Industry map/Entertainment, Media & Leisure
Advertising industry map
Who earns the money in Advertising, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 146 companies · ¥2.57T
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥2.57T
- Companies
- 146
- Avg. salary（parent only）
- ¥6M
- Industry weather
- Sunny
YoY +6.3%
Avg. age 37.0
Operating income +1.6%
LY[4689]
Media business
- Revenue
- ¥729.3B▲0.6%
- Operating income
- ¥210.8B▼3.7%
Margin 28.9%
Whole company: Revenue ¥2.04T · Net income ¥193.7B
Avg. salary ¥9M · 39.0（parent only）
CyberAgent[4751]
Internet advertisement business
- Revenue
- ¥438.8B▲6.2%
- Operating income
- ¥17.6B▼14.0%
Margin 4.0%
Whole company: Revenue ¥874B · Net income ¥31.7B
Avg. salary ¥9.1M · 33.8（parent only）
transcosmos[9715]
Stand-alone service
- Revenue
- ¥254.3B▲4.7%
- Operating income
- ¥8.69B▲22.1%
Margin 3.4%
Whole company: Revenue ¥393.9B · Net income ¥13.1B
Avg. salary ¥5M · 37.0（parent only）
AnyMind Group[5027]
- Revenue
- ¥57.3B▲13.0%
- Operating income
- ¥1.8B▼29.7%
Margin 3.1%
Macbee Planet[7095]
LTV marketing business
- Revenue
- ¥50.7B▲29.4%
- Operating income
- ¥7.2B▲25.1%
Margin 14.2%
Whole company: Revenue ¥51.7B · Net income ¥3.44B
Avg. salary ¥7.5M · 33.1（parent only）
FreakOut Holdings[6094]
Advertising business + 1 more
- Revenue
- ¥49.8B▼3.4%
- Operating income
- ¥715.7M▼17.7%
Margin 1.4%
Whole company: Revenue ¥50.3B · Net income ¥275.5M
Avg. salary ¥7.5M · 35.6（parent only）
Appier Group[4180]
- Revenue
- ¥43.7B▲28.4%
- Operating income
- ¥2.98B▲50.2%
Margin 6.8%
CL Holdings[4286]
- Revenue
- ¥39B▲1.9%
- Operating income
- ¥1.4B▲359.9%
Margin 3.6%
Avg. salary ¥7.2M · 43.0（parent only）
Vector[6058]
Public relations and Advertising business
- Revenue
- ¥34.8B▲7.4%
- Operating income
- ¥4.9B▲34.7%
Margin 14.1%
Whole company: Revenue ¥63.8B · Net income ¥5.11B
Avg. salary ¥6.6M · 35.4（parent only）
GMO internet group[9449]
Online advertising and media
- Revenue
- ¥32.1B
- Operating income
- ¥2.79B
Margin 8.7%
Whole company: Revenue ¥285.3B · Net income ¥16.7B
Avg. salary ¥8.4M · 39.0（parent only）
Tohokushinsha Film[2329]
Advertising production
- Revenue
- ¥31.6B▲10.4%
- Operating income
- ¥4.06B▲34.9%
Margin 12.8%
Whole company: Revenue ¥47.7B · Net income ¥6.96B
Avg. salary ¥6M · 39.5（parent only）
Septeni Holdings[4293]
Marketing Communication Segment + 1 more
- Revenue
- ¥28B▲10.0%
- Operating income
- ¥6.87B▲17.0%
Margin 24.5%
Whole company: Revenue ¥30.3B · Net income ¥3.49B
