Industry map/Automotive & Machinery
Motorcycles industry map
Who earns the money in Motorcycles, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 5 companies · ¥7.6T
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥7.6T
- Companies
- 5
- Avg. salary（parent only）
- ¥8.3M
- Industry weather
- Sunny
YoY +6.9%
Avg. age 41.7
Operating income +1.7%
Honda Motor[7267]
Motorcycle business
- Revenue
- ¥4.02T▲10.8%
- Operating income
- ¥731.9B▲10.3%
Margin 18.2%
Whole company: Revenue ¥21.8T · Net income -¥423.9B
Avg. salary ¥9.3M · 43.9（parent only）
Yamaha Motor[7272]
Landmobility + 2 more
- Revenue
- ¥2.29T▼1.5%
- Operating income
- ¥122.5B▼29.7%
Margin 5.3%
Whole company: Revenue ¥2.53T · Net income ¥16.1B
Avg. salary ¥8.3M · 42.7（parent only）
Kawasaki Heavy Industries[7012]
Powersports and Engine
- Revenue
- ¥682.8B▲12.1%
- Operating income
- —
Whole company: Revenue ¥2.31T · Net income ¥108.2B
Avg. salary ¥9.1M · 41.7（parent only）
suzuki motor[7269]
Motorcycle business + 1 more
- Revenue
- ¥573.9B▲13.0%
- Operating income
- ¥71.4B▼0.0%
Margin 12.4%
Whole company: Revenue ¥6.29T · Net income ¥439.3B
Avg. salary ¥8.3M · 41.0（parent only）
Shoei[7839]
- Revenue
- ¥32.4B▼9.6%
- Operating income
- ¥8.9B▼13.9%
Margin 27.5%
Avg. salary ¥5.5M · 36.9（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Industry takeaways
AI summary (figures come from filings)
- Honda's motorcycle business is by far the biggest, with ¥4.02T in revenue and 53% of the listed total. Yamaha Motor's Landmobility segment follows at ¥1.62T (21%), then Kawasaki's Powersports and Engine segment at ¥682.8B (9%).
- Honda also earns the most per sale among the big players, with an 18.2% operating margin against 6.7% at Yamaha's Landmobility. Smaller niche businesses do even better: helmet maker SHOEI posts 27.5% and Suzuki's marine business 22.3%.
- Growth was strongest at Suzuki's motorcycle business (+14.2%), Kawasaki (+12.1%) and Honda (+10.8%). Yamaha lagged: Landmobility was nearly flat at +0.3%, and its outdoor land vehicle segment shrank -17.3% with a -26.8% margin.
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | Honda MotorMotorcycle business | ¥4.02T | 52.9% | 18.2% | +16.4% | ¥523.2B |
| 2 | Yamaha MotorLandmobility + 2 more | ¥2.29T | 30.2% | 5.3% | — | ¥25.3B |
| 3 | Kawasaki Heavy IndustriesPowersports and Engine | ¥682.8B | 9.0% | — | +11.1% | ¥22.3B |
| 4 | suzuki motorMotorcycle business + 1 more | ¥573.9B | 7.6% | 12.4% | — | ¥340.1B |
| 5 | Shoei | ¥32.4B | 0.4% | 27.5% | +8.0% | ¥8.38B |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Other
- Operating profit
- Shoei541927
- suzuki motor741610
- Kawasaki Heavy Industries8014
- Yamaha Motor6927
- Honda Motor84117loss ¥2
Ownership links
From the major-shareholder section of annual securities reports.
- トヨタ自動車株式会社Outside
- Stakesuzuki motor5.0%
- 明和産業株式会社Outside
- StakeShoei3.0%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
All companies in Motorcycles (by revenue)
All 5 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Honda Motor¥4.02T · 18.2%
- Yamaha Motor¥2.29T · 5.3%
- Kawasaki Heavy Industries¥682.8B
- suzuki motor¥573.9B · 12.4%
- Shoei¥32.4B · 27.5%
Revenue · Op. margin
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