Industry map/Healthcare & Consumer Goods
Toiletries & Household Products industry map
Who earns the money in Toiletries & Household Products, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 18 companies · ¥4.47T
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥4.47T
- Companies
- 18
- Avg. salary（parent only）
- ¥7.3M
- Industry weather
- Cloudy
YoY +0.8%
Avg. age 41.8
Operating income -1.7%
Kao[4452]
Hygiene living care business + 2 more
- Revenue
- ¥1.02T▲1.3%
- Operating income
- ¥122.7B▲6.3%
Margin 12.0%
Whole company: Revenue ¥1.69T · Net income ¥120.1B
Avg. salary ¥8.7M · 40.6（parent only）
Oji Holdings[3861]
Household and Industrial Materials
- Revenue
- ¥874.1B▲3.2%
- Operating income
- ¥19.7B▲7.5%
Margin 2.3%
Whole company: Revenue ¥1.86T · Net income ¥55.6B
Avg. salary ¥8.5M · 44.5（parent only）
Unicharm[8113]
Personal care
- Revenue
- ¥774.4B▼6.3%
- Operating income
- ¥83.2B▼25.0%
Margin 10.7%
Whole company: Revenue ¥945.3B · Net income ¥65.2B
Avg. salary ¥8.8M · 40.7（parent only）
Nippon Paper Industries[3863]
Lifestyle
- Revenue
- ¥482B▲5.3%
- Operating income
- ¥7.17BBack to profit
Margin 1.5%
Whole company: Revenue ¥1.19T · Net income ¥11.7B
Avg. salary ¥6.9M · 43.0（parent only）
Lion[4912]
General-use consumable products business + 1 more
- Revenue
- ¥381.9B▲2.2%
- Operating income
- —
Whole company: Revenue ¥422.1B · Net income ¥27.6B
Avg. salary ¥7.1M · 44.0（parent only）
Daio Paper[3880]
Home and Personal Care
- Revenue
- ¥298.9B▲1.2%
- Operating income
- ¥8.08BBack to profit
Margin 2.7%
Whole company: Revenue ¥666.8B · Net income ¥8.89B
Avg. salary ¥6.4M · 44.2（parent only）
Kobayashi Pharmaceutical[4967]
Domestic Business + 1 more
- Revenue
- ¥165.1B▼0.0%
- Operating income
- ¥14.8B▼39.7%
Margin 9.0%
Whole company: Revenue ¥165.7B · Net income ¥3.66B
Avg. salary ¥7.6M · 41.2（parent only）
Earth[4985]
Household products business
- Revenue
- ¥145.3B▲5.6%
- Operating income
- ¥6.5B▲30.9%
Margin 4.5%
Whole company: Revenue ¥179.2B · Net income ¥5.24B
Avg. salary ¥7.7M · 42.3（parent only）
Fumakillalimited[4998]
Southeast Asia + 3 more
- Revenue
- ¥77.4B▲4.8%
- Operating income
- ¥1.58B▼28.9%
Margin 2.0%
Whole company: Revenue ¥77.4B · Net income ¥1.21B
Avg. salary ¥6.5M · 41.8（parent only）
- S.T. owns 10.5%
S.T.[4951]
- Revenue
- ¥48.5B▲0.8%
- Operating income
- ¥1.99B▲19.8%
Margin 4.1%
Avg. salary ¥8.1M · 42.0（parent only）
- Fumakillalimited owns 2.6%
LEC[7874]
- Revenue
- ¥68.3B▲3.0%
- Operating income
- ¥4.14B▲48.8%
Margin 6.1%
Avg. salary ¥5.7M · 38.6（parent only）
KOSE Holdings[4922]
Cosmetaries Business
- Revenue
- ¥64.5B▼0.3%
- Operating income
- ¥6.25B▼10.4%
Margin 9.7%
Whole company: Revenue ¥330.2B · Net income ¥15.1B
Avg. salary ¥7.5M · 40.5（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Okamoto Industries · Tokushu Tokai Paper · shoei · Nippon Fine Chemical · Sagami Rubber Industries · Taiko Pharmaceutical
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | KaoHygiene living care business + 2 more | ¥1.02T | 22.8% | 12.0% | — | ¥128.8B |
