Industry map/Consumer & Public Services
Home & Lifestyle Services industry map
Who earns the money in Home & Lifestyle Services, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 26 companies · ¥339B
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥339B
- Companies
- 26
- Avg. salary（parent only）
- ¥5M
- Industry weather
- Sunny
YoY +2.9%
Avg. age 42.0
Operating income +1.0%
Duskin[4665]
Direct Selling Group
- Revenue
- ¥110.6B▲2.7%
- Operating income
- ¥5.64B▼1.4%
Margin 5.1%
Whole company: Revenue ¥194.6B · Net income ¥9.18B
Avg. salary ¥7.8M · 46.1（parent only）
NAC Co .[9788]
Rental
- Revenue
- ¥17.9B▲0.5%
- Operating income
- ¥1.48B▼4.4%
Margin 8.3%
Whole company: Revenue ¥58.9B · Net income ¥1.63B
Avg. salary ¥5.4M · 39.7（parent only）
- Duskin owns 27.9%
Hakuyosha Company[9731]
Rental + 1 more
- Revenue
- ¥43.7B▲2.9%
- Operating income
- ¥4.2B▲6.6%
Margin 9.6%
Whole company: Revenue ¥44.6B · Net income ¥2.13B
Avg. salary ¥4.7M · 42.2（parent only）
- Kyokuto owns 5.2%
Studio Alice[2305]
Photograph
- Revenue
- ¥32.8B▼7.4%
- Operating income
- ¥2.14B▼25.4%
Margin 6.5%
Whole company: Revenue ¥32.9B · Net income ¥1.16B
Avg. salary ¥4.5M · 35.1（parent only）
Arealink[8914]
Storage Business
- Revenue
- ¥22.2B▲14.2%
- Operating income
- ¥6.05B▲12.2%
Margin 27.2%
Whole company: Revenue ¥26.4B · Net income ¥3.7B
Avg. salary ¥8.8M · 40.6（parent only）
Sanixholdings[4651]
Housing and construction
- Revenue
- ¥15.1B▲0.1%
- Operating income
- ¥1.82B▼0.4%
Margin 12.1%
Whole company: Revenue ¥45.3B · Net income ¥421M
Avg. salary ¥4.8M · 44.5（parent only）
Tokai[9729]
Ecology service
- Revenue
- ¥14.8B▲3.1%
- Operating income
- ¥1.23B▲0.2%
Margin 8.3%
Whole company: Revenue ¥159.7B · Net income ¥6.07B
Avg. salary ¥5.5M · 41.3（parent only）
Aoyama Trading[8219]
Total repair service business
- Revenue
- ¥14.5B▲3.6%
- Operating income
- ¥368M▲128.6%
Margin 2.5%
Whole company: Revenue ¥189B · Net income ¥6.92B
Avg. salary ¥5.1M · 37.7（parent only）
Asante[6073]
- Revenue
- ¥14.4B▲2.4%
- Operating income
- ¥835.6M▼31.9%
Margin 5.8%
Avg. salary ¥5.8M · 41.8（parent only）
Ichinen Holdings[9619]
Parking business
- Revenue
- ¥8.17B▲3.3%
- Operating income
- ¥1.44B▲13.5%
Margin 17.6%
Whole company: Revenue ¥162.3B · Net income ¥7.65B
Avg. salary ¥7.9M · 44.4（parent only）
Pasona Group[2168]
Life solution
- Revenue
- ¥8.11B▲12.1%
- Operating income
- -¥26MTurned to loss
Margin -0.3%
Whole company: Revenue ¥309.2B · Net income -¥8.66B
Avg. salary ¥6.3M · 34.9（parent only）
Poppins[7358]
Family Care Business
- Revenue
- ¥8.06B▲21.6%
- Operating income
- ¥1.74B▲28.2%
Margin 21.6%
Whole company: Revenue ¥34.4B · Net income ¥1.14B
Avg. salary ¥8.1M · 45.7（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Japan PC Service · Sakai Moving Service · Kyokuto · Washhouse · CaSy · TOC · Nittoh · Storage-Oh · Business One Holdings · Elitz Holdings · Hasegawa · Nippon Insure · Tokai Senko · CVS Bay Area
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | DuskinDirect Selling Group | ¥110.6B | 32.6% | 5.1% | +1.0% | ¥3.66B |
| 2 | Hakuyosha CompanyRental + 1 more | ¥43.7B | 12.9% | 9.6% | +7.3% | ¥1.88B |
| 3 | Studio AlicePhotograph | ¥32.8B | 9.7% | 6.5% | -5.2% | ¥2.46B |
| 4 | ArealinkStorage Business | ¥22.2B | 6.6% | 27.2% | +9.5% | -¥2.84B |
| 5 | NAC Co .Rental | ¥17.9B | 5.3% | 8.3% | +3.0% | ¥811M |
| 6 | SanixholdingsHousing and construction | ¥15.1B | 4.5% | 12.1% | — | -¥1.26B |
| 7 | TokaiEcology service | ¥14.8B | 4.4% | 8.3% | +3.0% | ¥7.37B |