Avg. salary ¥6.6M · 34.9（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Ceres · DMS · Nojima · Members · DM Solutions · Tokyo Metro · Hakuten · ValueCommerce · FreeBit · Kayac · Japan Data Science Consortium · itsumo. · TOW · Bleach · Piala · MicroAd · MIC · Cross Marketing Group · GMO Internet · SMN · Chuco · f-code · Hyojito · Kyoritsu · Adways · J Frontier · istyle · Shift · Aoyama Trading · Trenders · Gendai Agency · FAN Communications · GMO Product Platform · GREE Holdings · Scinex · ITmedia · CyberBuzz · KeyHolder · GMO TECH Holdings · GMO Media …+94
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | LYMedia business | ¥729.3B | 28.4% | 28.9% | +3.5% | — |
| 2 | CyberAgentInternet advertisement business | ¥438.8B | 17.1% | 4.0% | +9.8% | — |
| 3 | transcosmosStand-alone service | ¥254.3B | 9.9% | 3.4% | +1.7% | ¥16.3B |
| 4▲1 | AnyMind Group | ¥57.3B | 2.2% | 3.1% | +31.4% | -¥699M |
| 5▲1 | Macbee PlanetLTV marketing business | ¥50.7B | 2.0% | 14.2% | — | -¥371M |
| 6▼2 | FreakOut HoldingsAdvertising business + 1 more | ¥49.8B | 1.9% | 1.4% | — | -¥636M |
| 7▲1 | Appier Group | ¥43.7B | 1.7% | 6.8% | +36.3% | -¥1.78B |
| 8▼1 | CL Holdings | ¥39B | 1.5% | 3.6% | +5.1% | ¥297.8M |
| 9 | VectorPublic relations and Advertising business | ¥34.8B | 1.4% | 14.1% | +7.8% | ¥9.27B |
| 10new | GMO internet groupOnline advertising and media | ¥32.1B | 1.2% | 8.7% | — | ¥43.5B |
| 11 | Tohokushinsha FilmAdvertising production | ¥31.6B | 1.2% | 12.8% | +8.3% | ¥981M |
| 12▲1 | Septeni HoldingsMarketing Communication Segment + 1 more | ¥28B | 1.1% | 24.6% | — | ¥2.9B |
| 13▼1 | CeresMobile Service Business | ¥28B | 1.1% | 17.5% | +6.3% | ¥1.18B |
| 14 | DMSDirect mail + 1 more | ¥25.5B | 1.0% | 7.9% | — | ¥1.53B |
| 15▲12 | NojimaMedia business | ¥24.8B | 1.0% | 6.4% | — | ¥42.8B |
| 16 | Members | ¥24.4B | 1.0% | 6.6% | — | ¥1.55B |
| 17 | DM SolutionsDirect-mail business + 1 more | ¥24.2B | 0.9% | 6.9% | +11.7% | ¥658.2M |
| 18▼3 | Tokyo MetroConsumer and corporate services | ¥23.6B | 0.9% | 36.1% | — | ¥42B |
| 19▼1 | Hakuten | ¥23.3B | 0.9% | 11.1% | +18.7% | ¥2.65B |
| 20▼10 | ValueCommerceMarketing solutin business + 1 more | ¥22.9B | 0.9% | 17.1% | -9.2% | ¥1.56B |
| 21▼2 | FreeBitEnterprise/Creator 5G DX Support Business | ¥20.4B | 0.8% | 4.7% | +7.2% | ¥4.01B |
| 22▼1 | Kayac | ¥20.1B | 0.8% | 5.3% | +12.4% | ¥352.6M |
| 23▼1 | Japan Data Science Consortiummarketing business | ¥19.9B | 0.8% | 0.2% | — | ¥883.4M |
| 24▼1 | itsumo. | ¥17.9B | 0.7% | 1.5% | +11.3% | -¥1.72B |
| 25▼5 | TOW | ¥17.8B | 0.7% | 12.1% | +9.9% | ¥632.9M |
| 26new | BleachSharing-type integrated marketing business | ¥17.1B | 0.7% | 2.6% | — | ¥220.2M |
| 27▼2 | Piala | ¥15.7B | 0.6% | 0.3% | +7.7% | ¥266.8M |