| 2 | Oji HoldingsHousehold and Industrial Materials | ¥874.1B | 19.5% | 2.3% | +8.1% | ¥20.9B |
| 3 | UnicharmPersonal care | ¥774.4B | 17.3% | 10.7% | +3.6% | ¥102.8B |
| 4 | Nippon Paper IndustriesLifestyle | ¥482B | 10.8% | 1.5% | +5.7% | ¥20.7B |
| 5 | LionGeneral-use consumable products business + 1 more | ¥381.9B | 8.5% | — | +3.9% | ¥21.3B |
| 6 | Daio PaperHome and Personal Care | ¥298.9B | 6.7% | 2.7% | +3.8% | ¥33.3B |
| 7 | Kobayashi PharmaceuticalDomestic Business + 1 more | ¥165.1B | 3.7% | 8.9% | +3.2% | ¥11.6B |
| 8 | EarthHousehold products business | ¥145.3B | 3.2% | 4.5% | -4.8% | ¥6.62B |
| 9 | FumakillalimitedSoutheast Asia + 3 more | ¥77.4B | 1.7% | 2.0% | +10.1% | -¥1.26B |
| 10 | LEC | ¥68.3B | 1.5% | 6.1% | +7.3% | ¥6.47B |
| 11 | KOSE HoldingsCosmetaries Business | ¥64.5B | 1.4% | 9.7% | +17.1% | -¥10.3B |
| 12 | S.T. | ¥48.5B | 1.1% | 4.1% | +1.6% | ¥1.06B |
| 13 | Okamoto IndustriesDaily commodities | ¥32B | 0.7% | 23.8% | -0.1% | -¥1.72B |
| 14 | Tokushu Tokai PaperHouseholds Products Business | ¥18.8B | 0.4% | 4.3% | +3.0% | ¥1.47B |
| 15 | shoeiMerchandise sales | ¥8.94B | 0.2% | 5.1% | -2.4% | ¥829.4M |
| 16 | Nippon Fine ChemicalEnvironmental Hygiene Products | ¥7.21B | 0.2% | 7.9% | — | ¥3.97B |
| 17 | Sagami Rubber IndustriesHealth care business | ¥4.68B | 0.1% | 16.3% | +3.7% | ¥454.6M |
| 18 | Taiko PharmaceuticalInfection Control Business | ¥619M | 0.0% | -41.0% | -45.4% | ¥510M |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Other
- Operating profit
- Nippon Fine Chemical671716
- Unicharm612811
- Kao603010
- Kobayashi Pharmaceutical49429
- Lion54398
- shoei75187
- Taiko Pharmaceutical46477
- LEC7024
- KOSE Holdings3163
- Okamoto Industries8014
- Earth5837
- Daio Paper7620
- S.T.6234
- Tokushu Tokai Paper8610
- Fumakillalimited6928
- Sagami Rubber Industries7423
- Oji Holdings8315
- Nippon Paper Industries8315
Ownership links
From the major-shareholder section of annual securities reports.
- 北越コーポレーション株式会社Outside
- StakeDaio Paper19.7%
- S.T.In industry
- StakeFumakillalimitedcross-held10.5%
- 丸紅株式会社Outside
- StakeOkamoto Industries8.4%
- 福山通運株式会社Outside
- StakeLEC5.6%
- 日油株式会社Outside
- StakeNippon Fine Chemical4.8%
- 株式会社愛媛銀行Outside
- StakeDaio Paper4.5%
- 株式会社中西製作所Outside
- StakeLEC3.8%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
All companies in Toiletries & Household Products (by revenue)
All 18 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Kao¥1.02T · 12.0%
- Oji Holdings¥874.1B · 2.3%
- Unicharm¥774.4B · 10.7%
- Nippon Paper Industries¥482B · 1.5%
- Lion¥381.9B
- Daio Paper¥298.9B · 2.7%
- Kobayashi Pharmaceutical¥165.1B · 8.9%
- Earth¥145.3B · 4.5%
- Fumakillalimited¥77.4B · 2.0%
- LEC¥68.3B · 6.1%
- KOSE Holdings¥64.5B · 9.7%
- S.T.¥48.5B · 4.1%
- Okamoto Industries¥32B · 23.8%
- Tokushu Tokai Paper¥18.8B · 4.3%
- shoei¥8.94B · 5.1%
- Nippon Fine Chemical¥7.21B · 7.9%
- Sagami Rubber Industries¥4.68B · 16.3%
- Taiko Pharmaceutical¥619M · -41.0%
Revenue · Op. margin
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