# KYODO PUBLIC RELATIONS CO.,LTD.: business model and financials

> Latest period: FY ending Dec 2025, consolidated, J-GAAP
> Unit: JPY millions
> Sources: 有価証券報告書－第62期(2025/01/01－2025/12/31) (S100XUFT)
> Page: https://vizora.meequs.com/en/company/kyodo-public-relations
> Retrieved: 2026-09-30T20:26:40.141Z

## Company

Kyodo Public Relations, founded in 1964, is a company in PR & IR Services listed on TSE Standard. It has 377 employees (consolidated).

| Field | Value |
| --- | ---: |
| Legal name | KYODO PUBLIC RELATIONS CO.,LTD. |
| Ticker | 2436 |
| Stock price | View on Yahoo Finance (https://finance.yahoo.co.jp/quote/2436.T) |
| Listing | TSE Standard |
| Head office | 東京都中央区築地一丁目13番1号 |
| Representative (per filing) | 代表取締役 石栗 正崇 |
| Founded | Nov 1964 |
| Share capital | ¥555.8M |
| Employees (consolidated) | 377 |
| Average salary (parent only) | ¥6.4M |
| Fiscal year end | December |
| Website | www.kyodo-pr.co.jp (https://www.kyodo-pr.co.jp/) |
| Corporate number | 4010001041427 |
| EDINET | E05477 |
| Industries (Vizora) | PR & IR Services, Advertising |

> Profile source: annual securities report (S100XUFT, filed 2026-03-26). As of filing

## Five-axis industry profile

Primary industry: PR & IR Services (2025-12-31)

| Axis | Industry percentile | Peers |
| --- | ---: | ---: |
| Revenue growth | 72.2 | 9 |
| Profitability | 68.2 | 11 |
| Cash conversion | 22.7 | 11 |
| Efficiency | 77.3 | 11 |

Each axis is shown independently. Missing values are labeled unavailable; no combined score is calculated. Industry rank is not an investment recommendation.

## Key points (generated from figures)

- About 72% of Kyodo Public Relations's sales come from Pr service, with Influencer marketing and AI big data solution segment making up much of the rest.
- Out of every ¥100 of sales, about ¥15 is left as operating profit.
- Revenue changed +16.8% from the prior year, operating profit +21.2%.

## Company structure

- Segment revenue mix: Pr service 72.3%、Influencer marketing 15.1%、AI big data solution segment 12.6%
- Revenue → net income: ¥8554609000 → ¥977021000
- Net income → operating cash flow: ¥977021000 → ¥855404000（difference ¥-121617000）
- Main uses of operating cash flow: CapEx ¥51104000 / dividends ¥104384000 / buybacks ¥17000
- Change in cash: ¥318368000
Segment shares use total reported segment revenue, which may include inter-segment sales. The cash bridge is operating cash flow minus net income and combines non-cash items and working-capital effects.

## Key figures at a glance

| Metric | Value | Note |
| --- | ---: | ---: |
| Revenue | ¥8.55B |  |
| Operating income | ¥1.3B | Margin 15.2% |
| Net income | ¥863.2M | Margin 10.1% |
| Free cash flow | ¥804.3M |  |
| Largest business | Pr service | of segment revenue 72.3% |
| Employees (consolidated) | 377 |  |
| EPS | ¥87.69 |  |
| Diluted EPS | ¥85.86 |  |
| Book value per share | ¥441.51 |  |
| Equity ratio | 62.8% |  |
| Shares outstanding | 8,814,992 |  |
| Treasury shares | 78,800 |  |
| Shareholders | 2,188 |  |
| Average salary (parent only) | ¥6.4M | Filing company only |
| Cash ratio | 53.2% | Cash ÷ revenue 41.4% |
| Vs. industry median margin | +1.8 pp | PR & IR Services |
| ROE | 23.2% | Derived from disclosed figures |
| ROA | 13.8% | Derived from disclosed figures |

## Notable figures

- FY2025, one segment accounts for 79% of positive segment profit
- FY2025, cash is 53% of total assets