| 28▼4 | MicroAd | ¥15.7B | 0.6% | 3.9% | +7.6% | ¥509.2M |
| 29▼3 | MIC | ¥15.1B | 0.6% | 11.2% | +22.1% | -¥752.7M |
| 30▲1 | Cross Marketing GroupDigital Marketing | ¥12.5B | 0.5% | 7.2% | +30.2% | ¥1.71B |
| 31new | GMO InternetOnline advertising and media | ¥12.5B | 0.5% | 1.6% | — | ¥11.7B |
| 32▼4 | SMN | ¥12.3B | 0.5% | 4.5% | -2.0% | ¥737M |
| 33▼4 | Chuco | ¥12.2B | 0.5% | 3.2% | +14.5% | ¥393.2M |
| 34▲20 | f-code | ¥11.9B | 0.5% | 19.4% | +123.3% | ¥1.08B |
| 35▼3 | HyojitoNAVITA Business + 2 more | ¥10.8B | 0.4% | 13.4% | — | ¥652.6M |
| 36▼3 | KyoritsuInformation and digital business | ¥10.8B | 0.4% | 5.7% | — | ¥409.9M |
| 37▼7 | AdwaysAgency segment + 1 more | ¥10.8B | 0.4% | 17.1% | +5.6% | -¥554.5M |
| 38▲6 | J FrontierHealthcare marketing business | ¥9.69B | 0.4% | 1.3% | — | ¥447.2M |
| 39▼5 | istyleMarketing Solution business | ¥9.65B | 0.4% | 29.2% | — | ¥572M |
| 40▼1 | ShiftOther Proximate Services | ¥9.26B | 0.4% | 7.9% | — | ¥14.2B |
| 41▼6 | Aoyama TradingPrinting and media business | ¥8.24B | 0.3% | 0.6% | -3.3% | ¥4.54B |
| 42▲4 | TrendersMarketing Business + 1 more | ¥8.15B | 0.3% | 8.6% | +5.8% | ¥2.25B |
| 43▼6 | Gendai AgencyAdvertising Business | ¥7.43B | 0.3% | 12.2% | +0.3% | ¥618M |
| 44▼3 | FAN CommunicationsCost Per Action Solution Business + 1 more | ¥7.1B | 0.3% | 44.9% | -23.7% | ¥1.92B |
| 45▲11 | GMO Product Platform | ¥6.82B | 0.3% | 5.0% | +13.7% | ¥960.8M |
| 46▼3 | GREE HoldingsDX business | ¥6.73B | 0.3% | 13.7% | — | ¥668M |
| 47▼9 | ScinexInformation media business | ¥6.69B | 0.3% | 15.4% | — | ¥155.4M |
| 48▼6 | ITmediaBtoB Media.segments | ¥6.62B | 0.3% | 18.3% | — | ¥1.13B |
| 49▼9 | CyberBuzzSocial media marketing business | ¥6.61B | 0.3% | 18.0% | +20.3% | ¥266.9M |
| 50▼14 | KeyHolderAdvertising Agency Business | ¥6.55B | 0.3% | -0.4% | +36.3% | ¥3B |
Showing the top 50. See all 146 in the list below
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- Operating costs
- SG&A
- Other
- Operating profit
- GMO internet group403821
- Tokyo Metro7921
- LY266017
- Vector335314
- Septeni Holdings246214
- TOW8212
- Hakuten682111
- FreeBit711811
- Macbee Planet82810
- CyberAgent70228
- Ceres56368
- ValueCommerce70228
- Appier Group937
- Tohokushinsha Film7321
- Nojima7222
- Members7420
- DMS90
- Kayac4649
- transcosmos8115
- CL Holdings6729
- DM Solutions8412
- AnyMind Group6235
- Japan Data Science Consortium908
- itsumo.6236
- FreakOut Holdings7228
Showing the 25 largest companies by revenue.
Ownership links
From the major-shareholder section of annual securities reports.
