Industry map/Finance & Business Services
PR & IR Services industry map
Who earns the money in PR & IR Services, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 16 companies · ¥180.9B
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥180.9B
- Companies
- 16
- Avg. salary（parent only）
- ¥6.6M
- Industry weather
- Sunny
YoY +9.6%
Avg. age 37.8
Operating income +41.5%
Vector[6058]
Public relations and Advertising business + 1 more
- Revenue
- ¥44.2B▲9.8%
- Operating income
- ¥8.52B▲54.5%
Margin 19.3%
Whole company: Revenue ¥63.8B · Net income ¥5.11B
Avg. salary ¥6.6M · 35.4（parent only）
PR Times[3922]
Press release distribution business
- Revenue
- ¥8.59B▲17.3%
- Operating income
- ¥3.44B▲83.3%
Margin 40.0%
Whole company: Revenue ¥9.55B · Net income ¥2.4B
Avg. salary ¥6.6M · 30.8（parent only）
- Vector owns 52.5%
Pronexus[7893]
- Revenue
- ¥32.8B▲5.9%
- Operating income
- ¥2.91B▲1291.3%
Margin 8.9%
Avg. salary ¥7.4M · 43.5（parent only）
Takara & Company[7921]
Disclosure-related business
- Revenue
- ¥21.8B▲3.3%
- Operating income
- ¥3.36B▼0.2%
Margin 15.4%
Whole company: Revenue ¥29.7B · Net income ¥4.08B
Avg. salary ¥8.9M · 44.2（parent only）
Link and Motivation[2170]
Organizational development division
- Revenue
- ¥16.5B▲13.8%
- Operating income
- —
Whole company: Revenue ¥41.5B · Net income ¥1.62B
Avg. salary ¥7M · 32.5（parent only）
Sunny Side UP Group[2180]
brand communication segment
- Revenue
- ¥16.2B▲12.3%
- Operating income
- ¥2.73B▲7.7%
Margin 16.8%
Whole company: Revenue ¥19.6B · Net income ¥948.8M
Avg. salary ¥6.6M · 40.6（parent only）
PRAP Japan[2449]
Communication service business + 1 more
- Revenue
- ¥6.6B▲6.3%
- Operating income
- ¥734.5M▲25.5%
Margin 11.1%
Whole company: Revenue ¥7.39B · Net income ¥476.2M
Avg. salary ¥6.6M · 36.3（parent only）
Kyodo Public Relations[2436]
Pr service
- Revenue
- ¥6.18B▲13.6%
- Operating income
- ¥1.14B▲20.3%
Margin 18.4%
Whole company: Revenue ¥8.55B · Net income ¥863.2M
Avg. salary ¥6.4M · 39.3（parent only）
IR Japan Holdings[6035]
- Revenue
- ¥6.14B▲6.2%
- Operating income
- ¥1.28B▲27.7%
Margin 20.9%
Avg. salary ¥13.4M · 47.4（parent only）
WILLs[4482]
Shareholder Management Platform Business
- Revenue
- ¥5.81B▲20.7%
- Operating income
- ¥1.38B▲23.1%
Margin 23.7%
Whole company: Revenue ¥6.05B · Net income ¥839.1M
Avg. salary ¥6.3M · 39.7（parent only）
Material Group[156A]
Public relations consulting + 1 more
- Revenue
- ¥5.59B▲17.0%
- Operating income
- ¥1.21B▲14.2%
Margin 21.6%
Whole company: Revenue ¥6.29B · Net income ¥468.9M
Avg. salary ¥6.4M · 34.9（parent only）
Geniee[6562]
Digital PR
- Revenue
- ¥3.51B▲63.4%
- Operating income
- ¥540.4M▲25.2%
Margin 15.4%
Whole company: Revenue ¥13.4B · Net income ¥866.3M
Avg. salary ¥6.8M · 32.9（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Ifis Japan · Enjin · Fisco · Ishin
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | VectorPublic relations and Advertising business + 1 more | ¥44.2B | 24.4% | 19.3% | +9.7% | ¥9.27B |
