Home Appliances industry map
Who earns the money in Home Appliances, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 29 companies · ¥7.8T
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥7.8T
- Companies
- 29
- Avg. salary（parent only）
- ¥6.7M
- Industry weather
- Rainy
YoY -0.5%
Avg. age 43.0
Operating income -4.4%
Hitachi[6501]
Connective Industries
- Revenue
- ¥3T▼2.8%
- Operating income
- ¥367.4B▲6.4%
Margin 12.2%
Whole company: Revenue ¥10.6T · Net income ¥802.4B
Avg. salary ¥9.9M · 42.2（parent only）
Mitsubishi Electric[6503]
Life
- Revenue
- ¥2.29T▲5.7%
- Operating income
- ¥170.6B▲8.4%
Margin 7.5%
Whole company: Revenue ¥5.89T · Net income ¥407.8B
Avg. salary ¥9.1M · 40.5（parent only）
Panasonic Holdings[6752]
Smart Life
- Revenue
- ¥1.25T▼5.2%
- Operating income
- -¥37.3BTurned to loss
Margin -3.0%
Whole company: Revenue ¥8.05T · Net income ¥189.5B
Avg. salary ¥9.9M · 44.1（parent only）
Sharp[6753]
Smart Life
- Revenue
- ¥597.5B▼7.0%
- Operating income
- ¥28.5B▲29.5%
Margin 4.8%
Whole company: Revenue ¥1.89T · Net income ¥47.4B
Avg. salary ¥7.8M · 44.5（parent only）
Yamazen[8051]
Home Products
- Revenue
- ¥101.6B▲0.7%
- Operating income
- ¥4.81B▲8.1%
Margin 4.7%
Whole company: Revenue ¥541.9B · Net income ¥9.33B
Avg. salary ¥8M · 40.0（parent only）
MTG[7806]
Direct marketing business + 3 more
- Revenue
- ¥94.4B▲35.7%
- Operating income
- ¥18.2B▲71.3%
Margin 19.2%
Whole company: Revenue ¥98.8B · Net income ¥7.93B
Avg. salary ¥6.8M · 38.0（parent only）
Zojirushi[7965]
- Revenue
- ¥91.2B▲4.5%
- Operating income
- ¥7.44B▲24.9%
Margin 8.2%
Avg. salary ¥8.3M · 39.8（parent only）
Denkyo Group Holdings[8144]
Home appliance sales business
- Revenue
- ¥40.6B▼5.6%
- Operating income
- -¥51MTurned to loss
Margin -0.1%
Whole company: Revenue ¥52.1B · Net income ¥329M
Avg. salary ¥6.5M · 43.4（parent only）
- Zojirushi owns 1.6%
Brother Industries[6448]
Personal and Home
- Revenue
- ¥61B▲6.7%
- Operating income
- ¥6.6B▼9.8%
Margin 10.8%
Whole company: Revenue ¥893.5B · Net income ¥67.6B
Avg. salary ¥8.1M · 43.6（parent only）
I-ne[4933]
Domestic business + 1 more
- Revenue
- ¥49B▲8.8%
- Operating income
- ¥7.17B▼0.3%
Margin 14.6%
Whole company: Revenue ¥49B · Net income ¥2.1B
Avg. salary ¥7.1M · 36.7（parent only）
ENDO Lighting[6932]
Lighting equipment
- Revenue
- ¥43.1B▲2.1%
- Operating income
- ¥6.16B▲16.6%
Margin 14.3%
Whole company: Revenue ¥55.5B · Net income ¥4.34B
Avg. salary ¥6.7M · 41.6（parent only）
Janome[6445]
Household machine
- Revenue
- ¥29.8B▲3.5%
- Operating income
- ¥1.85B▼14.1%
Margin 6.2%
Whole company: Revenue ¥39B · Net income ¥590M
Avg. salary ¥6.7M · 41.0（parent only）
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: Nihon Trim. · Dainichi · Maxell · Ya-Man · Maruwa · Dai Nippon Toryo · Balmuda · Seiwa Electric MFG. · Twin-Bird · Rhythm · Bruno · MK Seiko · OSG · Sanyei · Tsukamoto · Pixela · Cravia
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | HitachiConnective Industries | ¥3T | 38.5% | 12.2% | +4.4% | ¥1.17T |
| 2 | Mitsubishi ElectricLife | ¥2.29T | 29.3% | 7.5% | +8.4% | ¥333.6B |
| 3 | Panasonic HoldingsSmart Life | ¥1.25T | 16.0% | -3.0% | — | -¥71.7B |
| 4 | SharpSmart Life | ¥597.5B | 7.7% | 4.8% | +7.6% | -¥33.7B |
| 5 | YamazenHome Products | ¥101.6B | 1.3% | 4.7% | -0.8% | -¥147M |
| 6▲1 | MTGDirect marketing business + 3 more | ¥94.4B | 1.2% | 19.2% | +23.7% | -¥2.66B |
| 7▼1 | Zojirushi | ¥91.2B | 1.2% | 8.2% | +4.1% | ¥8.33B |
| 8 | Brother IndustriesPersonal and Home | ¥61B | 0.8% | 10.8% | +5.1% | ¥67B |
| 9 | I-neDomestic business + 1 more | ¥49B | 0.6% | 14.6% | +14.6% | ¥3.77B |
| 10▲1 | ENDO LightingLighting equipment | ¥43.1B | 0.6% | 14.3% | +7.8% | ¥5.98B |