- GMO internet groupIn industry
- SubsidiaryGMO Internet90.6%
- SubsidiaryGMO Product Platform70.4%
- SubsidiaryGMO Media62.9%
- SubsidiaryGMO TECH Holdings51.7%
- AffiliateGMO Payment Gateway40.7%
- NEXYZ.GroupIn industry
- SubsidiaryBrangista53.0%
- GenieeIn industry
- AffiliateSocialwire49.0%
- StakePiala3.4%
- CyberAgentIn industry
- スターツコーポレーション株式会社Outside
- AffiliateStarts Publishing48.6%
- ソフトバンク株式会社Outside
- AffiliateeMnet Japan.40.9%
- StakeJapan Data Science Consortium10.1%
- StakeFreeBit7.3%
- StakeOPEN Group4.1%
- FreakOut HoldingsIn industry
- AffiliateIntimate Merger40.1%
- AffiliateDigitalift33.5%
- istyleIn industry
- AffiliateTrenders31.6%
- Ｊトラスト株式会社Outside
- AffiliateKeyHolder30.1%
- ライフネット生命保険株式会社Outside
- AffiliateAdvance Create29.1%
- SBIホールディングス株式会社Outside
- AffiliateAdvance Create28.7%
- 株式会社プラネットOutside
- AffiliateTrue Data24.3%
- 株式会社あさひOutside
- Affiliatei-mobile21.4%
- CeresIn industry
- 株式会社チェンジホールディングスOutside
- StakeHope18.8%
- 伊藤忠商事株式会社Outside
- StakeFreakOut Holdings16.3%
- StakeAdways10.2%
- アルプスアルパイン(株)Outside
- StakeFreeBit16.1%
- ㈱バルカーOutside
- StakeRidge-i10.7%
- ＹＫＴ株式会社Outside
- StakeHyojito10.6%
- MicroAdIn industry
- Stakelogly10.0%
- ソニーグループ株式会社Outside
- StakeAkatsuki9.7%
- 株式会社ＣＡＩＣＡ ＤＩＧＩＴＡＬOutside
- StakeFisco8.5%
- 株式会社コーエーテクモホールディングスOutside
- StakeAkatsuki7.8%
- 日本電気㈱Outside
- StakeCE Holdings7.2%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted. Showing up to 24 shareholder cards.
Compare the leaders side by side
All companies in Advertising (by revenue)
All 148 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- LY¥729.3B · 28.9%
- CyberAgent¥438.8B · 4.0%
- transcosmos¥254.3B · 3.4%
- AnyMind Group¥57.3B · 3.1%
- FreakOut Holdings¥49.8B · 1.4%
- Macbee Planet¥49.4B · 12.6%
- Appier Group¥43.7B · 6.8%
- CL Holdings¥39B · 3.6%
- Vector¥34.8B · 14.1%
- GMO internet group¥32.1B · 8.7%
- Tohokushinsha Film¥31.6B · 12.8%
- Septeni Holdings¥28B · 24.6%
- Ceres¥28B · 17.5%
- DMS¥25.5B · 7.9%
- Nojima¥24.8B · 6.4%
- Members¥24.4B · 6.6%
- DM Solutions¥24.2B · 6.9%
- Tokyo Metro¥23.6B · 36.1%
- Hakuten¥23.3B · 11.1%
- ValueCommerce¥22.9B · 17.1%
- FreeBit¥20.4B · 4.7%
- Kayac¥20.1B · 5.3%
- TOW¥18.7B · 10.8%
- Japan Data Science Consortium¥17.9B · -0.1%
- itsumo.¥17.9B · 1.5%
- Bleach¥17.1B · 2.6%
- Piala¥15.7B · 0.3%
- MicroAd¥15.7B · 3.9%
- MIC¥15.1B · 11.2%
- Cross Marketing Group¥12.5B · 7.2%
- GMO Internet¥12.5B · 1.6%
- SMN¥12.3B · 4.5%
- Chuco¥12.2B · 3.2%
- istyle¥12.1B · 29.1%
- f-code¥11.9B · 19.4%
- J Frontier¥11.6B · 2.1%
- Hyojito¥10.8B · 13.4%
- Kyoritsu¥10.8B · 5.7%
- Adways¥10.8B · 17.1%
- Shift¥9.26B · 7.9%
- Aoyama Trading¥8.24B · 0.6%
- Trenders¥8.15B · 8.6%
- Gendai Agency¥7.43B · 12.2%
- GREE Holdings¥7.3B · 13.3%
- FAN Communications¥7.1B · 44.9%
- GMO Product Platform¥6.82B · 5.0%
