Industry map/IT, Telecom & Internet
Internet Services & Apps industry map
Who earns the money in Internet Services & Apps, and who keeps it. When a company spans several industries, only the relevant segment is counted.
FY2025 · 115 companies · ¥12.2T
Industry map
Companies ordered by revenue, connected by ownership (major shareholders). Arrows point from the shareholder to the investee.
- Industry size (revenue)
- ¥12.2T
- Companies
- 115
- Avg. salary（parent only）
- ¥6.2M
- Industry weather
- Sunny
YoY +6.4%
Avg. age 36.6
Operating income +2.8%
SoftBank Group[9984]
SoftBank
- Revenue
- ¥7.03T▲7.5%
- Operating income
- —
Whole company: Revenue ¥7.8T · Net income ¥5T
Avg. salary ¥13.2M · 41.2（parent only）
SoftBank[9434]
Media EC
- Revenue
- ¥1.64T▲2.4%
- Operating income
- ¥240.4B▼7.1%
Margin 14.7%
Whole company: Revenue ¥7.04T · Net income ¥550.8B
Avg. salary ¥8.7M · 42.0（parent only）
Rakuten Group[4755]
Internet Services
- Revenue
- ¥1.37T▲6.8%
- Operating income
- —
Whole company: Revenue ¥2.5T · Net income -¥177.9B
Avg. salary ¥8.5M · 36.0（parent only）
Lifull[2120]
LIFULL HOME'S business + 1 more
- Revenue
- ¥28.1B▲6.9%
- Operating income
- ¥3.96B▲75.9%
Margin 14.1%
Whole company: Revenue ¥28.1B · Net income ¥5.32B
Avg. salary ¥7.1M · 37.4（parent only）
- Rakuten Group owns 18.6%
LY[4689]
Media business
- Revenue
- ¥729.3B▲0.6%
- Operating income
- ¥210.8B▼3.7%
Margin 28.9%
Whole company: Revenue ¥2.04T · Net income ¥193.7B
Avg. salary ¥9M · 39.0（parent only）
Recruit Holdings[6098]
Marketing Matching Technologies
- Revenue
- ¥563.6B▲4.6%
- Operating income
- ¥155B▲13.0%
Margin 27.5%
Whole company: Revenue ¥3.7T · Net income ¥496.9B
Avg. salary ¥11.6M · 40.2（parent only）
CyberAgent[4751]
Media and IP
- Revenue
- ¥217.2B▲16.6%
- Operating income
- ¥7.29BBack to profit
Margin 3.4%
Whole company: Revenue ¥874B · Net income ¥31.7B
Avg. salary ¥9.1M · 33.8（parent only）
Ceres[3696]
Mobile Service Business
- Revenue
- ¥28B▲6.9%
- Operating income
- ¥4.9B▲11.4%
Margin 17.5%
Whole company: Revenue ¥29.7B · Net income ¥2.5B
Avg. salary ¥6M · 32.4（parent only）
- CyberAgent owns 4.3%
Kakaku.com[2371]
Tabelog + 2 more
- Revenue
- ¥73.9B▲13.6%
- Operating income
- ¥37.5B▲18.1%
Margin 50.7%
Whole company: Revenue ¥94.1B · Net income ¥18.8B
Avg. salary ¥7.5M · 37.3（parent only）
CHANGE Holdings[3962]
Publitech business
- Revenue
- ¥29.5B▲12.9%
- Operating income
- ¥14.2B▲8.5%
Margin 48.0%
Whole company: Revenue ¥52.8B · Net income ¥6.94B
Avg. salary ¥11.1M · 41.6（parent only）
ZIGExN[3679]
Life Service Platform
- Revenue
- ¥28.5B▲15.0%
- Operating income
- ¥5.76B▲2.9%
Margin 20.2%
Whole company: Revenue ¥29.2B · Net income ¥4.16B
Avg. salary ¥5.5M · 33.2（parent only）
mup holdings.[3661]
Mobile phone business
- Revenue
- ¥27.3B▲24.9%
- Operating income
- ¥4.51B▲24.2%
Margin 16.6%
Whole company: Revenue ¥31.7B · Net income ¥2.97B
※ Card revenue and operating income cover only the segment in this industry; “Whole company” shows consolidated revenue and net income.
