Industry map/Healthcare & Consumer Goods

Stationery & Office Supplies industry map

Who earns the money in Stationery & Office Supplies, and who keeps it. When a company spans several industries, only the relevant segment is counted.

FY2025 · 29 companies · ¥2.15T

Industry map

Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.

Industry size (revenue)
¥2.15T

YoY +5.3%

Companies
29
Avg. salary(parent only)
¥6.8M

Avg. age 41.8

Industry weather
Sunny

Operating income +10.6%

Askul[2678]

E-commerce

#1
Revenue
¥472.2B▲2.1%
Operating income
¥14.3B▼16.6%

Margin 3.0%

Whole company: Revenue ¥481.1B · Net income ¥9.07B

Avg. salary ¥7.1M · 41.3(parent only)

Otsuka[4768]

Service and support business

#2
Revenue
¥419.9B▲10.5%
Operating income
¥29.5B▲31.9%

Margin 7.0%

Whole company: Revenue ¥1.32T · Net income ¥64.3B

Avg. salary ¥10.3M · 42.0(parent only)

Lion Office Products[423A]

#10
Revenue
¥37B▲6.1%
Operating income
¥1.19B▲9.2%

Margin 3.2%

Avg. salary ¥5.8M · 41.8(parent only)

  • Otsuka owns 40.2%

Kokuyo[7984]

Furniture businesses + 2 more

#3
Revenue
¥336B▲5.9%
Operating income
¥38.7B▲14.2%

Margin 11.5%

Whole company: Revenue ¥359.9B · Net income ¥21.5B

Avg. salary ¥7.9M · 41.5(parent only)

Okamura[7994]

Office Furniture business

#4
Revenue
¥191.9B▲14.6%
Operating income
¥22.6B▲30.3%

Margin 11.8%

Whole company: Revenue ¥329B · Net income ¥22.4B

Avg. salary ¥8.5M · 42.1(parent only)

Pilot[7846]

America + 3 more

#5
Revenue
¥126.4B▲0.2%
Operating income
¥16.5B▼6.3%

Margin 13.1%

Whole company: Revenue ¥126.4B · Net income ¥12.1B

Avg. salary ¥7.5M · 43.5(parent only)

Itoki[7972]

Workplace business

#6
Revenue
¥111.5B▲9.1%
Operating income
¥11B▲36.7%

Margin 9.9%

Whole company: Revenue ¥153.7B · Net income ¥9.38B

Avg. salary ¥7.6M · 42.0(parent only)

Mitsubishi Pencil[7976]

Writing Instruments peripheral products business and writing instruments

#7
Revenue
¥87.4B▲1.0%
Operating income
¥9.48B▼21.0%

Margin 10.9%

Whole company: Revenue ¥89.8B · Net income ¥6.24B

Avg. salary ¥8.3M · 40.9(parent only)

Casio Computer[6952]

Consumer

#8
Revenue
¥82.1B▼0.0%
Operating income
¥3.42B▲57.8%

Margin 4.2%

Whole company: Revenue ¥276.3B · Net income ¥18.2B

Avg. salary ¥8.4M · 44.6(parent only)

Uchida Yoko[8057]

Office related

#9
Revenue
¥59.4B▲5.5%
Operating income
¥1.99B▲22.7%

Margin 3.3%

Whole company: Revenue ¥337.1B · Net income ¥9.82B

Avg. salary ¥7.8M · 40.6(parent only)

Nakabayashi[7987]

Consumer communication

#11
Revenue
¥30.6B▲1.4%
Operating income
¥1.81B▲53.6%

Margin 5.9%

Whole company: Revenue ¥61.6B · Net income ¥1.93B

Avg. salary ¥5.5M · 42.7(parent only)

Mitsui Matsushima Holdings[1518]

Consumer goods

#12
Revenue
¥27.1B▲1.3%
Operating income
¥2.46B▲3.6%

Margin 9.1%

Whole company: Revenue ¥65.5B · Net income ¥6.72B

Avg. salary ¥11M · 44.6(parent only)

※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.

Other companies: Nichiban · King JIM · MAX · ktk · Takano · Inaba Seisakusho · Noritsu Koki · Lihit LAB. · Hobonichi · Fujicopian · Kurogane Kosakusho · AuBEX · Bunkeido · Nihon ISK · The Sailor Pen · Hyper · Chuo Malleable Iron

The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).

Switch years to see how the map shifts

Who earns the money

Area = revenue from businesses in this industry. Color = operating margin.

LossHigh margin(middle = 0% margin)

Who makes a profit

Across = revenue (log scale), up = operating margin, bubble size = operating income.