- Scinex¥6.69B · 15.4%
- ITmedia¥6.62B · 18.3%
- CyberBuzz¥6.61B · 18.0%
- KeyHolder¥6.55B · -0.4%
- GMO TECH Holdings¥6.47B · 10.2%
- GMO Media¥6.44B · 12.7%
- Alpha¥6.37B · 3.7%
- Nissen¥6.31B · 7.6%
- Ray¥6.18B · 7.7%
- Interspace¥5.84B · 5.3%
- Paycloud Holdings¥5.69B · 14.2%
- Orchestra Holdings¥5.69B · 32.6%
- IID¥5.57B · 7.9%
- Geniee¥5.42B · 45.5%
- Avix¥5.41B · 4.2%
- toridori¥5.37B · 13.2%
- NEXYZ.Group¥5.17B · 22.2%
- Hit¥5.16B · 27.8%
- Brangista¥5.11B · 26.4%
- Speee¥5.11B · 35.9%
- Branding Technology¥4.8B · 10.9%
- Aidma Marketing Communication¥4.76B · 5.6%
- Hotto Link¥4.74B · 4.7%
- Imura &¥4.55B · 6.2%
- Medix¥4.26B · 15.5%
- United¥4B · 3.3%
- eole¥3.99B · -3.3%
- Kaizen Platform¥3.91B · -2.4%
- Zenken¥3.71B · 25.6%
- Socialwire¥3.51B · 6.5%
- Digitalift¥3.49B · 5.4%
- Intimate Merger¥3.36B · 6.8%
- Starts Publishing¥3.34B · 7.0%
- Hope¥3.33B · 26.2%
- Feedforce Group¥3B · 42.6%
- Allied Architects¥2.99B · -6.3%
- Chiikishinbunsha¥2.97B · 16.2%
- Yrglm¥2.92B · 9.3%
- Value Creation¥2.78B · 4.6%
- CS-C¥2.73B · 1.8%
- PRAP Japan¥2.69B · 2.3%
- AViC¥2.68B · 27.0%
- ORO¥2.64B · 5.6%
- Lovable Marketing Group¥2.63B · 6.1%
- Rentracks¥2.42B
- Insight¥2.41B · 9.7%
- i-mobile¥2.41B · 6.4%
- Gaiax¥2.38B · 9.5%
- Kyodo Public Relations¥2.37B · 12.8%
- NEO Marketing¥2.31B · 0.5%
- Nyle¥2.27B · 20.2%
- INCLUSIVE Holdings¥2.21B · -8.3%
- All About¥2.15B · -0.6%
- Repriority¥1.95B · 16.0%
- True Data¥1.87B · 5.4%
- Cinc¥1.82B · 5.9%
- GMO Payment Gateway¥1.76B · 23.7%
- Geocode¥1.63B · 26.7%
- eMnet Japan.¥1.59B · 9.8%
- AI storm¥1.56B · 28.4%
- Ageha¥1.55B · -4.8%
- Glad Cube¥1.5B · 35.3%
- Fusion¥1.49B · 1.2%
- logly¥1.42B · -3.2%
- OPEN Group¥1.32B · 49.2%
- Ridge-i¥1.31B · 9.3%
- Seki¥1.31B · 3.4%
- Oricon¥1.3B · 6.0%
- GIG Works¥1.29B · -12.7%
- Karadanote¥1.27B · -2.7%
- Akatsuki¥1.14B · -21.1%
- Accrete¥1.08B · -1.6%
- Thecoo¥1.06B · -9.2%
- J Escom Holdings¥810.6M · -2.7%
- Ekitan&¥734.2M · 1.4%
- Kitano Construction¥725M · 3.0%
- Material Group¥697.6M · 24.4%
- SE Holdings and Incubations¥670M · -0.6%
- Ureru Net Advertising Group¥662M · -15.6%
- Axel Mark¥637M · -19.7%
- CE Holdings¥502.4M · -1.6%
- Fundely¥480.9M · 75.6%
- TWOSTONE&Sons¥454.1M · 10.7%
- Arbeit-Times¥404.4M · 2.9%
- Kobayashi Yoko¥366.7M · 7.7%
- Applied¥362M · 10.8%
- Nakanihon KOGYO¥344.6M · -10.4%
- Birdman¥315.1M · -12.9%
- Showcase¥308.1M · 19.5%
- UNIVA Oak Holdings¥306.7M · -6.2%
- Writeup¥295.6M · 17.8%
- AUN Consulting¥254.5M · -22.4%
- Cravia¥252M · -54.1%
- Azoom¥247.8M · 8.3%
- Advance Create¥246.1M · -15.7%
- WILLs¥240.7M · -31.4%
- Kitac¥181.1M
- Remixpoint¥154M · -9.7%
- AI Cross¥137.2M · 9.2%
- MarkLines¥136M · 76.2%
- Fisco¥51.3M · 12.8%
- Vixton¥1.9M · -1909.6%
Revenue · Op. margin
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