## What changed in 5 years

| Metric | FY ending Dec 2020 | FY ending Dec 2025 | Change |
| --- | ---: | ---: | ---: |
| Revenue | ¥4990197000 | ¥8554609000 | +71.4% |
| Operating income | ¥156502000 | ¥1302750000 | +732.4% |
| Operating margin | 3.1% | 15.2% | +12.1 pp |
| Employees | 243 people | 377 people | +55.1% |
| Cash and equivalents | ¥1488836000 | ¥3543523000 | +138.0% |

### Change in segment revenue mix

Span: FY ending Dec 2020 → FY ending Dec 2025. Stable segment keys are connected; unmatched shares are marked as new or reorganized. Shares use total segment revenue.

| Flow | Revenue share |
| --- | ---: |
| 新設・再編 → ＰＲ事業 | 72.3% |
| 新設・再編 → インフルエンサーマーケティング事業 | 15.1% |
| 新設・再編 → ＡＩ・ビッグデータソリューション事業 | 12.6% |

Segment revenue source references: 3 (derived)

## Business growth × margin

X-axis: segment revenue CAGR. Y-axis: latest operating margin. Bubble size: latest revenue. CAGR requires at least two comparable years.

| Segment | CAGR span | Revenue CAGR | Latest revenue | Operating margin | Source refs |
| --- | ---: | ---: | ---: | ---: | ---: |
| Pr service | 3 years | +12.1% | ¥6184620000 | 18.4% | 2 |
| Influencer marketing | 3 years | +31.9% | ¥1294190000 | 8.6% | 2 |
| AI big data solution segment | 3 years | +51.6% | ¥1075798000 | 17.8% | 2 |

## Income statement（FY ending Dec 2025, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Revenue | 8,555 | 100.0% | S100XUFT |
| Cost of revenue | 4,762 | 55.7% | S100XUFT |
| Gross profit | 3,793 | 44.3% | S100XUFT |
| SG&A | 2,490 | 29.1% | S100XUFT |
| Operating income | 1,303 | 15.2% | S100XUFT |
| Ordinary income | 1,308 | 15.3% | S100XUFT |
| Pretax income | 1,305 | 15.3% | S100XUFT |
| Income tax | 328 | 3.8% | S100XUFT |
| Net income | 977 | 11.4% | S100XUFT |
| Net income attributable to owners | 863 | 10.1% | S100XUFT |

## Per ¥100 of revenue（FY ending Dec 2025）

| Part | JPY |
| --- | ---: |
| Cost of revenue | 56 |
| SG&A | 29 |
| Operating income | 15 |
| (Ref.) Net income | 10 |

### Margin funnel

Gross margin 44.3% → Operating margin 15.2% → Net margin 10.1%
Derived from reported figures (DERIVED).

## Revenue and profit pattern

Pattern: Revenue and profit up
Revenue growth: +16.8%; Core profit growth: +21.2%
Growth quality: margin-expansion
Operating leverage (core profit growth ÷ revenue growth): 1.26×
Calculated from comparable annual consolidated filings.

## Year over year（FY ending Dec 2024 → FY ending Dec 2025、JPY mn）

| Metric | Prior | Current | Change | % change |
| --- | ---: | ---: | ---: | ---: |
| Revenue | 7,324 | 8,555 | 1,231 | +16.8% |
| Gross profit | 3,314 | 3,793 | 479 | +14.4% |
| Operating income | 1,075 | 1,303 | 228 | +21.2% |
| Net income attributable to owners | 526 | 863 | 337 | +64.1% |
| Operating cash flow | 911 | 855 | -56 | -6.1% |
| Free cash flow | 878 | 804 | -74 | -8.4% |