| 2 | Pronexus | ¥32.8B | 18.1% | 8.8% | +5.9% | ¥834M |
| 3 | Takara & CompanyDisclosure-related business | ¥21.8B | 12.0% | 15.4% | +3.5% | ¥3.41B |
| 4 | Link and MotivationOrganizational development division | ¥16.5B | 9.1% | — | +12.1% | ¥4.59B |
| 5 | Sunny Side UP Groupbrand communication segment | ¥16.2B | 9.0% | 16.8% | — | ¥2.05B |
| 6 | PR TimesPress release distribution business | ¥8.59B | 4.7% | 40.0% | — | ¥3.38B |
| 7 | PRAP JapanCommunication service business + 1 more | ¥6.6B | 3.7% | 11.1% | +6.7% | ¥488.6M |
| 8▲1 | Kyodo Public RelationsPr service | ¥6.18B | 3.4% | 18.4% | — | ¥804.3M |
| 9▼1 | IR Japan Holdings | ¥6.14B | 3.4% | 20.9% | -7.5% | ¥1.23B |
| 10 | WILLsShareholder Management Platform Business | ¥5.81B | 3.2% | 23.7% | +22.0% | — |
| 11 | Material GroupPublic relations consulting + 1 more | ¥5.59B | 3.1% | 21.6% | +14.7% | ¥649.3M |
| 12▲2 | GenieeDigital PR | ¥3.51B | 1.9% | 15.4% | — | ¥374.5M |
| 13▼1 | Ifis JapanDocument Solution Business Group + 1 more | ¥3.21B | 1.8% | 15.0% | -0.1% | ¥425.3M |
| 14▼1 | EnjinPR Consulting Services | ¥2.55B | 1.4% | 30.8% | — | ¥642M |
| 15 | FiscoInformation Service | ¥788.1M | 0.4% | 36.1% | — | ¥32.3M |
| 16 | IshinMedia PR business | ¥369.3M | 0.2% | 62.2% | -2.3% | -¥127M |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Other
- Operating profit
- PR Times164638
- Enjin205129
- WILLs532522
- IR Japan Holdings215821
- Kyodo Public Relations562915
- Vector335314
- Takara & Company572914
- Material Group394813
- Geniee276212
- Ifis Japan592912
- Link and Motivation464110
- PRAP Japan622810
- Pronexus63289
- Sunny Side UP Group77158
- Ishin2770
- Fisco4158
Ownership links
From the major-shareholder section of annual securities reports.
- VectorIn industry
- SubsidiaryPR Times52.5%
- 株式会社ＣＡＩＣＡ ＤＩＧＩＴＡＬOutside
- StakeFisco8.5%
- EnjinIn industry
- StakeIshin3.1%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
All companies in PR & IR Services (by revenue)
All 16 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Vector¥44.2B · 19.3%
- Pronexus¥32.8B · 8.8%
- Takara & Company¥22.9B · 16.6%
- Link and Motivation¥16.5B
- Sunny Side UP Group¥16.2B · 16.8%
- PR Times¥8.59B · 40.0%
- PRAP Japan¥6.6B · 11.1%
- Kyodo Public Relations¥6.18B · 18.4%
- IR Japan Holdings¥6.14B · 20.9%
- WILLs¥5.81B · 23.7%
- Material Group¥5.59B · 21.6%
- Geniee¥3.51B · 15.4%
- Ifis Japan¥3.21B · 15.0%
- Enjin¥2.15B · 19.9%
- Fisco¥788.1M · 36.1%
- Ishin¥369.3M · 62.2%
Revenue · Op. margin
Related industries
- Major Banks
- Regional Banks
- Online & Retail-Affiliated Banks
- Securities & Asset Management
- Life Insurance
- Non-life Insurance
- Credit Cards & Consumer Credit
- Cashless Payments
- Consumer Finance
- Leasing
- Crypto & Blockchain
- Investment Funds
- Venture Capital
- Consulting
- HR & Staffing
- Business Process Outsourcing
- M&A Advisory
Analyze this page with AI
Markdown with figures, units, periods and sources, ready to paste into ChatGPT or Claude.