Industry map/Entertainment, Media & Leisure
Pachinko industry map
Who earns the money in Pachinko, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 18 companies · ¥839.2B
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥839.2B
- Companies
- 18
- Avg. salary（parent only）
- ¥8.1M
- Industry weather
- Cloudy
YoY +2.1%
Avg. age 43.8
Operating income -14.7%
Sankyo[6417]
Pachinko machines business + 2 more
- Revenue
- ¥178.8B▼6.6%
- Operating income
- ¥69.4B▼14.3%
Margin 38.8%
Whole company: Revenue ¥179.2B · Net income ¥46.8B
Avg. salary ¥9.3M · 44.4（parent only）
Mars Group Holdings[6419]
Amusement-related business
- Revenue
- ¥23.5B▼29.9%
- Operating income
- ¥8.49B▼28.9%
Margin 36.1%
Whole company: Revenue ¥32.3B · Net income ¥6.64B
Avg. salary ¥9.4M · 48.2（parent only）
- Sankyo owns 2.1%
Tsuburaya Fields Holdings[2767]
Amusement equipment business
- Revenue
- ¥158.9B▲29.3%
- Operating income
- ¥19.9B▲30.1%
Margin 12.5%
Whole company: Revenue ¥174.1B · Net income ¥13.1B
Avg. salary ¥7.8M · 43.4（parent only）
Daikoku Denki[6430]
Information system + 1 more
- Revenue
- ¥52.1B▼7.8%
- Operating income
- ¥12.3B▼16.5%
Margin 23.6%
Whole company: Revenue ¥54.3B · Net income ¥5.75B
Avg. salary ¥9.4M · 46.1（parent only）
- Tsuburaya Fields Holdings owns 13.4%
Sega Sammy Holdings[6460]
Pachislot and pachinko machines + 1 more
- Revenue
- ¥157.4B▲53.5%
- Operating income
- ¥32.5B▲40.1%
Margin 20.6%
Whole company: Revenue ¥487.5B · Net income -¥5.76B
Avg. salary ¥8.8M · 43.1（parent only）
Universal Entertainment[6425]
Amusement Equipments Business
- Revenue
- ¥56.7B▲30.4%
- Operating income
- ¥10.7B▲45.8%
Margin 18.8%
Whole company: Revenue ¥122.8B · Net income -¥231.4B
Avg. salary ¥7.4M · 45.0（parent only）
Konami Group[9766]
Gaming and Systems
- Revenue
- ¥43.1B▲1.0%
- Operating income
- ¥3.65B▼50.4%
Margin 8.5%
Whole company: Revenue ¥493.7B · Net income ¥100B
Avg. salary ¥8.5M · 35.5（parent only）
Heiwa[6412]
Pachinko and Pachislot Machine Business
- Revenue
- ¥27.5B▼39.6%
- Operating income
- ¥712M▼94.0%
Margin 2.6%
Whole company: Revenue ¥258.1B · Net income ¥11.7B
Avg. salary ¥6.6M · 45.1（parent only）
Gamecard Holdings[6249]
- Revenue
- ¥25.4B▼33.1%
- Operating income
- ¥4.53B▼49.7%
Margin 17.9%
Avg. salary ¥7.6M · 53.0（parent only）
- Mamiya-Op owns 9.4%
- Heiwa owns 4.4%
- Fujishoji owns 4.4%
Fujishoji[6257]
- Revenue
- ¥23.5B▼32.0%
- Operating income
- -¥3.9BTurned to loss
Margin -16.6%
Avg. salary ¥6.5M · 43.1（parent only）
- Suncorporation owns 4.4%
Glory[6457]
Amusement market
- Revenue
- ¥21.1B▼23.2%
- Operating income
- ¥5.12B▼33.7%
Margin 24.3%
Whole company: Revenue ¥339.6B · Net income ¥15.4B
Avg. salary ¥8.4M · 42.8（parent only）
Capcom[9697]
Amusement equipments
- Revenue
- ¥17.8B▲13.9%
- Operating income
- ¥10B▲49.7%
Margin 56.4%
Whole company: Revenue ¥195.4B · Net income ¥54.6B
Avg. salary ¥9.9M · 38.1（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Mamiya-Op · Axell · Oizumi · Suncorporation · Koei Tecmo Holdings · Japan Cash Machine
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | SankyoPachinko machines business + 2 more | ¥178.8B | 21.3% | 38.8% | +20.5% | ¥34.9B |
| 2 | Tsuburaya Fields HoldingsAmusement equipment business | ¥158.9B | 18.9% | 12.5% | — | ¥5.35B |
| 3 | Sega Sammy HoldingsPachislot and pachinko machines + 1 more | ¥157.4B | 18.8% | 20.6% | +20.0% | ¥12.7B |