## History（JPY mn）

| Period | Revenue | Op. income | Op. margin | Net income | Op. CF | FCF | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: | ---: |
| FY ending Dec 2019 | 5,758 | 502 | 8.7% | 372 | 274 | 238 | S100L71B |
| FY ending Dec 2020 | 4,990 | 157 | 3.1% | 13 | 384 | 355 | S100NRZO |
| FY ending Dec 2021 | 5,610 | 381 | 6.8% | 132 | 442 | 286 | S100QHDF |
| FY ending Dec 2022 | 5,265 | 720 | 13.7% | 520 | 546 | 479 | S100T5DM |
| FY ending Dec 2023 | 6,896 | 841 | 12.2% | 488 | 771 | 717 | S100VI1J |
| FY ending Dec 2024 | 7,324 | 1,075 | 14.7% | 526 | 911 | 878 | S100XUFT |
| FY ending Dec 2025 | 8,555 | 1,303 | 15.2% | 863 | 855 | 804 | S100XUFT |

## People and productivity（FY ending Dec 2025, consolidated, J-GAAP）

| Metric | Value |
| --- | ---: |
| Revenue per employee (consolidated) | ¥22.7M |
| Operating income per employee (consolidated) | ¥3.5M |
| Net income per employee (consolidated) | ¥2.3M |

Employees, revenue and profit are consolidated. Average annual salary is a separate parent-company figure. Calculated from disclosed figures (DERIVED).

| History | FY ending Dec 2021 | FY ending Dec 2022 | FY ending Dec 2023 | FY ending Dec 2024 | FY ending Dec 2025 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Employees (consolidated) | 232 | 299 | 337 | 345 | 377 |
| Average salary (parent company) | ¥5.8M | ¥6.3M | ¥5.9M | ¥6.2M | ¥6.4M |
| Average age (parent company) | 39.8 years | 40.6 years | 39.9 years | 39.6 years | 39.3 years |
| Average tenure (parent company) | 9.7 years | 10.4 years | 9.4 years | 9.3 years | 9.0 years |

Year over year: Employees (consolidated) +9.3% · Revenue (consolidated) +16.8%

## Segments（FY ending Dec 2025, consolidated, J-GAAP、JPY mn）

| Segment | Revenue | Share | Op. income | Op. margin |
| --- | ---: | ---: | ---: | ---: |
| Pr service | 6,185 | 72.3% | 1,140 | 18.4% |
| Influencer marketing | 1,294 | 15.1% | 112 | 8.6% |
| AI big data solution segment | 1,076 | 12.6% | 192 | 17.8% |

### segmentMix — Revenue and profit mix

Calculated from disclosed figures (DERIVED). Shares use total segment revenue and total positive segment profit respectively. Difference = profit share − revenue share (pt). Inter-segment sales may prevent reconciliation to company revenue.

| Segment | Revenue share | Profit share | Difference (pt) | Margin |
| --- | ---: | ---: | ---: | ---: |
| Pr service | 72.3% | 79.0% | 6.7 | 18.4% |
| Influencer marketing | 15.1% | 7.7% | -7.4 | 8.6% |
| AI big data solution segment | 12.6% | 13.3% | 0.7 | 17.8% |

Segment → industry: Pr service → PR & IR Services / AI big data solution segment → Advertising / Influencer marketing → Advertising

## Revenue by geography

No geographic revenue breakdown was disclosed.

## Cash flow（FY ending Dec 2025, consolidated, J-GAAP）

| Item | Amount (JPY mn) | % of revenue | Source |
| --- | ---: | ---: | ---: |
| Operating cash flow | 855 | 10.0% | S100XUFT |
| Capital expenditure | 51 | 0.6% | S100XUFT |
| Free cash flow | 804 | 9.4% | 算出 |
| Investing cash flow | -109 | -1.3% | S100XUFT |
| Financing cash flow | -428 | -5.0% | S100XUFT |
| Dividends paid | 104 | 1.2% | S100XUFT |
| Share buyback | 0 | 0.0% | S100XUFT |
| Change in cash | 318 | 3.7% | S100XUFT |
| Cash and equivalents | 3,544 | 41.4% | S100XUFT |

## Balance sheet

Figures are as of each fiscal year end. Derived values are marked as such in the source column. Lease liabilities are excluded from interest-bearing debt.