Other companies: GO · Weathernews · i-mobile · Ateam Holdings · Mixi · クラシル株式会社 · Gurunavi · Azoom · Speee · 株式会社くふうカンパニーホールディングス · istyle · Money Forward · Minkabu the Infonoid · Sharingtechnology · Future · Kamakura Shinsho · ITmedia · Bengo4.com · GMO Media · Asiro · Gunosy · coconala · IID · Lancers · Cookpad · NIFTY Lifestyle · Sansan · Genova · Livero · Oricon · note · Innovation · Disruptors · Hatena · Thecoo · ItoKuro · Living Technologies · Value Golf · Synchro Food · Excite Holdings …+63
The weather is derived mechanically from year-over-year totals of revenue and operating income (both up = sunny, both down = rainy).
Industry takeaways
AI summary (figures come from filings)
- SoftBank Corp.'s Media EC arm tops the list at ¥1.64T. Recruit's job business (HR Technology, ¥1.45T) and Rakuten's Internet Services (¥1.37T) sit close behind.
- Kakaku.com's restaurant guide Tabelog has a 55.2% operating margin, the best here. Its sister job site, Kyujin Box, lost money at -7.4%.
- MIXI's Sports business grew fastest, up 63.8%. Food delivery app Demae-can shrank 21.2%.
Who earns the money
Area = revenue from businesses in this industry. Color = operating margin.
Who makes a profit
Across = revenue (log scale), up = operating margin, bubble size = operating income.
Ranking and momentum
| Rank | Company (business) | Revenue | Share | Op. margin | CAGR | FCF* |
|---|---|---|---|---|---|---|
| 1 | SoftBank GroupSoftBank | ¥7.03T | 57.6% | — | +5.3% | -¥2.16T |
| 2 | SoftBankMedia EC | ¥1.64T | 13.4% | 14.6% | — | ¥823.3B |
| 3 | Rakuten GroupInternet Services | ¥1.37T | 11.2% | — | +8.2% | ¥218.1B |
| 4 | LYMedia business | ¥729.3B | 6.0% | 28.9% | +3.5% | — |
| 5 | Recruit HoldingsMarketing Matching Technologies | ¥563.6B | 4.6% | 27.5% | — | ¥607.1B |
| 6 | CyberAgentMedia and IP | ¥217.2B | 1.8% | 3.4% | — | — |
| 7 | Kakaku.comTabelog + 2 more | ¥73.9B | 0.6% | 50.7% | — | ¥22.7B |
| 8▲2 | CHANGE HoldingsPublitech business | ¥29.5B | 0.2% | 48.0% | +34.5% | ¥6.35B |
| 9▲2 | ZIGExNLife Service Platform | ¥28.5B | 0.2% | 20.2% | +17.9% | ¥2.99B |
| 10▼2 | LifullLIFULL HOME'S business + 1 more | ¥28.1B | 0.2% | 14.1% | — | -¥3.51B |
| 11▼2 | CeresMobile Service Business | ¥28B | 0.2% | 17.5% | +6.3% | ¥1.18B |
| 12▲1 | mup holdings.Mobile phone business | ¥27.3B | 0.2% | 16.6% | +24.4% | ¥6.81B |
| 13new | GOGO segment | ¥27.3B | 0.2% | 31.2% | — | ¥4.26B |
| 14▼2 | Weathernews | ¥23.5B | 0.2% | 19.2% | +5.7% | ¥4.17B |
| 15 | i-mobileConsumer | ¥19.1B | 0.2% | 21.1% | +25.4% | ¥3.9B |
| 16▼2 | Ateam HoldingsMedia Solutions | ¥17.5B | 0.1% | 7.6% | — | ¥1.61B |
| 17▼1 | MixiLifestyle business | ¥17.2B | 0.1% | 5.1% | +19.6% | ¥9.49B |
| 18 | クラシル株式会社 | ¥17B | 0.1% | 20.4% | — | ¥2.83B |
| 19▼2 | Gurunavi | ¥14.1B | 0.1% | 2.8% | +2.4% | -¥1.63B |
| 20▲2 | AzoomIdle asset utilization business | ¥13.2B | 0.1% | 19.6% | — | ¥1.61B |
| 21▼1 | SpeeelegacyIndustriesdx | ¥11.3B | 0.1% | 8.6% | — | -¥864.1M |
