298 | -39.6% |

## History（JPY mn）

| Period | Revenue | Op. income | Op. margin | Net income | Op. CF | FCF | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| FY ending Jun 2019 | 5,193 | 311 | 6.0% | 194 | 304 | 261 | S100JR00 |
| FY ending Jun 2020 | 5,267 | 315 | 6.0% | 104 | 361 | 312 | S100MI8Q |
| FY ending Jun 2021 | 5,407 | 454 | 8.4% | 465 | 376 | 165 | S100P93V |
| FY ending Jun 2022 | 5,574 | 638 | 11.4% | 451 | 647 | 635 | S100RY00 |
| FY ending Jun 2023 | 6,072 | 569 | 9.4% | 280 | 354 | 294 | S100UG37 |
| FY ending Jun 2024 | 6,125 | 524 | 8.6% | 163 | 827 | 751 | S100WQQU |
| FY ending Jun 2025 | 6,085 | 460 | 7.6% | 308 | 491 | 454 | S100WQQU |

## People and productivity（FY ending Jun 2025, consolidated, J-GAAP）

| Metric | Value |
| --- | ---: |
| Revenue per employee (consolidated) | ¥26.5M |
| Operating income per employee (consolidated) | ¥2M |
| Net income per employee (consolidated) | ¥1.3M |

Employees, revenue and profit are consolidated. Average annual salary is a separate parent-company figure. Calculated from disclosed figures (DERIVED).

| History | FY ending Jun 2021 | FY ending Jun 2022 | FY ending Jun 2023 | FY ending Jun 2024 | FY ending Jun 2025 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Employees (consolidated) | 170 | 205 | 239 | 227 | 230 |
| Average salary (parent company) | ¥5.7M | ¥5.9M | ¥6.3M | ¥5.8M | ¥5.9M |
| Average age (parent company) | 39.2 years | 39.9 years | 40.7 years | 41.8 years | 42.2 years |
| Average tenure (parent company) | 9.5 years | 10.1 years | 10.6 years | 11.7 years | 12.2 years |

Year over year: Employees (consolidated) +1.3% · Revenue (consolidated) -0.7%

## Segments（FY ending Jun 2025, consolidated, J-GAAP、JPY mn）

| Segment | Revenue | Share | Op. income | Op. margin |
| --- | ---: | ---: | ---: | ---: |
| Creator platform business, Reportable segments | 5,569 | 91.5% | 440 | 7.9% |
| Creator solution business, Reportable segments | 515 | 8.5% | 20 | 3.9% |

### segmentMix — Revenue and profit mix

Calculated from disclosed figures (DERIVED). Shares use total segment revenue and total positive segment profit respectively. Difference = profit share − revenue share (pt). Inter-segment sales may prevent reconciliation to company revenue.

| Segment | Revenue share | Profit share | Difference (pt) | Margin |
| --- | ---: | ---: | ---: | ---: |
| Creator platform business, Reportable segments | 91.5% | 95.6% | 4.1 | 7.9% |
| Creator solution business, Reportable segments | 8.5% | 4.4% | -4.1 | 3.9% |

Segment → industry: Creator platform business, Reportable segments → Internet Services & Apps / Creator solution business, Reportable segments → E-commerce / Creator solution business, Reportable segments → Consulting / Creator platform business, Reportable segments → Advertising

## Revenue by geography

No geographic revenue breakdown was disclosed.

## Cash flow（FY ending Jun 2025, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Operating cash flow | 491 | 8.1% | S100WQQU |
| Capital expenditure | 37 | 0.6% | S100WQQU |
| Free cash flow | 454 | 7.5% | 算出 |
| Investing cash flow | -87 | -1.4% | S100WQQU |
| Financing cash flow | -421 | -6.9% | S100WQQU |
| Dividends paid | 67 | 1.1% | S100WQQU |
| Share buyback | 73 | 1.2% | S100WQQU |
| Change in cash | -17 | -0.3% | S100WQQU |
| Cash and equivalents | 3,596 | 59.1% | S100WQQU |