| 8 | Aoyama TradingTotal repair service business | ¥14.5B | 4.3% | 2.5% | +9.4% | ¥4.54B |
| 9 | Asante | ¥14.4B | 4.2% | 5.8% | +1.2% | ¥270.9M |
| 10 | Ichinen HoldingsParking business | ¥8.17B | 2.4% | 17.6% | +10.0% | ¥4.58B |
| 11 | Pasona GroupLife solution | ¥8.11B | 2.4% | -0.3% | +6.7% | -¥14B |
| 12 | PoppinsFamily Care Business | ¥8.06B | 2.4% | 21.6% | +25.9% | ¥815M |
| 13 | Japan PC Service | ¥6.83B | 2.0% | 1.5% | +2.4% | -¥73.7M |
| 14 | Sakai Moving ServiceClean Service | ¥5.77B | 1.7% | 7.6% | +5.9% | ¥6.33B |
| 15 | Kyokuto | ¥5.24B | 1.5% | 0.1% | +3.4% | ¥85.7M |
| 16 | WashhouseSelf laundry business | ¥2.13B | 0.6% | -0.3% | — | -¥133M |
| 17 | CaSy | ¥1.92B | 0.6% | 2.6% | — | — |
| 18 | TOCLinen supply and laundry business | ¥1.81B | 0.5% | 2.9% | +19.8% | ¥3.35B |
| 19 | NittohHousing related service | ¥1.36B | 0.4% | 12.6% | +2.1% | ¥472.5M |
| 20 | Storage-OhTrunk room management | ¥1.1B | 0.3% | 1.8% | — | -¥445M |
| 21 | Business One HoldingsFurniture and home appliances rental business | ¥788.1M | 0.2% | 1.6% | +15.2% | -¥480.8M |
| 22 | Elitz HoldingsResident support | ¥767.4M | 0.2% | 58.5% | +6.5% | ¥695.7M |
| 23▲3 | HasegawaPeaceful life support | ¥269M | 0.1% | -4.1% | — | ¥192M |
| 24▼1 | Nippon InsureOther | ¥223.5M | 0.1% | 15.9% | +4.5% | ¥324M |
| 25 | Tokai SenkoLaundry service division | ¥185.7M | 0.1% | 13.5% | +19.4% | ¥244M |
| 26▼2 | CVS Bay AreaCleaning business | ¥169.3M | 0.0% | 43.5% | -30.6% | -¥233.9M |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Operating profit
- Arealink641521
- Nippon Insure384220
- TOC721216
- Elitz Holdings246016
- Sakai Moving Service622810
- Business One Holdings76159
- Ichinen Holdings78157
- Studio Alice7816
- Tokai7618
- Aoyama Trading4846
- Asante3163
- Hakuyosha Company8510
- Poppins7817
- Storage-Oh8213
- Duskin5640
- NAC Co .5244
- Nittoh7521
- Hasegawa3660
- Sanixholdings6631
- CaSy6235
- Japan PC Service6435
- Washhouse6831
- Tokai Senko8712
- Pasona Group7822
- Kyokuto2872
Showing the 25 largest companies by revenue.
Ownership links
From the major-shareholder section of annual securities reports.
- DuskinIn industry
- AffiliateNAC Co .27.9%
- 株式会社ヤマダホールディングスOutside
- StakeNAC Co .10.6%
- 株式会社九州リースサービスOutside
- StakeBusiness One Holdings7.7%
- KyokutoIn industry
- StakeHakuyosha Company5.2%
- 株式会社ニップンOutside
- StakeDuskin3.8%
- 日清紡ホールディングス株式会社Outside
- StakeTokai Senko3.7%
- ギグワークス株式会社Outside
- StakeJapan PC Service3.1%
- 東陽倉庫株式会社Outside
- StakeTokai Senko3.1%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
All companies in Home & Lifestyle Services (by revenue)
All 26 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Duskin¥110.6B · 5.1%
- Hakuyosha Company¥43.7B · 9.6%
- Studio Alice¥32.8B · 6.5%
- Arealink¥22.2B · 27.2%
- NAC Co .¥17.9B · 8.3%
- Sanixholdings¥15.1B · 12.1%
- Tokai¥14.8B · 8.3%
- Aoyama Trading¥14.5B · 2.5%
- Asante¥14.4B · 5.8%
- Pasona Group¥9.2B · 5.2%
- Ichinen Holdings¥8.17B · 17.6%
- Poppins¥8.06B · 21.6%
- Japan PC Service¥6.83B · 1.5%
- Sakai Moving Service¥5.77B · 7.6%
- Kyokuto¥5.24B · 0.1%
- Washhouse¥2.13B · -0.3%
- CaSy¥1.92B · 2.6%
- TOC¥1.81B · 2.9%
- Nittoh¥1.36B · 12.6%
- Storage-Oh¥1.1B · 1.8%
- Business One Holdings¥788.1M · 1.6%
- Elitz Holdings¥767.4M · 58.5%
- Hasegawa¥269M · -4.1%
- Nippon Insure¥223.5M · 15.9%
- Tokai Senko¥185.7M · 13.5%
- CVS Bay Area¥169.3M · 43.5%
Revenue · Op. margin
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