Industry map/Healthcare & Consumer Goods
Toys & Hobbies industry map
Who earns the money in Toys & Hobbies, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 26 companies · ¥1.6T
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥1.6T
- Companies
- 26
- Avg. salary（parent only）
- ¥6.7M
- Industry weather
- Sunny
YoY +13.8%
Avg. age 39.0
Operating income +24.1%
Bandai Namco Holdings[7832]
Toys and Hobby Business
- Revenue
- ¥646.2B▲12.4%
- Operating income
- ¥126.9B▲24.2%
Margin 19.6%
Whole company: Revenue ¥1.35T · Net income ¥140.7B
Avg. salary ¥9.8M · 44.6（parent only）
Sanrio Company[8136]
Japan + 4 more
- Revenue
- ¥194.1B▲33.9%
- Operating income
- ¥81.6B▲50.0%
Margin 42.0%
Whole company: Revenue ¥194.1B · Net income ¥54.6B
Avg. salary ¥7M · 37.0（parent only）
- Bandai Namco Holdings owns 4.6%
Happinet[7552]
Toy business
- Revenue
- ¥192.4B▲13.5%
- Operating income
- ¥11.3B▲24.1%
Margin 5.9%
Whole company: Revenue ¥439.1B · Net income ¥10.1B
Avg. salary ¥7.7M · 39.0（parent only）
- Bandai Namco Holdings owns 26.2%
Tomy Company[7867]
Japan + 4 more
- Revenue
- ¥270.5B▲8.1%
- Operating income
- ¥30.9B▲3.0%
Margin 11.4%
Whole company: Revenue ¥270.5B · Net income ¥11.7B
Avg. salary ¥10.4M · 42.1（parent only）
Toho[9602]
IP and Anime business
- Revenue
- ¥75.3B▲8.5%
- Operating income
- ¥17.3B▼22.2%
Margin 23.0%
Whole company: Revenue ¥360.7B · Net income ¥51.8B
Avg. salary ¥9.5M · 37.9（parent only）
Bushiroad[7803]
entertainment
- Revenue
- ¥49.9B▲25.6%
- Operating income
- ¥4.69B▲969.8%
Margin 9.4%
Whole company: Revenue ¥56.2B · Net income ¥3.42B
Avg. salary ¥5.1M · 31.9（parent only）
Pilot[7846]
Japan
- Revenue
- ¥37.5B▼5.3%
- Operating income
- ¥11.8B▼13.0%
Margin 31.5%
Whole company: Revenue ¥126.4B · Net income ¥12.1B
Avg. salary ¥7.5M · 43.5（parent only）
Furyu[6238]
Sekaikan Business
- Revenue
- ¥27.7B▲9.3%
- Operating income
- ¥2.34B▲32.1%
Margin 8.4%
Whole company: Revenue ¥44.8B · Net income ¥2.06B
Avg. salary ¥6.8M · 38.0（parent only）
Square Enix Holdings[9684]
Merchandising Segment
- Revenue
- ¥23.6B▲35.6%
- Operating income
- ¥11.2B▲85.2%
Margin 47.7%
Whole company: Revenue ¥297.7B · Net income ¥29.6B
Avg. salary ¥13.2M · 48.0（parent only）
Kotobukiya[7809]
- Revenue
- ¥16.5B▲0.8%
- Operating income
- ¥1.61B▼2.8%
Margin 9.8%
Avg. salary ¥5.3M · 38.2（parent only）
SK Japan[7608]
Amusement business + 1 more
- Revenue
- ¥16.2B▲22.3%
- Operating income
- ¥1.86B▲51.3%
Margin 11.5%
Whole company: Revenue ¥16.2B · Net income ¥1.33B
Avg. salary ¥6.5M · 37.7（parent only）
Genda[9166]
Entertainment Content
- Revenue
- ¥14.3B▲30.3%
- Operating income
- —
Whole company: Revenue ¥170.8B · Net income ¥3.83B
Avg. salary ¥8.9M · 38.1（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Toei Animation · Capcom · Forside · Chugai Mining · Akatsuki · People · Artra Group · THE WHY HOW DO Company · IG Port · Wedge Holdings · Dream Vision · Axel Mark · AppBank · Fuji Latex
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | Bandai Namco HoldingsToys and Hobby Business | ¥646.2B | 40.5% | 19.6% | +15.6% | ¥118.9B |
| 2 | Tomy CompanyJapan + 4 more | ¥270.5B | 17.0% | 11.4% | +13.1% | ¥12.4B |
| 3▲1 | Sanrio CompanyJapan + 4 more | ¥194.1B | 12.2% | 42.0% | +38.5% | ¥46.9B |
| 4▼1 | HappinetToy business | ¥192.4B | 12.1% | 5.9% | +16.2% | ¥15.2B |
| 5 | TohoIP and Anime business | ¥75.3B | 4.7% | 23.0% | — | ¥49.9B |
| 6 | Bushiroadentertainment | ¥49.9B | 3.1% | 9.4% | — | ¥5.31B |
| 7 | PilotJapan | ¥37.5B | 2.3% | 31.5% | +4.6% | ¥5.48B |
| 8 | FuryuSekaikan Business | ¥27.7B | 1.7% | 8.4% | — | ¥2.96B |
| 9 | Square Enix HoldingsMerchandising Segment | ¥23.6B | 1.5% | 47.7% | +16.4% | ¥44.2B |