| 4▲2 | Universal EntertainmentAmusement Equipments Business | ¥56.7B | 6.8% | 18.8% | +1.1% | ¥1.8B |
| 5▼1 | Daikoku DenkiInformation system + 1 more | ¥52.1B | 6.2% | 23.6% | +29.3% | ¥3.55B |
| 6▲1 | Konami GroupGaming and Systems | ¥43.1B | 5.1% | 8.5% | +13.9% | — |
| 7▼2 | HeiwaPachinko and Pachislot Machine Business | ¥27.5B | 3.3% | 2.6% | -6.7% | ¥9.7B |
| 8 | Gamecard Holdings | ¥25.4B | 3.0% | 17.9% | +22.0% | ¥2.67B |
| 9 | Fujishoji | ¥23.5B | 2.8% | -16.6% | -5.6% | -¥6.28B |
| 10 | Mars Group HoldingsAmusement-related business | ¥23.5B | 2.8% | 36.1% | +27.1% | ¥5.57B |
| 11 | GloryAmusement market | ¥21.1B | 2.5% | 24.3% | — | ¥34.4B |
| 12▲1 | CapcomAmusement equipments | ¥17.8B | 2.1% | 56.4% | +32.6% | ¥17.1B |
| 13▼1 | Mamiya-OpElectronic enterprise | ¥16B | 1.9% | 12.4% | +29.5% | -¥4.17B |
| 14 | AxellLSI Business for Japanese Entertainment Machines | ¥13.8B | 1.6% | 18.6% | — | ¥137M |
| 15 | OizumiAmusement | ¥10.2B | 1.2% | 1.0% | — | -¥1.87B |
| 16▲1 | SuncorporationEntertainment related business | ¥5.46B | 0.7% | 11.9% | -0.8% | ¥1.37B |
| 17▲1 | Koei Tecmo HoldingsAmusement | ¥4.78B | 0.6% | 16.8% | +14.3% | ¥8.95B |
| 18▼2 | Japan Cash MachineEquipment for amusement industry | ¥3.28B | 0.4% | -20.3% | -3.3% | ¥4.93B |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Other
- Operating profit
- Koei Tecmo Holdings352342
- Capcom441838
- Sankyo422335
- Konami Group512027
- Mars Group Holdings472627
- Daikoku Denki542818
- Gamecard Holdings572518
- Heiwa671617
- Axell682111
- Tsuburaya Fields Holdings781210
- Sega Sammy Holdings563410
- Glory54379
- Mamiya-Op72199
- Japan Cash Machine59338
- Oizumi6631
- Suncorporation7228
- Universal Entertainment4261loss ¥3
- Fujishoji4968loss ¥17
Ownership links
From the major-shareholder section of annual securities reports.
- Tsuburaya Fields HoldingsIn industry
- StakeDaikoku Denki13.4%
- Mamiya-OpIn industry
- StakeGamecard Holdings9.4%
- SuncorporationIn industry
- StakeFujishojicross-held4.4%
- FujishojiIn industry
- StakeGamecard Holdings4.4%
- StakeSuncorporationcross-held3.4%
- HeiwaIn industry
- StakeGamecard Holdings4.4%
- 株式会社セルシスOutside
- StakeAxell4.3%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
- Sankyo vs Tsuburaya Fields Holdings
- Sankyo vs Sega Sammy Holdings
- Sankyo vs Universal Entertainment
- Tsuburaya Fields Holdings vs Sega Sammy Holdings
- Tsuburaya Fields Holdings vs Universal Entertainment
- Sega Sammy Holdings vs Universal Entertainment
- Sankyo vs Tsuburaya Fields Holdings vs Sega Sammy Holdings vs Universal Entertainment
All companies in Pachinko (by revenue)
All 18 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Sankyo¥178.8B · 38.8%
- Tsuburaya Fields Holdings¥158.9B · 12.5%
- Sega Sammy Holdings¥157.4B · 20.6%
- Universal Entertainment¥56.7B · 18.8%
- Daikoku Denki¥52.1B · 23.6%
- Konami Group¥43.1B · 8.5%
- Heiwa¥27.5B · 2.6%
- Gamecard Holdings¥25.4B · 17.9%
- Fujishoji¥23.5B · -16.6%
- Mars Group Holdings¥23.5B · 36.1%
- Glory¥21.1B · 24.3%
- Capcom¥17.8B · 56.4%
- Mamiya-Op¥16B · 12.4%
- Axell¥13.8B · 18.6%
- Oizumi¥10.2B · 1.0%
- Suncorporation¥5.46B · 11.9%
- Koei Tecmo Holdings¥4.78B · 16.8%
- Japan Cash Machine¥3.28B · -20.3%
Revenue · Op. margin
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