| 11▼1 | Denkyo Group HoldingsHome appliance sales business | ¥40.6B | 0.5% | -0.1% | — | -¥261M |
| 12 | JanomeHousehold machine | ¥29.8B | 0.4% | 6.2% | -3.7% | ¥1.32B |
| 13▲2 | Nihon Trim.Water health care | ¥21.1B | 0.3% | 12.8% | +10.1% | ¥2.2B |
| 14▼1 | Dainichi | ¥20.1B | 0.3% | 9.0% | -1.2% | ¥1.27B |
| 15▼1 | MaxellValue co-creation businesses | ¥17.9B | 0.2% | 4.6% | — | ¥52M |
| 16new | Ya-ManOverseas business + 3 more | ¥16.7B | 0.2% | 13.0% | — | -¥1.59B |
| 17▲3 | MaruwaLighting equipment | ¥10.7B | 0.1% | 20.1% | +5.4% | -¥5.59B |
| 18▼1 | Dai Nippon ToryoLighting | ¥10.4B | 0.1% | 18.5% | +8.0% | -¥1.95B |
| 19▼3 | Balmuda | ¥10.1B | 0.1% | -8.6% | -13.9% | -¥965M |
| 20▼1 | Seiwa Electric MFG.Lighting | ¥9.91B | 0.1% | 20.1% | +6.8% | ¥1.69B |
| 21▼3 | Twin-BirdHome appliances | ¥8.61B | 0.1% | -1.1% | — | ¥465.8M |
| 22▼1 | RhythmDaily commodities | ¥7.58B | 0.1% | -1.0% | +0.5% | ¥1.82B |
| 23▼1 | BrunoManufacture and wholesale of living related lifestyle products | ¥7.04B | 0.1% | 8.7% | — | ¥370M |
| 24▼1 | MK SeikoLife and support | ¥6.21B | 0.1% | 16.0% | +2.4% | ¥1.34B |
| 25▼1 | OSGWater related apparatus business + 1 more | ¥4.29B | 0.1% | 6.7% | — | -¥355.6M |
| 26▼1 | SanyeiHome Appliance | ¥3.02B | 0.0% | -8.7% | -4.8% | ¥733.4M |
| 27▼1 | TsukamotoHealth and life | ¥2.59B | 0.0% | -12.2% | -9.3% | -¥1.18B |
| 28▼1 | PixelaHome appliance business | ¥496.7M | 0.0% | -41.0% | -19.8% | -¥1.03B |
| 29▼1 | CraviaManufacturing and sales industry | ¥19.3M | 0.0% | -107.9% | — | -¥287.5M |
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- SG&A
- Other
- Operating profit
- Maruwa471934
- Nihon Trim.325612
- Hitachi701911
- MTG375211
- ENDO Lighting593110
- Brother Industries57339
- Dainichi69229
- MK Seiko66259
- Zojirushi67258
- I-ne41518
- Mitsubishi Electric68247
- Seiwa Electric MFG.76177
- Maxell7519
- Janome6134
- Rhythm7718
- Dai Nippon Toryo7224
- Panasonic Holdings6826
- Bruno5740
- OSG4156
- Sharp7820
- Yamazen8513
- Denkyo Group Holdings8020
- Ya-Man4559loss ¥4
- Balmuda6741loss ¥8
- Twin-Bird7633loss ¥9
Showing the 25 largest companies by revenue.
Ownership links
From the major-shareholder section of annual securities reports.
- ＲＩＺＡＰグループ株式会社Outside
- SubsidiaryBruno53.1%
- フリージア・マクロス㈱Outside
- StakeTsukamoto18.4%
- 株式会社プレミアムウォーターホールディングスOutside
- StakeNihon Trim.8.9%
- シチズン時計株式会社Outside
- StakeRhythm7.4%
- StakeMK Seiko4.9%
- 日本ゼオン株式会社Outside
- StakeMaxell3.6%
- 株式会社島津製作所Outside
- StakeDai Nippon Toryo3.5%
- ㈱アドバンスト・メディアOutside
- StakeTsukamoto3.5%
- 株式会社滋賀銀行Outside
- StakeSeiwa Electric MFG.3.3%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted.
Compare the leaders side by side
All companies in Home Appliances (by revenue)
All 29 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- Hitachi¥3T · 12.2%
- Mitsubishi Electric¥2.29T · 7.5%
- Panasonic Holdings¥1.25T · -3.0%
- Sharp¥597.5B · 4.8%
- Yamazen¥101.6B · 4.7%
- MTG¥94.4B · 19.2%
- Zojirushi¥91.2B · 8.2%
- Brother Industries¥61B · 10.8%
- I-ne¥49B · 14.6%
- ENDO Lighting¥43.1B · 14.3%
- Denkyo Group Holdings¥40.6B · -0.1%
- Janome¥29.8B · 6.2%
- Nihon Trim.¥21.1B · 12.8%
- Dainichi¥20.1B · 9.0%
- Maxell¥17.9B · 4.6%
- Ya-Man¥16.7B · 13.0%
- Maruwa¥10.7B · 20.1%
- Dai Nippon Toryo¥10.4B · 18.5%
- Balmuda¥10.1B · -8.6%
- Seiwa Electric MFG.¥9.91B · 20.1%
- Twin-Bird¥8.61B · -1.1%
- Rhythm¥7.58B · -1.0%
- Bruno¥7.04B · 8.7%
- MK Seiko¥6.21B · 16.0%
- OSG¥4.29B · 6.7%
- Sanyei¥3.02B · -8.7%
- Tsukamoto¥2.59B · -12.2%
- Pixela¥496.7M · -41.0%
- Cravia¥19.3M · -107.9%
Revenue · Op. margin
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