| Metric | FY ending Dec 2021 | FY ending Dec 2022 | FY ending Dec 2023 | FY ending Dec 2024 | FY ending Dec 2025 | Source |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| Cash and equivalents | 1,917 | 2,292 | 2,656 | 3,225 | 3,544 | S100T5DM, S100VI1J, S100XUFT |
| Total assets | 3,544 | 5,008 | 5,428 | 5,810 | 6,656 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Net assets | 1,942 | 2,778 | 3,331 | 3,889 | 4,699 | S100T5DM, S100VI1J, S100XUFT |
| Share capital | 537 | 543 | 548 | 554 | 556 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Trade receivables | 891 | — | — | — | — | S100QHDF |
| Property, plant and equipment | 181 | 146 | 135 | 120 | 136 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Intangible assets excluding goodwill | 42 | 704 | 583 | 426 | 332 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Goodwill | — | 621 | 512 | 364 | 286 | S100T5DM, S100VI1J, S100XUFT |
| Investment securities | 105 | 150 | 188 | 116 | 126 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Current assets | 2,985 | 3,682 | 4,139 | 4,746 | 5,515 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Current liabilities | 1,116 | 1,469 | 1,532 | 1,567 | 1,779 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Trade payables | 332 | 340 | 522 | — | — | S100QHDF, S100T5DM |
| Short-term borrowings | — | 50 | 50 | 50 | 50 | S100T5DM, S100VI1J, S100XUFT |
| Long-term borrowings | 428 | 667 | 488 | 307 | 147 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Total liabilities | 1,602 | 2,231 | 2,097 | 1,921 | 1,957 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Non-controlling interests | — | 182 | 241 | 336 | 363 | S100T5DM, S100VI1J, S100XUFT |
| Equity attributable to owners of parent | 1,888 | 2,485 | 2,878 | 3,349 | 4,086 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Retained earnings | 994 | 1,456 | 1,875 | 2,314 | 3,073 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |
| Treasury stock | -135 | -50 | -83 | -67 | -50 | S100QHDF, S100T5DM, S100VI1J, S100XUFT |

### Assets and funding mix

| Assets | Share | Source |
| --- | ---: | ---: |
| Cash | 53% | S100XUFT |
| Property, plant and equipment | 2% | S100XUFT |
| Intangibles and goodwill | 9% | S100XUFT |
| Investment securities | 2% | S100XUFT |
| Other assets | 34% | S100XUFT |

| Funding source | Share | Source |
| --- | ---: | ---: |
| Other liabilities | 29% | S100XUFT |
| Equity | 71% | S100XUFT |

### Balance sheet history

| Metric | FY ending Dec 2021 | FY ending Dec 2022 | FY ending Dec 2023 | FY ending Dec 2024 | FY ending Dec 2025 |
| --- | ---: | ---: | ---: | ---: | ---: |
| Total assets | 3,544 | 5,008 | 5,428 | 5,810 | 6,656 |
| Equity | 1,942 | 2,778 | 3,331 | 3,889 | 4,699 |
| Interest-bearing debt | — | — | — | — | — |
| Cash | 1,917 | 2,292 | 2,656 | 3,225 | 3,544 |

## Asset intensity and goodwill

Ratios are derived from reported values. Goodwill is used only when separately reported, never inferred from combined intangible assets.

| Metric | Value | Sources |
| --- | ---: | ---: |
| Asset intensity (fixed assets ÷ revenue) | 1.6% | S100XUFT |
| Fixed assets ÷ total assets | 2.0% | S100XUFT |
| Goodwill ÷ parent equity | 7.0% | S100XUFT |

### Cash quality

Net cash = cash − interest-bearing debt. Net debt ratio = (interest-bearing debt − cash) ÷ positive operating cash flow. Omit when debt components are incomplete; other ratios are derived from reported figures.

| Metric | Value |
| --- | ---: |
| Cash ratio (cash ÷ total assets) | 53.2% |
| Cash ÷ revenue | 41.4% |
| Net cash (cash − interest-bearing debt) | — |
| Net debt ÷ operating cash flow | — |
| Cash conversion (operating CF ÷ operating income) | 65.7% |
| Cash vs. profit gap | -8 JPY mn (of net income -0.9%) |
| Shareholder returns / net income | 12.1% |
| Shareholder returns / FCF | 13.0% |
| Shareholder payments — dividends / net income | 12.1% |
| Shareholder payments — dividends / FCF | 13.0% |
| CapEx intensity (capex ÷ revenue) | 0.6% |
| Investing CF relative to operating CF | 12.7% |