| 10 | Kotobukiya | ¥16.5B | 1.0% | 9.8% | +14.7% | ¥779.5M |
| 11 | SK JapanAmusement business + 1 more | ¥16.2B | 1.0% | 11.5% | +25.7% | ¥665.2M |
| 12 | GendaEntertainment Content | ¥14.3B | 0.9% | — | +268.0% | -¥13B |
| 13 | Toei AnimationGoods selling | ¥7.9B | 0.5% | 9.3% | +37.2% | ¥15.8B |
| 14 | CapcomOther | ¥7.65B | 0.5% | 47.6% | +15.0% | ¥17.1B |
| 15new | ForsidePrize | ¥3.46B | 0.2% | 9.8% | — | ¥612.7M |
| 16▼1 | Chugai Miningcontent business | ¥2.78B | 0.2% | 7.8% | +0.1% | ¥1.92B |
| 17▲1 | AkatsukiEntertainment,Lifestyle | ¥2.56B | 0.2% | 18.5% | — | ¥2.1B |
| 18▼2 | People | ¥1.61B | 0.1% | -10.8% | -26.4% | -¥203.3M |
| 19▼2 | Artra GroupToy sales business | ¥1.57B | 0.1% | -1.6% | +48.2% | ¥197M |
| 20▲2 | THE WHY HOW DO Companyentertainment business | ¥996.5M | 0.1% | 16.7% | — | -¥113.3M |
| 21▲4 | IG PortProduct sales business | ¥870.4M | 0.1% | 43.4% | — | -¥2.59B |
| 22▼2 | Wedge Holdings | ¥816.2M | 0.1% | -11.2% | -38.7% | — |
| 23▼4 | Dream VisionToy segment | ¥396.3M | 0.0% | 4.0% | -15.4% | ¥139.4M |
| 24▼1 | Axel MarkTradingCard Business | ¥301.2M | 0.0% | -53.0% | — | -¥491M |
| 25▼1 | AppBankIP and Commerce Business | ¥249.5M | 0.0% | -9.9% | — | -¥180.5M |
| 26▼5 | Fuji LatexSP Division | ¥86.9M | 0.0% | -59.3% | -28.4% | ¥266.5M |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Other
- Operating profit
- Sanrio Company233740
- Capcom441838
- Toei Animation481933
- Akatsuki462529
- Toho562519
- Square Enix Holdings473518
- Bandai Namco Holdings612514
- Pilot493813
- SK Japan721612
- Kotobukiya672310
- IG Port791110
- Tomy Company60319
- Bushiroad64279
- Furyu61327
- Genda7718
- Forside7718
- Happinet888
- Artra Group6631
- Chugai Mining98
- THE WHY HOW DO Company4955loss ¥4
- People5655loss ¥11
- Wedge Holdings6546loss ¥11
- Dream Vision5060loss ¥11
- AppBank9024loss ¥14
- Axel Mark8964loss ¥53
Showing the 25 largest companies by revenue.
Ownership links
From the major-shareholder section of annual securities reports.
- ＲＩＺＡＰグループ株式会社Outside
- AffiliateDream Vision45.4%
- 東映株式会社Outside
- AffiliateToei Animation34.3%
- 株式会社ラウンドワンOutside
- AffiliateSK Japan32.0%
- Bandai Namco HoldingsIn industry
- AffiliateHappinet26.2%
- StakeSanrio Company4.6%
- StakePeople3.9%
- 阪急阪神ホールディングス株式会社Outside
- StakeToho13.6%
- ソニーグループ株式会社Outside
- StakeAkatsuki9.7%
- 株式会社コーエーテクモホールディングスOutside
- StakeAkatsuki7.8%
- Sanrio CompanyIn industry
- StakeIG Port5.0%
- グリーホールディングス㈱Outside
- StakeBushiroad4.6%
- エイチ・ツー・オー リテイリング株式会社Outside
- StakeToho4.2%
- 東京産業株式会社Outside
- StakeChugai Mining3.5%
- 株式会社フジ・メディア・ホールディングスOutside
- StakeToei Animation3.2%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
All companies in Toys & Hobbies (by revenue)
All 26 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Bandai Namco Holdings¥646.2B · 19.6%
- Tomy Company¥270.5B · 11.4%
- Sanrio Company¥194.1B · 42.0%
- Happinet¥192.4B · 5.9%
- Toho¥75.3B · 23.0%
- Bushiroad¥49.9B · 9.4%
- Pilot¥37.5B · 31.5%
- Furyu¥27.7B · 8.4%
- Square Enix Holdings¥23.6B · 47.7%
- Kotobukiya¥16.8B · 4.6%
- SK Japan¥16.2B · 11.5%
- Genda¥14.3B
- Toei Animation¥7.9B · 9.3%
- Capcom¥7.65B · 47.6%
- Forside¥3.46B · 9.8%
- Chugai Mining¥2.78B · 7.8%
- Akatsuki¥2.56B · 18.5%
- People¥1.61B · -10.8%
- Artra Group¥1.57B · -1.6%
- IG Port¥1.14B · 54.3%
- THE WHY HOW DO Company¥996.5M · 16.7%
- Wedge Holdings¥816.2M · -11.2%
- Dream Vision¥396.3M · 4.0%
- Axel Mark¥301.2M · -53.0%
- AppBank¥249.5M · -9.9%
- Fuji Latex¥86.9M · -59.3%
Revenue · Op. margin
Related industries
Analyze this page with AI
Markdown with figures, units, periods and sources, ready to paste into ChatGPT or Claude.