Direct Marketing MiXDirect Marketing MiX Inc.7354東証スタンダードサービス業FY ending Dec 2025, consolidated, IFRS

Direct Marketing MiX revenue and profit

Out of every ¥100 of sales, about ¥9 is left as operating profit. Revenue changed +8.3% from the prior year, operating profit +48.7%.

Five-year trend

Revenue¥22.7B
FY ending Dec 2021: ¥30.3B¥30.3BFY ending Dec 2022: ¥34.7B¥34.7BFY ending Dec 2023: ¥26.9B¥26.9BFY ending Dec 2024: ¥21B¥21BFY ending Dec 2025: ¥22.7B¥22.7BFY21FY22FY23FY24FY25
Operating income¥2.13B
FY ending Dec 2021: ¥4.78B¥4.78BFY ending Dec 2022: ¥5.77B¥5.77BFY ending Dec 2023: ¥1.22B¥1.22BFY ending Dec 2024: ¥1.43B¥1.43BFY ending Dec 2025: ¥2.13B¥2.13BFY21FY22FY23FY24FY25
Operating margin9.4%
FY ending Dec 2021: 15.8%15.8%FY ending Dec 2022: 16.6%16.6%FY ending Dec 2023: 4.5%4.5%FY ending Dec 2024: 6.8%6.8%FY ending Dec 2025: 9.4%9.4%FY21FY22FY23FY24FY25

What drives ROE

Net margin × asset turnover = ROA; ROA × financial leverage = ROE

Net margin5.9%
Asset turnover0.87×
ROA5.1%
ROA5.1%
Financial leverage1.83×
ROE9.4%

Denominators: average assets and average equity. Derived from reported values; ROE is shown only for positive profit and equity.

Net margin5.9%
2021: 10.6%10.6%2022: 11.0%11.0%2023: 1.2%1.2%2024: 4.0%4.0%2025: 5.9%5.9%2122232425
Asset turnover0.87×
2021: 1.13×1.13×2022: 1.21×1.21×2023: 0.95×0.95×2024: 0.82×0.82×2025: 0.87×0.87×2122232425
ROA5.1%
2021: 12.0%12.0%2022: 13.3%13.3%2023: 1.1%1.1%2024: 3.3%3.3%2025: 5.1%5.1%2122232425
Financial leverage1.83×
2021: 2.31×2.31×2022: 2.11×2.11×2023: 1.98×1.98×2024: 1.91×1.91×2025: 1.83×1.83×2122232425
ROE9.4%
2021: 27.7%27.7%2022: 28.0%28.0%2023: 2.2%2.2%2024: 6.2%6.2%2025: 9.4%9.4%2122232425
PeriodNet marginAsset turnoverROAFinancial leverageROE
202110.6%1.13×12.0%2.31×27.7%
202211.0%1.21×13.3%2.11×28.0%
20231.2%0.95×1.1%1.98×2.2%
20244.0%0.82×3.3%1.91×6.2%
20255.9%0.87×5.1%1.83×9.4%

Financial leverage can raise ROE; a higher value alone does not describe a company's overall condition.

Asset intensity and goodwill

Annual trends in tangible-asset ratios and goodwill balance.

PPE ÷ revenue5.0%
2020: 3.7%3.7%2021: 5.5%5.5%2022: 5.0%5.0%2023: 6.1%6.1%2024: 5.2%5.2%2025: 5.0%5.0%202122232425
PPE ÷ total assets4.2%
2020: 3.9%3.9%2021: 6.2%6.2%2022: 5.7%5.7%2023: 6.2%6.2%2024: 4.4%4.4%2025: 4.2%4.2%202122232425
Goodwill ÷ parent equity87.8%
2020: 137.3%137.3%2021: 94.7%94.7%2022: 70.5%70.5%2023: 87.0%87.0%2024: 82.8%82.8%2025: 87.8%87.8%202122232425
Goodwill balance¥13.1B
2020: ¥11B¥11B2021: ¥11B¥11B2022: ¥11B¥11B2023: ¥11.4B¥11.4B2024: ¥11.4B¥11.4B2025: ¥13.1B¥13.1B202122232425

Ratios are derived from reported values. Goodwill is shown only when separately reported; it is not inferred from combined intangible assets. Definition

Income statement (JPY millions)

ItemFY ending Dec 2021FY ending Dec 2022FY ending Dec 2023FY ending Dec 2024FY ending Dec 2025
Revenue30,28634,67426,85120,95222,694
Cost of revenue—————
Gross profit—————
SG&A—————
Operating income4,7805,7711,2201,4342,133
Pretax income4,6425,7311,1801,3912,073
Income tax1,4261,928870557729
Net income attributable to owners3,2173,8033108341,345
Operating margin15.8%16.6%4.5%6.8%9.4%

Balance sheet (reported items)

Year-end figures from filings. Unreported items are omitted. Interest-bearing debt excludes lease liabilities.

Assets

Cash 20%
4%
Intangibles and goodwill 48%
Other assets 28%

Funding

Other liabilities 46%
Equity 54%

Each bar totals 100% of assets; other is the residual.

ItemFY ending Dec 2021FY ending Dec 2022FY ending Dec 2023FY ending Dec 2024FY ending Dec 2025
Cash and equivalents¥5.07B¥7.61B¥4.46B¥5.17B¥5.52B
Total assets¥26.8B¥30.5B¥26.2B¥25B¥27.4B
Net assets¥11.6B¥15.6B¥13.1B¥13.8B¥14.9B
Share capital¥1.87B¥2.1B¥2.18B¥2.23B¥2.24B
Property, plant and equipment¥1.67B¥1.74B¥1.63B¥1.1B¥1.14B
Goodwill¥11B¥11B¥11.4B¥11.4B¥13.1B
Current assets¥9.7B¥13.1B¥8.38B¥8.3B¥9.21B
Total liabilities¥15.2B¥14.9B¥13.1B¥11.2B¥12.5B
Equity attributable to owners of parent¥11.6B¥15.6B¥13.1B¥13.8B¥14.9B
Retained earnings¥7.82B¥11.4B¥10.9B¥11.6B¥12.7B
Treasury stock-¥463K-¥536K-¥2B-¥1.96B-¥1.96B

Sources

Show source documents (6)
  • EDINET (FSA Japan)

    有価証券報告書-第9期(2025/01/01-2025/12/31)

    ID S100XUHI2026-03-26Open
  • EDINET (FSA Japan)

    有価証券報告書-第8期(2024/01/01-2024/12/31)

    ID S100VJAQ2025-03-31Open
  • EDINET (FSA Japan)

    有価証券報告書-第7期(2023/01/01-2023/12/31)

    ID S100T45Y2024-03-25Open
  • EDINET (FSA Japan)

    有価証券報告書-第6期(2022/01/01-2022/12/31)

    ID S100QGFY2023-03-27Open
  • EDINET (FSA Japan)

    有価証券報告書-第5期(令和3年1月1日-令和3年12月31日)

    ID S100NRB02022-03-28Open
  • EDINET (FSA Japan)

    有価証券報告書-第4期(令和2年1月1日-令和2年12月31日)

    ID S100L1722021-03-26Open

Extracted from XBRL: 39 / Derived from other figures: 1

Spotted an error? Report it (corrections keep the original record)

Analyze this page with AI

Markdown with figures, units, periods and sources, ready to paste into ChatGPT or Claude.