Ranking and momentum

RankCompany (business)RevenueShareOp. marginCAGRFCF*
1AskulE-commerce¥472.2B21.9%3.0%+3.4%-¥2.54B
2OtsukaService and support business¥419.9B19.5%7.0%+6.3%¥72.2B
3KokuyoFurniture businesses + 2 more¥336B15.6%11.5%+2.7%¥3.1B
4OkamuraOffice Furniture business¥191.9B8.9%11.8%+8.1%¥16.4B
5PilotAmerica + 3 more¥126.4B5.9%13.1%+5.2%¥5.48B
6ItokiWorkplace business¥111.5B5.2%9.9%+8.5%¥2.92B
7Mitsubishi PencilWriting Instruments peripheral products business and writing instruments¥87.4B4.1%10.8%+10.0%-¥3.52B
8Casio ComputerConsumer¥82.1B3.8%4.2%+0.3%¥13.6B
9Uchida YokoOffice related¥59.4B2.8%3.3%+6.4%-¥1.42B
10Lion Office Products¥37B1.7%3.2%-6.3%-¥322M
11NakabayashiConsumer communication¥30.6B1.4%5.9%+9.5%¥2.63B
12Mitsui Matsushima HoldingsConsumer goods¥27.1B1.3%9.1%—¥3.31B
13▲1NichibanTape business¥25.5B1.2%3.2%+1.5%¥469M
14▼1King JIMStationery and office supply¥25.2B1.2%1.5%-2.4%¥578.3M
15MAXOffice equipment¥21.4B1.0%16.7%+3.7%¥11.4B
16ktkSupply¥14.6B0.7%5.7%—¥202.6M
17▲1TakanoLiving and Life relating Equipment¥13.4B0.6%5.7%+2.6%-¥323.8M
18▼1Inaba SeisakushoOffice furniture¥12.7B0.6%2.5%+2.6%¥334.5M
19Noritsu KokiParts / Materials¥11.7B0.5%23.6%-1.1%¥17B
20Lihit LAB.Office Supplies business¥8.68B0.4%2.3%+1.3%-¥1.38B
21▲1Hobonichi¥8.68B0.4%7.1%+11.4%-¥218.9M
22▼1FujicopianCharacter printing recording media and office consumables related business¥8.04B0.4%—-0.3%-¥475.3M
23Kurogane KosakushoFurniture related¥4.72B0.2%6.3%-6.6%-¥977K
24AuBEXTechnological products¥4.24B0.2%18.1%+1.0%-¥113.9M
25BunkeidoSchool teaching tools¥3.75B0.2%11.0%-0.1%¥58.7M
26Nihon ISKBook room and locker related business + 1 more¥3.68B0.2%11.9%+2.7%¥351.4M
27The Sailor PenStationery division¥3.34B0.2%1.7%-1.6%-¥41.2M
28HyperAskul agent business¥1.2B0.1%10.0%-40.0%¥804.2M
29Chuo Malleable IronMetal furniture¥1.15B0.1%4.2%+5.5%¥1.88B

* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.

How they make money differently

Where each company's ¥100 of sales goes, and how much it keeps (company-wide).

  • Cost of sales
  • Operating costs
  • SG&A
  • Operating profit

Showing the 25 largest companies by revenue.

Ownership links

From the major-shareholder section of annual securities reports.

The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.

Compare the leaders side by side

All companies in Stationery & Office Supplies (by revenue)

All 29 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.

  1. Otsuka¥419.9B · 7.0%
  2. Askul¥393.1B · -4.1%
  3. Kokuyo¥336B · 11.5%
  4. Okamura¥191.9B · 11.8%
  5. Pilot¥126.4B · 13.1%
  6. Itoki¥111.5B · 9.9%
  7. Mitsubishi Pencil¥87.4B · 10.8%
  8. Casio Computer¥82.1B · 4.2%
  9. Uchida Yoko¥59.4B · 3.3%
  10. Lion Office Products¥37B · 3.2%
  11. Nakabayashi¥30.6B · 5.9%
  12. Mitsui Matsushima Holdings¥27.1B · 9.1%
  13. Nichiban¥25.5B · 3.2%
  14. King JIM¥24.9B · 2.6%
  15. MAX¥21.4B · 16.7%
  16. ktk¥14.6B · 5.7%
  17. Takano¥13.4B · 5.7%
  18. Inaba Seisakusho¥12.7B · 2.5%
  19. Noritsu Koki¥11.7B · 23.6%
  20. Lihit LAB.¥8.68B · 2.3%
  21. Hobonichi¥8.68B · 7.1%
  22. Fujicopian¥8.04B
  23. Kurogane Kosakusho¥4.72B · 6.3%
  24. AuBEX¥4.24B · 18.1%
  25. Bunkeido¥3.75B · 11.0%
  26. Nihon ISK¥3.68B · 11.9%
  27. The Sailor Pen¥3.34B · 1.7%
  28. Hyper¥1.2B · 10.0%
  29. Chuo Malleable Iron¥1.15B · 4.2%

Revenue · Op. margin

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