| 22▼3 | 株式会社くふうカンパニーホールディングスLife event business + 1 more | ¥11.2B | 0.1% | 13.6% | -14.7% | ¥157M |
| 23▲2 | istyleMarketing Solution business | ¥9.65B | 0.1% | 29.2% | — | ¥572M |
| 24▼1 | Money ForwardSaaS Marketing + 1 more | ¥9.48B | 0.1% | 16.6% | — | -¥7.6B |
| 25▼4 | Minkabu the InfonoidMedia business + 1 more | ¥8.78B | 0.1% | 6.4% | +12.5% | ¥439.3M |
| 26▲1 | Sharingtechnology | ¥8.58B | 0.1% | 24.2% | +24.9% | ¥1.63B |
| 27▼3 | FutureBusiness innovation business | ¥8.34B | 0.1% | 2.1% | — | ¥6.63B |
| 28▲1 | Kamakura Shinsho | ¥8.34B | 0.1% | 13.9% | +21.5% | ¥825.7M |
| 29▼3 | ITmediaBtoB Media.segments + 1 more | ¥8.31B | 0.1% | 21.2% | — | ¥1.13B |
| 30▼2 | Bengo4.comProfessional Support business | ¥7.53B | 0.1% | 24.9% | — | ¥724.9M |
| 31▲1 | GMO MediaMedia business | ¥6.44B | 0.1% | 12.7% | +4.0% | ¥816.4M |
| 32▲6 | AsiroLegal media-related business | ¥6.24B | 0.1% | 32.6% | +42.9% | ¥1.32B |
| 33new | GunosyMedia Business | ¥6.05B | 0.0% | 23.5% | — | — |
| 34 | coconalaMarket Place | ¥5.72B | 0.0% | 9.7% | — | ¥238.4M |
| 35▼2 | IIDCreator platform business, Reportable segments | ¥5.57B | 0.0% | 7.9% | +4.5% | ¥453.8M |
| 36▲1 | Lancers | ¥5.44B | 0.0% | 3.7% | +7.5% | ¥318.5M |
| 37▼6 | Cookpad | ¥5.34B | 0.0% | 5.0% | -14.5% | ¥518.7M |
| 38▼2 | NIFTY Lifestyle | ¥5.24B | 0.0% | 22.7% | +17.4% | ¥853M |
| 39new | SansanEight business | ¥5.04B | 0.0% | 1.3% | — | ¥6.95B |
| 40▼10 | GenovaMedical platform business | ¥5.03B | 0.0% | 35.4% | — | ¥80M |
| 41▲1 | Livero | ¥4.36B | 0.0% | 17.4% | +16.4% | ¥849.3M |
| 42▼2 | OriconCommunication | ¥4.29B | 0.0% | 62.4% | +6.0% | ¥1.07B |
| 43▲4 | noteMedia platform | ¥4.08B | 0.0% | 8.0% | — | — |
| 44▼9 | InnovationOnline media service + 1 more | ¥4.05B | 0.0% | 24.5% | +1.0% | -¥70M |
| 45▲6 | DisruptorsMarketing business | ¥3.92B | 0.0% | 17.8% | — | ¥886M |
| 46 | Hatena | ¥3.79B | 0.0% | 8.9% | +9.7% | ¥533.9M |
| 47▲2 | ThecooFan business platform | ¥3.77B | 0.0% | 7.8% | — | ¥445.7M |
| 48▼9 | ItoKuro | ¥3.67B | 0.0% | 7.1% | -3.7% | — |
| 49▼6 | Living Technologies | ¥3.59B | 0.0% | 14.0% | — | ¥442.8M |
| 50▼5 | Value GolfGolf Business | ¥3.5B | 0.0% | 14.1% | -2.1% | -¥497.2M |
Showing the top 50. See all 115 in the list below
* FCF is company-wide (not disclosed by segment). CAGR covers the available years, up to five.
How they make money differently
Where each company's ¥100 of sales goes, and how much it keeps (company-wide).
- Cost of sales
- Operating costs
- SG&A
- Other
- Operating profit
- Kakaku.com7129
- CHANGE Holdings453421
- ZIGExN206020
- クラシル株式会社532720
- Weathernews542719
- i-mobile8119
- Azoom582319
- LY266017
- Recruit Holdings414117
- mup holdings.721216
- SoftBank523415
- Lifull8113
- Mixi345313
- GO48439
- CyberAgent70228
- Ceres56368
- Minkabu the Infonoid5539
- istyle5738
- Ateam Holdings1482
- 株式会社くふうカンパニーホールディングス4551
- Gurunavi4156
- Rakuten Group99
- SoftBank Group4852
- Speee2282loss ¥4
- Money Forward3273loss ¥5
Showing the 25 largest companies by revenue.