## Balance sheet

Figures are as of each fiscal year end. Derived values are marked as such in the source column. Lease liabilities are excluded from interest-bearing debt.

| Metric | FY ending Jun 2021 | FY ending Jun 2022 | FY ending Jun 2023 | FY ending Jun 2024 | FY ending Jun 2025 | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Cash and equivalents | 2,929 | 2,905 | 2,837 | 3,614 | 3,596 | S100RY00, S100UG37, S100WQQU |
| Total assets | 4,724 | 5,169 | 5,662 | 6,269 | 6,252 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Net assets | 3,449 | 3,829 | 4,173 | 4,266 | 4,638 | S100RY00, S100UG37, S100WQQU |
| Share capital | 877 | 883 | 50 | 50 | 50 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Trade receivables | 769 | — | — | — | — | S100P93V |
| Property, plant and equipment | 122 | 124 | 203 | 192 | 187 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Intangible assets excluding goodwill | 134 | 223 | 538 | 542 | 485 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Goodwill | 68 | 173 | 340 | 362 | 330 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Investment securities | 314 | 449 | 598 | 539 | 829 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Current assets | 3,918 | 4,051 | 4,022 | 4,718 | 4,580 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Current liabilities | 922 | 1,057 | 1,047 | 1,341 | 1,174 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Long-term borrowings | 300 | 220 | 263 | 494 | 284 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Total liabilities | 1,276 | 1,341 | 1,489 | 2,003 | 1,614 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Non-controlling interests | 62 | 66 | 114 | 65 | 78 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Equity attributable to owners of parent | 3,386 | 3,761 | 4,005 | 4,108 | 4,317 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Retained earnings | 1,639 | 2,078 | 2,359 | 2,452 | 2,692 | S100P93V, S100RY00, S100UG37, S100WQQU |
| Treasury stock | -30 | -86 | -134 | -122 | -151 | S100P93V, S100RY00, S100UG37, S100WQQU |

### Assets and funding mix

| Assets | Share | Source |
| --- | ---: | ---: |
| Cash | 58% | S100WQQU |
| Property, plant and equipment | 3% | S100WQQU |
| Intangibles and goodwill | 13% | S100WQQU |
| Investment securities | 13% | S100WQQU |
| Other assets | 13% | S100WQQU |

| Funding source | Share | Source |
| --- | ---: | ---: |
| Other liabilities | 26% | S100WQQU |
| Equity | 74% | S100WQQU |
| Other liabilities | 0% | S100WQQU |

### Balance sheet history

| Metric | FY ending Jun 2021 | FY ending Jun 2022 | FY ending Jun 2023 | FY ending Jun 2024 | FY ending Jun 2025 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Total assets | 4,724 | 5,169 | 5,662 | 6,269 | 6,252 |
| Equity | 3,449 | 3,829 | 4,173 | 4,266 | 4,638 |
| Interest-bearing debt | — | — | — | — | — |
| Cash | 2,929 | 2,905 | 2,837 | 3,614 | 3,596 |

## Asset intensity and goodwill

Ratios are derived from reported values. Goodwill is used only when separately reported, never inferred from combined intangible assets.

| Metric | Value | Sources |
| --- | ---: | ---: |
| Asset intensity (fixed assets ÷ revenue) | 3.1% | S100WQQU |
| Fixed assets ÷ total assets | 3.0% | S100WQQU |
| Goodwill ÷ parent equity | 7.6% | S100WQQU |

Goodwill over 4 years: 68 → 330 JPY; total investing cash flow: -896 JPY. This does not imply causation.