## ROA and ROE

ROE is decomposed into net margin × asset turnover × financial leverage. Leverage can raise ROE, so the ratio alone does not assess a company's condition. Ending balances are used without a prior year; total equity approximates parent equity when unavailable.

| Period | Net margin | Asset turnover | ROA | Financial leverage | ROE | Sources |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| 2021 | 2.4% | 1.58× | 3.7% | 1.88× | 7.0% | S100QHDF |
| 2022 | 9.9% | 1.23× | 12.2% | 1.96× | 23.8% | S100T5DM |
| 2023 | 7.1% | 1.32× | 9.3% | 1.95× | 18.2% | S100VI1J |
| 2024 | 7.2% | 1.30× | 9.4% | 1.80× | 16.9% | S100XUFT |
| 2025 | 10.1% | 1.37× | 13.8% | 1.68× | 23.2% | S100XUFT |

## Ownership

| Counterparty | Relation | Ratio | As of |
| --- | ---: | ---: | ---: |
| ㈱新東通信 | Major shareholder | 32.9% | 2025-12-31 |
| ㈱麻布ビルディング | Major shareholder | 12.7% | 2025-12-31 |
| 真瀬 正義 | Major shareholder | 4.3% | 2025-12-31 |
| 谷 鉄也 | Major shareholder | 3.8% | 2025-12-31 |
| ㈱日本カストディ銀行（信託口） | Major shareholder | 3.1% | 2025-12-31 |
| 石栗 正崇 | Major shareholder | 2.0% | 2025-12-31 |
| バリューサポート投資事業組合 業務執行組合員 エピック アドバイザーズ株式会社 | Major shareholder | 1.5% | 2025-12-31 |
| 古賀 尚文 | Major shareholder | 1.5% | 2025-12-31 |
| 共Ｐグループ従業員持株会 | Major shareholder | 1.4% | 2025-12-31 |
| 鈴木 泰弘 | Major shareholder | 1.3% | 2025-12-31 |

## Sources

| Document | ID | Published | URL |
| --- | ---: | ---: | ---: |
| 有価証券報告書－第62期(2025/01/01－2025/12/31) | S100XUFT | 2026-03-26 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100XUFT,, |
| 有価証券報告書－第61期(2024/01/01－2024/12/31) | S100VI1J | 2025-03-27 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100VI1J,, |
| 有価証券報告書－第60期(2023/01/01－2023/12/31) | S100T5DM | 2024-03-27 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100T5DM,, |
| 有価証券報告書－第59期(2022/01/01－2022/12/31) | S100QHDF | 2023-03-29 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100QHDF,, |
| 有価証券報告書－第58期(令和3年1月1日－令和3年12月31日) | S100NRZO | 2022-03-29 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100NRZO,, |
| 訂正有価証券報告書－第57期(令和2年1月1日－令和2年12月31日) | S100L71B | 2021-04-19 | https://disclosure2.edinet-fsa.go.jp/WZEK0040.aspx?S100L71B,, |

## Definitions

- Amounts are in millions of JPY (rounded). The period is stated in each table heading
- Operating margin = operating income ÷ revenue. Net income is attributable to owners of the parent when disclosed
- Free cash flow (FCF) = operating cash flow − capital expenditure
- ¥100 model = breakdown per ¥100 of revenue (rounded so parts sum to 100)
- Segment revenues include inter-segment sales and may not sum to consolidated revenue
- Source IDs are EDINET document IDs (docID). "算出" (derived) means computed from other disclosed values
- All figures are extracted mechanically from filings. AI-written text never generates figures
- Source: company filings submitted to EDINET (Financial Services Agency of Japan). Figures were extracted, edited and processed, and charts and text were created, by Vizora — not by the FSA (used under the Public Data License v1.0).