Ownership links
From the major-shareholder section of annual securities reports.
- 株式会社Orchestra HoldingsOutside
- SubsidiarySharing Innovations71.5%
- 株式会社エアトリOutside
- SubsidiaryMagmag69.3%
- SubsidiaryInbound Platform65.1%
- GMOインターネットグループ株式会社Outside
- SubsidiaryGMO Media62.9%
- ㈱ＮＥＸＹＺ．ＧｒｏｕｐOutside
- SubsidiaryBrangista53.0%
- スターツコーポレーション株式会社Outside
- AffiliateStarts Publishing48.6%
- LYIn industry
- Affiliateクラシル株式会社39.1%
- ＳＢＩホールディングス株式会社Outside
- AffiliateCHANGE Holdings37.1%
- AffiliateAdvance Create28.7%
- StakeMinkabu the Infonoid8.0%
- 株式会社くふうカンパニーホールディングスIn industry
- AffiliateKids Star33.4%
- ライフネット生命保険株式会社Outside
- AffiliateAdvance Create29.1%
- ㈱ディー・エヌ・エーOutside
- AffiliateGO25.8%
- 株式会社トラストホールディングスOutside
- AffiliateTokyo Communications Group21.5%
- 株式会社あさひOutside
- Affiliatei-mobile21.4%
- 株式会社セプテーニ・ホールディングスOutside
- Affiliateand factory21.3%
- 株式会社バンダイナムコホールディングスOutside
- StakeDrecom18.8%
- Rakuten GroupIn industry
- KDDI株式会社Outside
- StakeKakaku.com17.7%
- StakeGunosy14.8%
- ＳＯＭＰＯホールディングス株式会社Outside
- StakeKamakura Shinsho10.0%
- 全国保証株式会社Outside
- StakeMFS10.0%
- ユナイテッド㈱Outside
- StakeExcite Holdings9.9%
- noteIn industry
- Stakecoconala9.7%
- 株式会社ＣＡＩＣＡ ＤＩＧＩＴＡＬOutside
- StakeFisco8.5%
- 株式会社Macbee PlanetOutside
- StakeDigital Plus8.5%
- GaiaxIn industry
- StakePixta7.8%
- Recruit HoldingsIn industry
- StakeAll About7.0%
The company on each card is a major shareholder of the companies listed under it (latest 'major shareholders' disclosure). 50%+ is labelled subsidiary and 20%+ affiliate, based on ownership alone. Stakes under 3% are omitted. Showing up to 24 shareholder cards.
Compare the leaders side by side
All companies in Internet Services & Apps (by revenue)
All 115 companies in this industry, ranked by revenue in each company's latest fiscal year. For companies that belong through one business segment, the figure is that segment's revenue.