### Cash quality

Net cash = cash − interest-bearing debt. Net debt ratio = (interest-bearing debt − cash) ÷ positive operating cash flow. Omit when debt components are incomplete; other ratios are derived from reported figures.

| Metric | Value |
| --- | ---: |
| Cash ratio (cash ÷ total assets) | 57.5% |
| Cash ÷ revenue | 59.1% |
| Net cash (cash − interest-bearing debt) | — |
| Net debt ÷ operating cash flow | — |
| Cash conversion (operating CF ÷ operating income) | 106.8% |
| Cash vs. profit gap | 183 JPY mn (of net income 59.5%) |
| Shareholder returns / net income | 45.6% |
| Shareholder returns / FCF | 31.0% |
| Shareholder payments — dividends / net income | 21.8% |
| Shareholder payments — dividends / FCF | 14.8% |
| CapEx intensity (capex ÷ revenue) | 0.6% |
| Investing CF relative to operating CF | 17.7% |

## ROA and ROE

ROE is decomposed into net margin × asset turnover × financial leverage. Leverage can raise ROE, so the ratio alone does not assess a company's condition. Ending balances are used without a prior year; total equity approximates parent equity when unavailable.

| Period | Net margin | Asset turnover | ROA | Financial leverage | ROE | Sources |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| 2021 | 8.6% | 1.14× | 9.8% | 1.40× | 13.7% | S100P93V |
| 2022 | 8.1% | 1.13× | 9.1% | 1.38× | 12.6% | S100RY00 |
| 2023 | 4.6% | 1.12× | 5.2% | 1.39× | 7.2% | S100UG37 |
| 2024 | 2.7% | 1.03× | 2.7% | 1.47× | 4.0% | S100WQQU |
| 2025 | 5.1% | 0.97× | 4.9% | 1.49× | 7.3% | S100WQQU |

## Ownership

| Counterparty | Relation | Ratio | As of |
| --- | ---: | ---: | ---: |
| エキサイト株式会社 | Major shareholder | 14.5% | 2025-06-30 |
| 株式会社博報堂 | Major shareholder | 10.6% | 2025-06-30 |
| 株式会社マイナビ | Major shareholder | 8.2% | 2025-06-30 |
| 宮川 洋 | Major shareholder | 5.6% | 2025-06-30 |
| 株式会社ティーガイア | Major shareholder | 5.1% | 2025-06-30 |
| 永井 詳二 | Major shareholder | 3.1% | 2025-06-30 |
| 株式会社ポプラ社 | Major shareholder | 3.1% | 2025-06-30 |
| 中坊 勇太 | Major shareholder | 2.4% | 2025-06-30 |
| イード従業員持株会 | Major shareholder | 1.9% | 2025-06-30 |
| 吉野 弘彦 | Major shareholder | 1.9% | 2025-06-30 |

## Sources

| Document | ID | Published | URL |
| --- | ---: | ---: | ---: |
| 有価証券報告書－第26期(2024/07/01－2025/06/30) | S100WQQU | 2025-09-24 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100WQQU,, |
| 有価証券報告書－第25期(2023/07/01－2024/06/30) | S100UG37 | 2024-09-27 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100UG37,, |
| 有価証券報告書－第24期(2022/07/01－2023/06/30) | S100RY00 | 2023-09-29 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100RY00,, |
| 有価証券報告書－第23期(令和3年7月1日－令和4年6月30日) | S100P93V | 2022-09-28 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100P93V,, |
| 有価証券報告書－第22期(令和2年7月1日－令和3年6月30日) | S100MI8Q | 2021-09-29 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100MI8Q,, |
| 有価証券報告書－第21期(令和1年7月1日－令和2年6月30日) | S100JR00 | 2020-09-25 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100JR00,, |

## Definitions

- Amounts are in millions of JPY (rounded). The period is stated in each table heading
- Operating margin = operating income ÷ revenue. Net income is attributable to owners of the parent when disclosed
- Free cash flow (FCF) = operating cash flow − capital expenditure
- ¥100 model = breakdown per ¥100 of revenue (rounded so parts sum to 100)
- Segment revenues include inter-segment sales and may not sum to consolidated revenue
- Source IDs are EDINET document IDs (docID). "算出" (derived) means computed from other disclosed values
- All figures are extracted mechanically from filings. AI-written text never generates figures
- Source: company filings submitted to EDINET (Financial Services Agency of Japan). Figures were extracted, edited and processed, and charts and text were created, by Vizora — not by the FSA (used under the Public Data License v1.0).