- SoftBank Group¥7.03T
- SoftBank¥1.64T · 14.6%
- Rakuten Group¥1.37T
- LY¥729.3B · 28.9%
- Recruit Holdings¥563.6B · 27.5%
- CyberAgent¥217.2B · 3.4%
- Kakaku.com¥73.9B · 50.7%
- GO¥37.8B · 39.3%
- CHANGE Holdings¥29.5B · 48.0%
- ZIGExN¥28.5B · 20.2%
- Lifull¥28.1B · 14.1%
- Ceres¥28B · 17.5%
- mup holdings.¥27.3B · 16.6%
- Weathernews¥24.5B · 21.4%
- i-mobile¥19.1B · 21.1%
- Ateam Holdings¥17.5B · 7.6%
- Mixi¥17.2B · 5.1%
- クラシル株式会社¥17B · 20.4%
- Gurunavi¥14.1B · 2.8%
- Azoom¥13.2B · 19.6%
- istyle¥12.1B · 29.1%
- Speee¥11.3B · 8.6%
- 株式会社くふうカンパニーホールディングス¥11.2B · 13.6%
- Money Forward¥9.48B · 16.6%
- Minkabu the Infonoid¥8.78B · 6.4%
- Sharingtechnology¥8.58B · 24.2%
- Future¥8.34B · 2.1%
- Kamakura Shinsho¥8.34B · 13.9%
- ITmedia¥8.31B · 21.2%
- Bengo4.com¥7.53B · 24.9%
- Sansan¥6.7B · 3.5%
- GMO Media¥6.44B · 12.7%
- Asiro¥6.24B · 32.6%
- coconala¥5.72B · 9.7%
- IID¥5.57B · 7.9%
- Gunosy¥5.47B · 21.3%
- Lancers¥5.44B · 3.7%
- Cookpad¥5.34B · 5.0%
- NIFTY Lifestyle¥5.24B · 22.7%
- Genova¥5.03B · 35.4%
- Livero¥4.36B · 17.4%
- Oricon¥4.29B · 62.4%
- note¥4.08B · 8.0%
- Innovation¥4.05B · 24.5%
- Disruptors¥3.92B · 17.8%
- Hatena¥3.79B · 8.9%
- Thecoo¥3.77B · 7.8%
- ItoKuro¥3.67B · 7.1%
- Living Technologies¥3.59B · 14.0%
- Value Golf¥3.5B · 14.1%
- Synchro Food¥3.42B · 17.0%
- Excite Holdings¥3.4B · 16.2%
- Starts Publishing¥3.34B · 7.0%
- Proni¥3.23B · 11.4%
- Rakumachi¥3.16B · 48.9%
- and factory¥3.06B · 2.0%
- Quick¥3.05B · 16.1%
- ibis¥2.83B · 53.0%
- Tecmira Holdings¥2.59B · 1.4%
- Spacemarket¥2.57B · 9.6%
- Pixta¥2.5B · 25.8%
- Gaiax¥2.38B · 9.5%
- Jorudan¥2.35B · 14.8%
- GameWith¥2.31B · 26.9%
- Anicom Holdings¥2.27B · 4.5%
- Tokyo Communications Group¥2.22B · 15.0%
- Rebase¥2.18B · 4.5%
- All About¥2.15B · -0.6%
- Branu¥2.12B · 15.6%
- Brangista¥2.06B · 14.4%
- Green Monster¥2.01B · 6.2%
- Jimoty¥1.93B · 28.4%
- Globalway¥1.92B · 8.2%
- Correc Holdings¥1.92B · 21.4%
- Media Kobo¥1.87B · 20.2%
- Nihon Enterprise¥1.83B · 22.1%
- Interspace¥1.69B · 3.8%
- baby calendar¥1.64B · 28.4%
- Retty¥1.63B · 1.2%
- IBJ¥1.56B · 15.4%
- SBI Global Asset Management¥1.53B · 18.0%
- uridoki¥1.52B · 11.6%
- Ekitan&¥1.31B · 14.6%
- MFS¥1.25B · 13.1%
- Inbound Platform¥1.24B · 15.6%
- Kids Star¥1.16B · 21.5%
- Linkers¥1.05B · -38.9%
- AppBank¥983.7M · 3.7%
- Medical Net¥974.6M · 47.5%
- Advance Create¥966M · 19.7%
- Eyez¥965.7M · -5.3%
- Aoyama Trading¥964M · -11.1%
- Linkbal¥906.3M · -9.8%
- Mirairo¥832.3M · 17.1%
- Fisco¥788.1M · 36.1%
- Future Link Network¥766.7M · 23.5%
- Drecom¥760.6M · -114.2%
- ZUU¥595.5M · -1.6%
- JN Group¥583.2M · -2.6%
- Gakkyusha¥580.5M · 12.7%
- ALiNK Internet¥554.1M · 32.5%
- PostPrime¥537.2M · -4.4%
- MarketEnterprise¥463.3M · 61.4%
- Magmag¥436.9M · 52.7%
- Genetec¥399.7M · 6.0%
- Sharing Innovations¥396.4M · 13.2%
- Value Creation¥347.6M · -6.7%
- Petgo¥291.5M · 19.7%
- Glad Cube¥259.3M · -119.1%
- Okweb¥234.7M · -48.9%
- Barcos¥230.6M · -2.5%
- Enjin¥195.2M · -31.8%
- Vector HOLDINGS¥106.2M · -50.3%
- Digital Plus¥80.7M · 62.2%
- Temairazu¥5.5M · -43.9%
Revenue · Op. margin
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